Savvy Pixel

17/09/2026

Looking forward to this 👏

Is your digital activity delivering real value for your business?

You may be posting on social media, updating your website, appearing on Google, paying for software or experimenting with AI — but activity isn’t always the same as commercial value.

Join Amanda Cunningham, founder of Savvy Pixel®, for a practical Digital Coffee Session designed to help you consider:

• Where your enquiries are coming from
• How easily customers can enquire, book or buy
• Where you may be spending time or money without seeing a clear return
• What deserves your attention next

This won’t be a technical training session filled with dashboards and jargon. It’s an informal, practical conversation about the digital questions, challenges and frustrations affecting your business.

📅 Wednesday 23rd September 2026, 10am
📍 Ilkley BID Office, 32–34 The Grove, Ilkley
👥 Exclusively for Ilkley BID members — one delegate per business

Bring your questions and leave with greater clarity about where to focus your time, attention and investment.

To book your place, email [email protected]

17/09/2026

Shout out to my newest followers! Excited to have you onboard!

Karen Hamilton,
Ryan Fletcher,
Matthew Dempsey,
Paul Simpson,
Stacey Tolley

11/09/2026

Instagram isn’t just social anymore.

What you publish on Instagram is becoming part of a much wider digital picture — including how businesses can be discovered through Google.

And that changes the conversation.

It’s no longer simply about posting regularly, chasing reach or keeping a feed active.

Your social content forms part of your digital footprint — the information people, search engines and increasingly AI systems can use to understand what your business does.

So ask a different question:

Can people — and AI — find, understand and trust what we do?

That’s where digital clarity matters.

Savvy Pixel®
Clearer digital decisions for the AI era.
savvypixel.co.uk

10/09/2026

Why Savvy Pixel®?
Because adopting more AI isn’t necessarily the answer.

If your business information is inconsistent, your processes aren’t clear, your people are using AI differently and nobody is quite sure where the boundaries sit, adding more AI can simply amplify the confusion.

That’s where Savvy Pixel® comes in.

We start with digital clarity — understanding the business, its customers, information, systems, workflows and what’s already happening.

Then we look at where AI can genuinely add value.

That means giving AI the right business context, creating clearer boundaries around privacy, accuracy, transparency and accountable review, and making its use relevant to the people and roles actually doing the work.

Not AI for the sake of AI.

Not generic demonstrations that disappear the moment everyone gets back to their desks.

Practical AI, grounded in your business.

The result?

Less repeated explanation. More consistent outputs. More confident people. Clearer decisions. Lower risk. And more value from the AI you’re already paying for or considering.

That’s also why we talk about AI Induction.

You wouldn’t expect a new employee to understand your business, customers, standards and ways of working without an induction.

Why would you expect AI to?

If your business is experimenting with AI but it still feels fragmented, inconsistent or difficult to translate into real business value, let’s talk.

Savvy Pixel®
Bring your digital picture into focus.
Clearer digital decisions for the AI era.

📧 [email protected]
🌐 savvypixel.co.uk
LinkedIn: Amanda Cunningham | Savvy Pixel®

09/09/2026

A quick introduction to local business owners 👋
I’m Amanda Cunningham, founder of Savvy Pixel®, based in Ilkley.

One of the things I see repeatedly is businesses spending significant amounts of time and money on digital activity without really knowing what it is contributing.

Posting because you feel you should. Paying for software you barely use. Updating a website without understanding the customer journey. Trying AI because everyone else seems to be doing it.

More activity isn’t necessarily the answer.

My work starts further back: what is the business trying to achieve, what does the evidence tell us, and what is actually worth doing?

I work across digital diagnostics, digital and AI consultancy, and AI operating foundations — supporting businesses to make clearer decisions about where their time, money and attention should go.

I’m also delighted to be getting more involved with the Ilkley business community, including an upcoming coffee morning with Ilkley BID.

If you run a business locally and suspect you’re wasting time or money on digital activity that isn’t delivering enough value, message me.

Even if the answer turns out to be do less, that can be a very valuable decision.

Amanda
Founder, Savvy Pixel®
www.savvypixel.co.uk

07/09/2026

AI is changing again.

But the bigger shift isn’t simply smarter models.

It’s the move towards AI being trusted with more context, more decisions and increasingly more delegated work.

That changes what businesses need around it.

Clear priorities.
Business context.
Privacy and accuracy boundaries.
Transparent use.
Accountable review.

The technology is accelerating.

The operating foundations around it now need to catch up.

Savvy Pixel®
Clearer digital decisions for the AI era.

29/08/2026

Your TikTok presence is more than views.

A video reaching thousands of people can feel successful—but how many of those viewers are relevant to your business?

Are they local?

Do they understand what you offer?

Can they find your website, shop, booking page or contact details?

Do they know what to do next?

Views, likes and followers can indicate reach, but they do not automatically translate into enquiries, customers or sales.

For a local business, one hundred views from the right people can be more commercially valuable than ten thousand views from an audience that will never take action.

TikTok content should build recognition, communicate the value of the business and provide a clear route into the wider customer journey.

If you’re creating content but unsure whether TikTok is supporting a genuine business objective, send me a direct message with the word TIKTOK.

Let’s bring your digital picture into focus.

Savvy Pixel®
Clearer digital decisions for the AI era.

29/08/2026

Your page is more than somewhere to post.

For many local customers, it is still where they check whether a business is active, confirm opening hours, read recommendations, look at recent photographs and send their first message.

But what happens if the information is outdated, the website link no longer reflects the business, messages are missed or the page simply repeats content without guiding customers towards action?

A commercially useful page should:

Provide accurate business information.

Build trust through recent activity and customer feedback.

Make services or products easy to understand.

Connect clearly to the website, booking system or shop.

Give customers an obvious way to call, message, enquire or visit.

Facebook should be part of the customer journey—not a disconnected content archive.

If you run a local business and you’re unsure whether your page is supporting genuine enquiries and sales, send me a direct message with the word FACEBOOK.

Let’s bring your digital picture into focus.

Savvy Pixel®
Clearer digital decisions for the AI era.

29/08/2026

Your Instagram profile is more than a feed.

Posting regularly can make a business look active—but activity alone does not guarantee that the right local customers will find you, understand what you offer or know what to do next.

Your profile should make it immediately clear:

Who you serve.

What you offer.

Where you are based.

Why somebody should choose you.

How they can enquire, book, buy or visit.

Your bio, contact details, links, pinned posts, highlights and content should all support the same customer journey.

This is why follower numbers and views never tell the whole story. A smaller, relevant local audience that takes action can be far more commercially valuable than thousands of disconnected views.

If your business is posting but you’re unsure whether Instagram is producing meaningful value, send me a direct message with the word INSTAGRAM.

Let’s bring your digital picture into focus.

Savvy Pixel®
Clearer digital decisions for the AI era.

29/08/2026

Your Google Business Profile is more than a listing.

For many customers, it is where they first discover your business, check your opening hours, read reviews, view photographs, find directions and decide whether to contact or visit you.

But is it accurate, active and connected to the rest of your digital picture?

Outdated information, unanswered reviews, missing services, inconsistent contact details or an old website link can quietly cost a business visibility and customers.

This is why I look beyond individual platforms.

Your Google presence, website, social media, customer journey and AI-era discoverability should work together—supporting the same business objectives and giving customers a consistent picture wherever they find you.

If you run a local business and you’re unsure what customers are seeing, send me a direct message with the word GOOGLE. Let’s bring your digital picture into focus.

Savvy Pixel®
Clearer digital decisions for the AI era.