26/09/2025
Insights from Digital PR Director, Karen Idorn
150+ pieces of coverage since January for our client FXTM, including Forbes, Investing.com, and The Wall Street Journal.
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So, how did we do it?
Instead of reinventing the wheel, we doubled down on consistency, relationships, and relevance:
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1ļøā£ We built a simple but powerful pitching process around FXTM (ForexTime)ās Senior Market Analyst, Lukman Otunuga who provides sharp weekly insights into global markets.
2ļøā£ We created a targeted media list of finance and business journalists who actively seek expert commentary.
3ļøā£ We sent out timely pitches, and crucially, offered tailored insights for their upcoming stories.
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The result? An average of 15 high-quality placements per week, all achieved in just a couple of focused hours.
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PR wins isnāt always about big campaigns. Often, itās about understanding what journalists genuinely need and pairing it with a client who can deliver credible, newsworthy commentary every single time.
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If you want to see your brand in top publications, letās chat. We can make it happen.