Yvonnesocialmedia

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Yvonnesocialmedia

Helping Business Owners to shine online and maximising the use of Social Media to reach their Goals

45 minutes free discovery call

Offering a range of services tailored to your needs and budget:

*Social Media Management: Create high-quality content by producing beautiful graphics and videos that grab attention. Write engaging captions that reflect your values and tone of voice. Increase your reach by implementing a strategic approach to grow your followers and actively engaging with your aud

ience. Analysing and reporting data.

* Social Media Audits: Looking in-depth at each platform for optimisation and identify areas of improvement providing a report with clear action steps to follow.

* Social Media Strategy: identifying business objectives, competitors and detailed audience research, set brand and tone of voice, keywords and Hashtags research, content strategy, influencers organic outreach, analytics and reporting

20/03/2026

One of the best-performing types of content my clients share on Instagram and across other socials is their founder or business story.

I love bringing these stories to life, whether through video or a carousel with text overlays. Storytelling like this consistently performs well because it creates a genuine connection with the audience, adding depth, warmth, and personality.

Yesterday, I worked on a series of talking videos with a shopkeeper in Cambridge. He wasn’t sure what to say at first, but I guided him through the content. We did several takes, and by the end, we had a great amount of footage. Now, it’s ready to be shaped into a beautiful, compelling story.

I’m not a professional videographer, but with the quality of an iPhone, plus a gimbal and a microphone and thanks to the beautiful natural light yesterday, the footage turned out really well. Now comes the editing stage: crafting a meaningful piece that highlights the strongest moments.

When you use storytelling on social media, you naturally create a deeper connection and stand out from your competitors. No one else has your story, it’s completely unique to you. People are curious, and they want to hear it.

So I encourage you to share your story. And if you need help with ideas or how to bring it to life, feel free to get in touch, I’d be happy to share some personalised tips for you and your business.

07/11/2025

Happy Friday! ✨

Does anyone else feel like this week just flew by?

I usually work from home, but this week was a little more active than usual. I travelled to London to meet a new client and plan their upcoming social content, and then spent a day in Cambridge capturing beautiful visuals for another new project. It was such a joy to witness the making process and all the small details behind their creations.

I also brought along a new professional light to help with filming, and wow, what a difference it makes! It’s always worth investing in quality tools that make my work smoother and elevate the final result. Thanks for your expert advice.

I really love continuously learning and finding new ways to improve the quality of what I deliver.

Do you have any exciting plans for the weekend?

I’ll be heading to a Coldplay Candlelight Experience in St Ives with some friends, the perfect way to wrap up the week!

23/10/2025

🍻 PubNetworking is back on Thursday 30th October!

Join us for another great evening of at the Cambridge Station Tavern, from 19:30 to 21:30.

Our speaker for this event is leadership powerhouse Gordon Smith, with his talk: “Mentoring, Motorbikes and Mistakes.”

This talk explores the lessons learned from leadership, mentoring, and the mistakes made along the way. Drawing on real experiences, Gordon will show how guidance, reflection, and risk can shape better leaders. The focus is on practical insights that anyone can apply to strengthen their skills and support others.

The talk will last around 20 minutes, leaving plenty of time to network, meet fellow business owners from the Cambridge community, and enjoy drinks in a relaxed atmosphere.

Everyone will have the chance to introduce themselves, spark conversations, and make meaningful connections.

We had a full house at our last session, and numbers are already looking strong — so make sure to book soon to secure your place!

If you’re new, don’t worry — everyone’s welcome, and we’re a friendly bunch. We promise we won’t spook you! 🎃 👻

👉 Book your ticket through the link in stories or just DM me to receive the link.

We’ll also have the wonderful Anna as our host, and Milo Dunne , the founder of PubNetworking, will be joining us too!

Plus, I’ll be giving out goodie bags from Molton Brown Cambridge — a lovely gift 🎁 for all attendees!

Please share this event with your network — we’d love to see as many people as possible join us!

Thanks,

Yvonne

The PubNetworking Team

17/10/2025

I had a fantastic time at Decorex this week, supporting my client with BTS filming and soaking up the incredible discussions from the panels. It was an eye-opener — the insights shared go far beyond interiors and resonate with many creative industries today.

Here are some key takeaways that stood out to me 👇

💡 The mid-market is shrinking.

Designers and suppliers in the middle range are feeling the pinch — fewer calls, tougher competition, and tighter budgets. Many would like to pivot towards the luxury market, but that space requires strong reputation, trust, and brand presence — it’s not something you can jump into overnight.

🤖 AI isn’t optional anymore.

The message was clear: those who don’t embrace AI will be left behind. It’s about using it smartly — not to replace creativity, but to make processes more efficient and stay ahead of change.

🎨 Creativity needs to be re-valued.

Clients are often driven by CGI perfection seen on social media, forgetting the deeper value of bespoke design — storytelling, emotion, and functionality. Designers must reclaim their value, communicate it clearly, and show the impact they create in people’s lives.

🌍 Relationships and storytelling matter.

In a world overloaded with information, authenticity and connection are what set you apart. Clients still “buy people.” They want trust, guidance, and personality behind the brand.

The takeaway?

The industry is changing fast — from AI disruption to evolving client expectations. But it’s also a moment of opportunity: to return to craftsmanship, originality, and genuine connection.

03/10/2025

I was in Cambridge yesterday for my usual meetings and content creation day with clients. It’s such an exciting time, students are back, and businesses are eager to capture their attention.

With around 25,000 students flooding into Cambridge, it’s no surprise that local businesses are looking for ways to connect with this vibrant audience. Students are motivated to explore the city, discover new places, share their experiences and, of course, spend money! Once they find a favourite spot, their loyalty (and word-of-mouth) can be powerful.

So, how can businesses reach this audience? Student discounts are a good start, but they’re not enough. It’s about speaking their language, being visible in the right spaces, and collaborating with key venues and university partners.

At the end of the day, it’s all about creating the right experience and being memorable. Cambridge has a unique mix of students and tourists, so consistency in how you show up online, visually and in your messaging really matters. For example, video content performs especially well with younger audiences, so I’ve been developing that for my clients to help them connect on a deeper level.

I’m currently working on a social media project supporting a group of shops in the heart of Cambridge. This is my second year being involved, and I’m excited to experiment with new approaches and creative ideas.

If your business wants to reach this new wave of students, make sure you stand out and put a clear strategy in place so you don’t miss out!

22/09/2025

Last week I had the pleasure of heading into London for a meeting with a potential new client. What a difference it makes meeting in person and seeing their business up close.

I can’t stress enough how important it is to build rapport with your connections — that’s where trust develops quickly and where you find yourselves on the same page right away.

This is a reminder to keep growing your network. The people around you are the ones who will think of you when they next need your services or can refer you to others.

Just recently I had a few people reach out for specific help, and I was more than happy to point them in the right direction.

You can spend all day writing posts for social media or blogs, but ultimately what really drives conversions is TRUST. Make this one of your priorities, and you’ll see your business flourish.

Join me this Thursday, 25th September, for a networking evening in Cambridge at the Station Tavern, 19:30–21:30.

For full details check my previous post, or my stories for the link. 🙂

18/09/2025

Calling all Cambridge professionals who love networking! 🤝

Join us next Thursday, 25th September, for our at the Station Tavern, Cambridge from 19:30–21:30.🍻

We’re excited to welcome Seb Antoniou as our guest speaker.

His talk, “From Sketch to Screen: Storytelling and Visual Language,” will take us inside his creative journey as a storyboard artist and illustrator. Seb has worked with brands such as Bentley, Coca-Cola, and The Premier League, and will share how ideas move from sketchbook to storyboard.

He’ll explore:

The power of storytelling through drawing
How visual language shapes your brand
Why human creativity matters in an AI-driven world
…and more!

The talk will last around 20 minutes, leaving plenty of time to network, meet fellow business owners from the Cambridge community, and enjoy some drinks in a relaxed atmosphere. Everyone has the chance to introduce themselves, spark conversations, and make meaningful connections.

At PubNetworking, it’s all about fun, inspiration, learning, and genuine connections.

If you’re new, don’t worry! Everyone is welcome, and we’re a friendly bunch.

👉 Book your ticket by following the link in stories or DM me and I’ll send you the link.

Any questions? Contact me, Yvonne, the ambassador or Anna, the host.m or Milo , the founder.

Please share this event with your network, we’d love to see as many people as possible. 🙂

Thanks and see you there!

Yvonne

The PubNetworking Team

28/08/2025

Ready to network and raise a glass? 🍸

Summer is drawing to a close, and what better way to celebrate than with a toast before the start of a busy season?

I’ve just come back from Italy (this was me enjoying a spritz in Treviso 🇮🇹🍹), but tonight I’m really looking forward to a drink and a good chat at Powered Up Business Networking — a fun, relaxed event where you can connect with fellow professionals from the Cambridge business community.

And don’t worry if you’re running late, tickets can be purchased on the door!

📍Cambridge Station Tavern, (next to the train station)
🧭from 19:30-21:30
🗓️Thursday 28/8

👉 check my stories to get the link or just DM me and I will send you the info.

See you there!

Address

Huntingdon
PE292QP

Website

http://www.linktr.ee/yvonnepin

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