Struto

28/08/2026

Your quoting system isn't broken. But the company behind it just chose a different future.

Salesforce CPQ hit End of Sale. Not End of Life. Your licences, your support, your renewals: all still intact.

But here's the part most teams miss: the product roadmap has already moved to Agentforce Revenue Management. That means the tool you built your revenue process around is now in maintenance mode, not innovation mode.

If you've ever thought "this quoting process is too fragile" or "why does closing a deal require four systems and a spreadsheet", this is your window to fix it properly, not in a panic.

We're not going to tell you to rip everything out tomorrow. What we will show you:
• What End of Sale actually means (and doesn't)
• The three real options in front of you right now
• Where HubSpot Revenue Hub fits, and where it doesn't
• How to assess your setup before making any decision

This isn't a sales pitch dressed as a blog. It's the clarity your revenue team needs to make a confident next move.

👇 Read the full breakdown:
https://hubs.ly/Q04vFNbp0

26/08/2026

There's more to HubSpot's AI than most teams realise.

Not because it's hidden. It's just that no one's taken the time to show how Breeze Assistant, Breeze Agents, and Breeze Intelligence actually work together across marketing, sales, and service.

Once you see the full picture, the question shifts from "should we use this?" to "where do we start, and is our data ready?"

In this webinar, Jared and Ryan walk through:

→ What each AI tool does and where it fits
→ How the three layers connect
→ The readiness questions worth asking before you go further
→ Practical next steps to get value from what you're already paying for

Watch on-demand: https://hubs.ly/Q04vlQQ70

24/08/2026

Most sales teams still prospect from a static list. Pick a name. Research the company. Write a message. Hope for the best.

What if the system told you which accounts just showed a buying signal, who to contact, and why it matters right now?

That's what HubSpot's Prospecting Agent does. And we're doing a full live walkthrough on 8 September.

No slides-only lecture. We're building a prospecting play from scratch, in HubSpot, on screen.

You'll see:
→ How to choose signals that actually indicate buying readiness
→ How to map the buying group (not just one contact)
→ How to go from signal to personalised outreach in minutes

45 minutes + Q&A. Free. On-demand replay available.

🔗 Register: https://hubs.ly/Q04tZ4px0

12/08/2026

Your HubSpot portal is live. It's being used every day. Everything seems broadly fine.

But "fine" is doing a lot of heavy lifting. Messy workflows, inconsistent data, unclear ownership, and reduced user confidence don't usually announce themselves. They build up quietly while the portal keeps functioning, just at a fraction of the value it should be delivering.

And now the stakes are higher. A weak portal doesn't just affect reporting. It affects your automation quality, your team's adoption, and how useful HubSpot's AI features can actually be in practice.

We wrote a guide covering what a HubSpot Portal Audit is, the 6 areas to review, and why portal health now plays a bigger role in both business performance and AI readiness.

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Use this practical HubSpot Portal Audit guide to review data quality, workflows, user experience, governance and AI readiness. Book your Portal Health Check.

05/08/2026

You have website traffic. But which companies actually matter?

In our latest HubSpot AI Deep Dive, Jared Wiltshire and Estee Hall walk through how HubSpot's Buyer Intent tool helps you separate real interest from noise, with live setup, logic, and a demo inside the platform, so you can stop guessing which accounts are worth pursuing and start routing good-fit companies into your pipeline before they disappear.

Watch the on-demand recording:

Discover how to leverage HubSpot's Buyer Intent tool to identify high-value website visitors and enhance your marketing and sales strategies effectively.

03/08/2026

AI delivers the greatest value when it is applied with purpose, not simply added to every process.

A global energy and commodities firm partnered with Struto to bring customer communications, support tickets and project-related activities together within HubSpot Service Hub.

The solution combines structured keyword-based automation for routine enquiries with HubSpot’s AI-powered Data Agent for requests requiring greater interpretation. This gives the support team a practical way to benefit from AI while maintaining control over efficiency, scalability and platform usage.

By connecting Help Desk, ticket management and project workflows within one environment, the firm now has greater visibility across customer interactions and a stronger foundation for the continued development of its service operations.

Read the full case study:
https://hubs.ly/Q04qQCsb0

Global energy firm enhances customer support with HubSpot Service Hub, streamlining operations and improving visibility through intelligent automation and structured workflows.

29/07/2026

Your integrations worked fine when things were simple.

But now more teams depend on them. More systems feed into them. More of the business feels it when something doesn't sync, update, or hand off properly.

That's not a bug. It's a sign your integration approach was built for data movement, not real operational pressure.

We wrote about why this happens and what to look for before fragile connections start costing you time, trust, and team confidence.

👉 Read it here:

Discover why software integrations often falter as operations become complex, highlighting the shift from data connection to effective ex*****on.

27/07/2026

A more powerful CRM is not always one with more functionality.

Sometimes, the greatest improvement comes from removing unnecessary complexity and making the platform easier for people to use.

As ALMIS International’s commercial operations evolved, its HubSpot Sales Hub environment expanded to support new processes and requirements. Over time, however, that flexibility created a CRM experience that was broader than the sales team needed in its daily work.

Struto worked closely with ALMIS to simplify the platform around the way its commercial team actually operates. The resulting solution introduced a streamlined lead pipeline, dedicated deal pipelines for new business and account management, and custom views that make priorities easier to identify and manage.

The result is a Sales Hub environment that the team trusts, uses consistently and can continue building on as the business grows.

Read the full case study:
https://hubs.ly/Q04qQwMy0

Discover how ALMIS partnered with Struto to enhance its HubSpot Sales Hub, creating a more intuitive CRM experience that supports future growth.

22/07/2026

For complex organisations, transformation is not always about replacing every system. It is often about connecting the right systems around a shared view of the customer.

Nova, one of Iceland’s leading telecommunications providers, partnered with Struto to establish HubSpot as a connected customer platform across its marketing, sales and customer operations.

The implementation brought together more than 300,000 customer records, synchronised HubSpot with Nova’s Azure SQL data warehouse and introduced a tailored data model capable of representing the complex relationships between payers, users, services and subscriptions.

Struto also developed a bespoke SIP calling integration, enabling Nova’s sales team to make compliant outbound calls from within HubSpot while retaining automatic call logging, recordings and transcripts.

The result is a connected platform that preserves the complexity of Nova’s business while creating a more intuitive experience for the teams using it.

Read the full case study:
https://hubs.ly/Q04qgy6d0

Discover how Nova and Struto built a unified HubSpot platform, enhancing customer engagement and operational efficiency in the telecommunications sector.

15/07/2026

Most teams wait for a lead to raise their hand, fill in a form, or request a demo. By then, your competitors have already had the conversation.

HubSpot's Buyer Intent tool shows you which companies are actively researching what you sell, before they ever reach out. The question is what you do with that information.

That's exactly what we're covering today at 11:00 AM GMT. Estee and Jared are walking through how to read the signals, identify the accounts that matter, and get them to the right people at the right time.

Can't make the live session? Register anyway and we'll send you the recording to watch on demand.

👉 https://hubs.ly/Q04pBXVb0