Harry Smith Marketing Freelancer

Harry Smith Marketing Freelancer Harry Smith is an Ilkley based marketing expert that can help transform your business through effective and engaging marketing.

With a depth of experience in both agency and client side, Harry can help build the perfect marketing strategy for you.

So I realised I've been quiet on here for a few months, I've been a little busy to say the least! 😅As some of you know, ...
17/10/2022

So I realised I've been quiet on here for a few months, I've been a little busy to say the least! 😅

As some of you know, back in June I married Alice, my best friend and soulmate! We had an absolutely incredible weekend surrounded by friends and family. For the first time in quite a few years, we then took a well-deserved holiday in the south of France!

After a wonderful 4 weeks away, I've been busy delivering new websites, creating effective marketing strategies, onboarding new clients, delivering training and helping businesses grow!

As the winter approaches and the economic situation looming, I can see first hand the need for cost effective, powerful and effective marketing for businesses large and small.

I want to empower more businesses in the future so expect more and more content from me!

Social can open up so many different opportunities for businesses, especially in 2021. In a world that was thrust into d...
24/03/2021

Social can open up so many different opportunities for businesses, especially in 2021.

In a world that was thrust into digital only platforms in 2020, companies have had to improve their digital shopfronts, channels and platforms.

Posting on social lets your customers know you're active, open and builds the relationship we spoke about a few weeks ago.

Social media is great for having conversations, gathering information and engaging with your customers, employees and stakeholders too.

Aiming for 3-5 posts a week is common for most businesses and plenty post more than that too.

Who's listening? But more importantly, who is making changes because of customer feedback? ✅
22/03/2021

Who's listening? But more importantly, who is making changes because of customer feedback? ✅

To write a great email you need to fully understand your customers and have a clear objective for that email. Knowing wh...
17/03/2021

To write a great email you need to fully understand your customers and have a clear objective for that email.

Knowing what language to use, what time of day to send and what sort of content your audience will engage with the most will really give you the best start when writing an email, whether its personal or a mass email to your customers.

I find simplicity is best, be direct and to the point but also conversational and light. The amount of emails that people get nowadays you need to grab their attention and hold it enough for people to understand what you want them to do.

Having a clear objective will make sure your customer understands the point of that email. Spell it out but not in a patronising way.

Also, a bit of humour in there goes a long way too. Not that I was very good at that in the first place...

I try my best to bring the same energy to every project no matter how big or small for my clients. Drop me a message if ...
15/03/2021

I try my best to bring the same energy to every project no matter how big or small for my clients.

Drop me a message if you are thinking of improving your marketing.

If they're not like that 🤞 then you're doing something wrong. A fully aligned sales and marketing process is so key for ...
10/03/2021

If they're not like that 🤞 then you're doing something wrong.

A fully aligned sales and marketing process is so key for a smooth, efficient and comfortable buying process for your customers or clients.

Especially important in B2B, sales and marketing alignment is mostly reliant on great communication between the teams. What other sales and marketing alignment factors do your teams focus on?

SEO stands for search engine optimisation and it essentially means improving your website's position on search engines s...
08/03/2021

SEO stands for search engine optimisation and it essentially means improving your website's position on search engines such as google or bing (if anyone uses that anymore? 🧐).

As you produce content on your website Google will look at it analyse it and rank it on how useful it thinks it is to users.

So if you write a great article on social media marketing, which is really useful, has a lot of links, that people link to and share then you might be towards the top of google if people search for social media marketing.

There are a LOAD of techniques on how to improve your ranking but there are also some basic improvements that make BIG differences too.

I’ve been talking to clients about how important sharing who you are on LinkedIn is for creating a brand, then realised ...
04/03/2021

I’ve been talking to clients about how important sharing who you are on LinkedIn is for creating a brand, then realised I haven’t done as much myself recently!

I am Harry Smith, a marketing consultant based in lovely Ilkley, Yorkshire. Alongside getting my degree in Marketing, my experience lies in digital marketing and social media but I love digital analytics and automation (and as my clients will tell you, I can get REALLY into analytics 🤣). After an employment revelation I started on my own and haven’t looked back since!

So here’s a selfie of me at my home desk in my living room, what you can’t see is the myriad of fitness equipment on the other side of the camera that is keeping me entertained during lockdown! 😅🙄

Your brand is not just about what logo or font you use, it is so much more. Your brand is how your customer feels when t...
03/03/2021

Your brand is not just about what logo or font you use, it is so much more.

Your brand is how your customer feels when they buy your product or the conversation you have when you're catching up after a busy week.

If you're a small business quite often, the brand is who YOU are. So what do your actions, posts, work processes say about your brand? 🧐

I too am so grateful for the kind words that my customers have about my services. ☺️Reach out if you want to have a chat...
01/03/2021

I too am so grateful for the kind words that my customers have about my services. ☺️

Reach out if you want to have a chat about how I can help your business.

Are you building those bridges with your customers? It doesn't matter whether it is through email, facebook, twitter or ...
24/02/2021

Are you building those bridges with your customers?

It doesn't matter whether it is through email, facebook, twitter or your website, building a relationship is the key to building trust with your customer.

Without it there is no connection. 👌

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