Smith Brand Impact

14/05/2026

👀

09/05/2026

Some recent creative direction for

22/04/2026

Launching A New Site For Age Co

A stairlift isn’t really a stairlift. It’s independence. It’s staying in the home you love. And 60% of the time, it’s not the user buying it. It’s an anxious family member trying to find something they can trust.

Age Co’s competitors were all leading with function. Fast quotes. Quick installs. Product specs.

Nobody was leading with the thing that actually drives the decision.

So we didn’t start with a redesign. We started with the commercial problem: how do we win the trust of the person who needs it, and the loved one helping them find it?

Solve that, and the rest follows. The messaging. The journey. The conversion rate.

Early results:

50% more conversions
25% more matched leads
Cost per conversion cut by a third
If your website isn’t converting, the answer is rarely a new design. It’s better thinking before the design begins.

Full case study in bio.

04/03/2026

Nearly two years ago, Mark Heptonstall and Chris Tongue came to us with a bold and complex brand challenge.

C80 Group had 5 different companies – and an ambitious vision to acquire more.

We were tasked with:
– Creating a name that captures the entire group’s vision
– Build a brand identity that reflects a national construction services business
– Designing a flexible system that could adapt for future acquisitions
– Consolidating 5 websites into one, reducing spend and going to market as one
– Creating a brand that attracts acquisitions, talent, and resonates with funders

The results 🎯
– 52% organic growth
– EBITDA doubled
– Several blue chip clients acquired
– Funding secured
– 25 new team members
– The Times Top Places to Work 2025
– One unified brand, aligned internally and ready to scale

19/12/2025

Merry Christmas from the team at Smith! 🎅

Last week, we enjoyed our Christmas party at for tipsy tapas followed by bowling and axe throwing (promise some of us hit the target...) at 🎳🪓

We’ve been reflecting on our highlights of the year, what we’ve learnt and our goals for 2026. Read more of our year in review on the blog - link in the bio.

Thank you to all our clients for your support this year. See you in 2026! 🎉

05/02/2025