The Thinking Cap

07/10/2024

🌟 Meet Alia! 🌟

Alia, from beautiful Malmö, Sweden, discovered me through an SEO blog I had written on LinkedIn's Creator Mode—and what a joy it was to work alongside her! 🌿

Alia wears many hats (as many of us do!) and had recently taken on a new role as a board member for the WomenInTech Alliance. She was looking for a way to freshen up her LinkedIn profile and position herself to reflect both her new board role and her multifaceted career.

Together, we created a profile that truly captured her voice, skills, and vision. I couldn't be more grateful for her kind words and the opportunity to collaborate with such a talented, humble, and inspiring person. 🙌

To read Alia's full endorsement, head over to my LinkedIn profile. ✨

06/03/2024

Here's a little snippet of what the husband and I have been up to over the last year...

Love to hear feedback - it's out first showreel 🎬

The Thinking Cap, a social media and marketing agency based in Leeds, 2023/2024 client showreel. This short animated social media showreel showcases a small ...

02/01/2024

🌟 Harnessing the Power of Social Media for Community Good! 🌍✨

Incredible things happen when communities come together! 🤝

Today, we witnessed the amazing impact of social media on our beloved Horsforth Community Café page 🍵💙

🙌 Just posted about the need for more volunteers, and in just 15 minutes, FOUR amazing individuals slid into our DMs, ready to lend a helping hand! 🌈👏

This is the true power of ! 🚀✨ Thank you, everyone, for being a part of something bigger and making a difference in our community. 🌟

💚 Let's keep the momentum going and continue to create positive change together! 🌐🤗

16/11/2023

Are you falling into the selling trap on the socials?

Turning off your audience... losing engagement and followers?

If so, this blog is good timing.

I'd like you to read how you can keep your social media SOCIAL...

https://www.thethinkingcap.co.uk/keeping-social-media-social-to-make-sure-your-marketing-stands-out-from-the-crowd

Social media is named social media because of its huge ability to bring people together and bring connection in a fractured world. This means that as well as giving individuals a place to keep in touch with friends and family, social media offers huge opportunities to brands too, who can display the...

01/09/2023

💫 HAVE YOU SAVED LAST MONTHS SOCIAL MEDIA POSTS? 💫

Thank you to Suzanne Roynon - Interiors Therapy Expert, Feng Shui Consultant, Author of 'Welcome Home' for prompting this post.

As we transition into a new month, I consistently recommend the practice of archiving your social media posts for future reference.

My preferred tool for accomplishing this task is Trello, a versatile platform that simplifies the process.

Think of it as digital housekeeping, akin to organising your monthly expense receipts or managing your LinkedIn connections.

By creating appropriately labeled columns for your services, content pillars, and topics, you can efficiently store both the text and images used in your posts.

This strategic approach ensures that you have a readily accessible reservoir of content for those moments when inspiration runs dry or when you simply need a well-deserved break.

It's a smart and proactive way to maintain your online presence. 🚀

Below, is an article I wrote a while ago on the very topic 👇

Trello is a free simple project management tool. It can be used in your business in SO many ways, but my favourite is to use Trello for social media planning. Accessible via your desktop and on a mobile, Trello is my go-to app for planning content and storing ideas. Trust me, once you start using Tr...

20/08/2023

A bit of light reading for a Sunday afternoon 💫

Read how you can harness the potential of LinkedIn newsletters to expand your network and influence.

It's hard to stand out on LinkedIn, so here's a tool that can definitely help.

For anyone who wants to see how they are notified when a newsletter is sent, sign-up to mine and this blog will be made into a newsletter next week - so you can see how it works.

When LinkedIn first launched their newsletter feature it was for creators and influencers to distribute long-form content to their followers directly on the platform. But since they started, LinkedIn Newsletters have had a face-lift, and we want to let you know how you can use them for your business...

01/08/2023

Has taken you by surprise this year, leaving you frustrated that you've missed a great content opportunity?

✨ Here is an idea... ✨

⏬ ⏬ ⏬
.. that you can create and add to every time you visit a new place in (ready for next year's Yorkshire Day), and you can have fun doing it.

https://www.tiktok.com//video/7232431592214433029?_r=1&_t=8e7MgvAzCBL

234.2K likes, 1687 comments. “let's do the chill Day!! hello Guys”

24/07/2023

You may have noticed today that Tweets have been replaced with X’s.

Twitter has been rebranded as X.

From reading certain articles it’s Musk’s overall goal to make X the ‘everything’ App, the global marketplace for ideas, goods, services and opportunities.

So for any company using Twitter (now X) watch this space. Only time will tell what the changes will mean to you.

Elon Musk has long spoken of his desire to launch "X, the everything app", seemingly inspired by China's WeChat. The ongoing rebranding marks the biggest change to Twitter since the world's richest man bought the platform last October.

17/07/2023

Today is World Emoji Day 🎉

Whether you embrace them wholeheartedly or find them a bit overwhelming, emojis have undeniably established a lasting presence in our lives. In fact, their popularity continues to surge, evident across various platforms.

Let's dive into some fascinating facts and statistics:

1⃣The hashtag generates an astounding 4 billion Twitter impressions annually!

2⃣On Facebook, the use of emojis in daily posts is soaring, with over 700 million every day.

3⃣When it comes to messaging, New Year's Eve reigns supreme as the pinnacle of emoji usage.

4⃣Among the vast array of emojis available, the one that holds the title for being the most frequently used is the 😂 emoji.

5⃣A staggering 86% of emoji users are aged 24 or younger, showcasing the younger generation's keenness for incorporating emojis into their digital interactions.

So, which emoji holds a special place in your ❤? Drop it below in the comments.

14/07/2023

As a content creator within my own business, this saying holds significant meaning and serves as a guiding principle in my work.

In the vast digital landscape where countless individuals and businesses strive for attention and recognition, embracing our uniqueness and leveraging it as a source of strength is essential.💪

I understand that my perspective, voice, and personal experiences set me apart. Nobody else has lived the same life as me or possesses the exact combination of talents, skills, and passions I bring.

This leaves me to focus on showcasing my unique ideas, sharing my expertise, and expressing my genuine personality through my content.😘

Which is what I train other people to do.

To be authentic ✌️

03/07/2023

This shouldn't be a shock to anyone.. 😳

The below article, has been sent to me numerous times over the last week, for my POV (point of view) and in all honesty this is what I have been training people to do for over a year now - in my LINGO training and Content workshops.

No matter the platform, your posts need to be:

🧡 Knowledgable & helpful
🧡 Full of advice
🧡 Useful to your audience
🧡 Help solve a problem

You don't win business these days holding your cards close to your chest!🃏

Give away your knowledge, prove your worth and show how you differ 💥

To maximize your reach, it's time to share "knowledge and advice."