Startup Your Brand

25/03/2019

How to easily stand out - Part 1
A simple way to stand out is through authentic photography, if you're currently relying on a lot of stock photos that don't necessarily fit your business then give this a read.

Photography for your business - how to stand out easily with some top tips for updating your web presence and marketing through photographs

25/03/2019

It’s often easier to be remembered if you are first, even if others offer a better product or service later, they will think of you.



@ Huddersfield

21/03/2019

We were asked to create an identity mark and overall style for Shows , a new business show and group from . The mark had to be simple and versatile but also striking, with many business networking groups in the market all fighting for visibility the key is to stay simple and timeless. The mark itself was inspired by the Yorkshire rose, this fact means that all over Yorkshire there is s unifying symbol so no one can be left to feel isolated from the brand. The use of the rose also plays on simple ideals, such as growth within business and that business has many layers underneath the surface, if you want the best from your own you can’t keep everything too close to your chest and you have to network and let people in. We look forward to seeing this brand grow.


@ Huddersfield

20/03/2019

: As part of our branding package we created visual aids to show how the brand can grow in the future. Making it simple has allowed it to be versatile, don’t be afraid of simplicity.




@ Huddersfield

22/02/2019

Design your messages around making your customer the hero, how can they recount the tale in a way that makes them feel amazing. “I found this great deal” it doesn’t have to be complex, they could of simply saved their family some money, but it was them...

@ Huddersfield

19/02/2019

Contrast is king!
A simple method to create contrast in your marketing materials is to have a different set of headline fonts than you use in your body text, much like newspapers may have a big bold font for headlines, then a more relaxed easy to read typeface for their stories. Mix it up but be consistent.

19/02/2019

The number one rule in design is contrast!
One method to succeed with this is to create differentiation in font widths in your document. For instance a bold font on headers and a light font on paragraph text. You need to create clear distinction by adding two steps between the font weights, e.g. regular and black/heavy or light and bold.

19/02/2019

The number one rule in design is contrast!
An easy way to create this contrast is through complimentary but opposite colours, e.g. the black and white in the Ying & Yang symbol. This is often used to highlight URLs in webpages but it’s also great to use in background images and with white space.

19/02/2019

The number one rule in design is contrast!
One method for creating contrast is to use a serif or script font paired with a sans serif, this creates clear distinction between headers and paragraphs and guides users when reading.

16/02/2019

Pair your messages and logo with images that compliment and match each other. It’s a sin to have awful stock photos that don’t match your brand plastered throughout your material. I.e. a website hero image of water with the text “we care about our customers” for a HR company.

14/02/2019

A new logo for a brand new business based in , business should reflect the values and personality of the people in charge of its direction. If you’re fun and quirky you’re business should reflect that, be a bit cheeky. (Pun intended)

14/02/2019

A new flyer created as part of our branding package for a new business based in . If you have horses and need your rugs cleaning then you should get in touch. Find them on Facebook, First Choice Pet and Equine Laundry!