xHeight

xHeight THE BRANDING AND PACKAGING DESIGN TEAM BUILT FOR FOUNDERS. Established in 2017 by Karen Hardie and Richard Knight, xHeight is based in Horsham,UK.

We specialise in branding and retail-ready packaging for early-stage and scaling DTC & omnichannel brands. Whether it’s online or on-shelf, we develop strong, engaging creative ideas and solutions, whatever the size of your business. With more than two decades of industry experience in the professional services, property, technology and consumer sectors, we have the skills and experience to help your business stand out from the crowd.

TODAY WE TURN NINE!Nine years of transforming brands from “meh” into “YEAH!”From start-ups with big ideas to retail-read...
28/02/2026

TODAY WE TURN NINE!

Nine years of transforming brands from “meh” into “YEAH!”

From start-ups with big ideas to retail-ready brands...

From one of our first rebrands in 2017 (Emmy's Best Pet Products) to two of our most recent in 2026 (Tommy Popcorn and Alexir Partnership)...

Over the past 9 years we’ve...
⏱️ Spent 4,733,280 minutes obsessing over the details
🕒 Clocked 78,888 hours crafting brand identities
📆 Shown up for 3,287 days of bold ideas
🚀 Delivered 469 weeks of standout packaging design
📆 108 months of launches.. and we’re only just getting started!

To all our clients who trusted us with their vision, and to our partners who bring their expertise, energy and honesty - we thank you!

Here's to the next 9!

Stand Out – Because Being ‘Good’ Isn’t EnoughIn a category where most brands look and sound the same, differentiation is...
26/02/2026

Stand Out – Because Being ‘Good’ Isn’t Enough

In a category where most brands look and sound the same, differentiation isn’t a bonus – it’s a strategic imperative.

That’s exactly the challenge we tackled with Alexir Partnership

They’re not just another packaging or co-packing business – they’ve evolved into a fully employee-owned, end-to-end partner offering creative development, sourcing, manufacturing, co-packing and delivery all under one roof. But their brand wasn’t telling that story.

So we helped them do something intentional:

Realign the brand with the business – and make their difference unmistakable.

What we did:
• Cut through category monotony with a confident, distinctive visual identity.
• Built a cohesive brand architecture that unites multiple services under one purpose.
• Translated capability and commercial confidence into visual and verbal form.
• Developed playful yet purposeful graphic systems that reinforce clarity and flexibility.

The result?
A brand that works as hard as the business does – presenting Alexir’s full offer clearly, signalling commercial strength from first glance, and differentiating decisively in a traditionally conservative market.

It’s been incredibly rewarding to see Alexir now with a brand that not only reflects where they are today, but sets them up for where they’re headed next.

If you’re in a category that feels crowded, homogenous, or stuck on safe – maybe it’s time to rethink whether your brand is truly telling your story.

STAND OUT! – don’t just blend in!

Find out more: https://xheightdesign.co.uk/work/alexir/

A big shout out to the incredible team that made this happen:

Strategy Insights & Account Management: Growth Animals
Video & Animation: GoCreative.media
Website: Kehorne Website Developers
Content: Big Bee Content

15/01/2026

Damn! These flavours rock!

09/01/2026

Stage Door Delicatessen Tommy Popcorn you guys are rocking it!

09/01/2026

Go Tommy Popcorn - loving this!

30/12/2025

Check out th latest Tommy Popcorn news

5 Stories. Latest story added on 26 December 2025. See insider moments and handpicked daily stories you won't find anywhere else.

First we take Manhattan Tommy Popcorn
17/12/2025

First we take Manhattan Tommy Popcorn

Meet the Tommy Popcorn familyPick your favourite🍿
16/12/2025

Meet the Tommy Popcorn family
Pick your favourite🍿

We are proud to have worked with the amazing team at Tommy Popcorn on the brand identity and packaging design for the go...
15/12/2025

We are proud to have worked with the amazing team at Tommy Popcorn on the brand identity and packaging design for the gourmet popcorn brand, ‘Tommy Popcorn’.

This bold, unconventional and unapologetically flavourful popcorn was launched in New York City at Stage Door Delicatessen where the brand has taken over the restaurant in true Tommy fashion!

Which flavour is yours? 🍿

It's been 25 years since Karen last worked in a café, and wow, she's got fresh respect for anyone who’s on their feet al...
03/11/2025

It's been 25 years since Karen last worked in a café, and wow, she's got fresh respect for anyone who’s on their feet all day.

On Saturday, she swapped the iMac for a coffee machine to provide an extra pair of hands to her good friends Lauren and Geoff at their brilliant cafe: Altitude Coffee Bar in Cranleigh, Surrey. If you’re anywhere nearby, go. Fantastic team, warm service, and seriously good coffee.

It was a blast. Her feet were killing by the end, but she loved it. Chats with customers, that buzz of being constantly on the move, and the quiet satisfaction of seeing people leave just that little bit happier.

And it got us thinking. There are lessons that those of us that spend hours behind a desk can learn from a shift in a busy coffee shop:

1. Service mindset wins, no matter what your industry. A warm hello, remembering someone’s name, going the extra mile. It transforms the experience. Applies just as much to corporate clients as it does to cappuccinos.

2. Pace and presence matter. You’ve got to be quick on your feet in the fast-paced World we live in, but also fully tuned in. That combo is magic when you get it right.

3. Every detail adds up. From the way a cup’s handed over to how quickly you wipe the counter, it all matters. Clients and customers notice the small stuff, even if they don’t say it out loud. Get the details right and the experience just feels better.

You can see exactly why Altitude has so many loyal regulars: the team know their names, their orders, and how to make them feel at home.

She’ll be back if you need a hand in future Lauren and Geoff... though next time in better shoes.

Address

Horsham
RH136PT

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 5pm

Alerts

Be the first to know and let us send you an email when xHeight posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to xHeight:

Share