25/06/2025
Some new biz stuff you COULD be getting on with...
- Redo your creds. Use the rules you've learned from me at https://www.linkedin.com/search/results/all/?keywords=%23newbusinessshorts&origin=HASH_TAG_FROM_FEED&sid=(Y%3B
- Rewrite your case studies. Same rules.
- Ask your clients for referrals. If you don't know how, I can show you.
- Ask your ex-clients for referrals. Same ^.
- Ask your ex-client if you can talk about working with them again.
- Build a list of the 20 companies you could make a serious difference to. Write letters to all of them. Yes, letters. Hand write the envelope.
- Make a list of 200 companies you could make a great difference to. Email them and connect with them on here. Short emails. Not salesy.
- Make a list of 2000 companies you could make a difference to. Work through them in the next ten months.
- Write 40 LinkedIn posts - really short ones with value. Maybe tips. We did - they're at - and they made us a lot of money.
- Make a list of the actual tangible outcomes you caused for 5 of your clients. Now write messaging based ONLY on that.
- Ask two clients that you have a good relationship with how they describe you. As in "oh, you're our ___________ agency". Tell them to be honest.
- Now ask two more the same question. Make this a thing. Then you don't have to have dull team meetings where you decide "what you are". I've just saved you over 300 post-it notes.
- Use the terms your clients use to describe you to run searches on Google AND Bing. The results are your competitors. Even if they're not.
- Your other competitor is "doing nothing". Your prospects feel safe doing nothing. Write two sentences showing how "doing nothing" isn't safe. Like this: "We don't have a magic wand for new business, but you won't have to worry on a Sunday night about how you're not running any outreach. It'll still be challenging, just a lot less scary".
- Go to networking events. Don't sell to ANYONE. Ask stuff. The people who like your style will come to you. I spent four days in Ibiza at the best networking event I've ever been to and didn't pitch anything to anyone. Message me if you want to know how that worked out.
- Check your website's blog page. If the content is old, write more. Or delete the blog. We're guilty of this. It's not a good look.
- If your landing page isn't something about the outcomes you cause, your bounce rate will be higher than if it was.
- Be easy to brief. If warm prospects are taking ages to brief you, offer to help them. Lots of decision-makers hate writing briefs.
- If you're getting ghosted, ask why. You have very little to lose at that stage. Seem keen, not angry.
- Check your website for the word "unique". It does nothing for you.
- Get your team involved in new biz. Don't make them do sales calls. Ask them things like "what work of ours d'ya reckon would impress ######X?".
- As your team who their least favourite client of all time is. When we've consulted for agencies, this question opens up SO many conversations.
