SHOO

SHOO We help founders turn their marketing into consistent enquiries and conversations. Simple, practical systems that actually work without the overwhelm.

Whatever your company’s social media needs, Shoo offers solutions. Our experts are able to differentiate between the fads and myths of the social media world, so when you need experienced advice, you know where to turn. We work with clients in all sectors at all levels, providing specialist training and consultancy tailored specifically to their requirements. Social media is at the heart of our business – it forms part of how we deliver our overall strategy and correlates closely with every project we undertake. To find out more about our services and how we can help your company, contact us today on 01943 430245 or book a discovery call.

Businesses spend a lot of time talking about customers.But how often do we actually ask them why they bought?Not whether...
18/09/2026

Businesses spend a lot of time talking about customers.

But how often do we actually ask them why they bought?

Not whether they were happy.

Why they made the decision.

Try these three questions:

What was happening when you realised something needed to change?

What nearly stopped you going ahead?

Why did you choose us?

Those answers can tell you a lot about your:

Buyer.

Positioning.

Sales conversations.

Value proposition.

And sometimes the reason you think customers choose you isn’t the reason they give at all.

That’s useful.

Because better customer insight leads to better commercial decisions.

When did you last ask a customer why they chose you?

17/09/2026

“We don't have the budget.”

Sometimes that means exactly what it says.

Sometimes it means:

Not now.
Not important enough.
Not confident enough.
Not enough internal agreement.

Which is why dropping the price isn't always the clever next move.

Before changing the number, understand the hesitation.

You might discover the commercial problem has nothing to do with price.

16/09/2026

One enthusiastic contact does not necessarily equal one enthusiastic organisation.

Annoying, I know. 😂

Especially in B2B, buying decisions often involve several people with completely different priorities.

The user.

The budget holder.

The senior sponsor.

Procurement.

Someone worrying about risk.

So don't just ask:

“Who is the decision-maker?”

Ask:

“Who needs to feel comfortable with this decision?”

Much more useful question.

Having a problem doesn’t mean someone is ready to buy.That’s where sales conversations can get a bit confusing.You can b...
15/09/2026

Having a problem doesn’t mean someone is ready to buy.

That’s where sales conversations can get a bit confusing.

You can be absolutely right about the problem.

And still hear:

“Not right now.”

Because something usually has to change before the issue becomes a priority.

🟢Growth.
🟢Risk.
🟢A deadline.
🟢A new leader.
🟢A failed attempt.
🟢A new opportunity.

So when you’re qualifying an opportunity, don’t just ask:

What’s the problem?

Ask:

Why does it matter now?

That answer tells you a lot.Having a problem doesn’t mean someone is ready to buy.

That’s where sales conversations can get a bit confusing.

You can be absolutely right about the problem.

And still hear:

“Not right now.”

Because something usually has to change before the issue becomes a priority.

Growth.

Risk.

A deadline.

A new leader.

A failed attempt.

A new opportunity.

So when you’re qualifying an opportunity, don’t just ask:

What’s the problem?

Ask:

Why does it matter now?

That answer tells you a lot.

Personal branding isn't about vanity. It's about building trust, demonstrating authority, and nurturing relationships th...
15/09/2026

Personal branding isn't about vanity. It's about building trust, demonstrating authority, and nurturing relationships that can last decades.

Think of LinkedIn as your ultimate Social CRM. It replaces outdated business cards, gives you a platform to share knowledge, and lets you learn alongside your industry peers.

What is the primary goal for your personal brand this year? Drop it in the comments below! 👇

14/09/2026

We love a nice, tidy sales process.

Buyers?

Not so much.

They research, compare, disappear, come back, involve someone else and occasionally change their mind entirely.

Which is mildly inconvenient. 😂

So rather than obsessing over moving somebody to the next stage, ask:

What does the buyer need to feel confident enough to move forward?

Different question.

Usually a much better conversation.

I think sales gets much easier when you stop trying to convince people.And start trying to understand them.🟢What are the...
11/09/2026

I think sales gets much easier when you stop trying to convince people.

And start trying to understand them.

🟢What are they actually trying to change?
🟢Why does it matter now?
🟢Who else is involved?
🟢What are they worried about?
🟢What would make doing nothing easier than buying?

Those questions tell you far more than:

“So, shall I send you a proposal?”

I’ve spent a lot of time teaching sales, and the more I do, the more I come back to this:

🟢Good salespeople are curious.

They don’t rush to prove how clever they are.

🟢They ask.
🟢They listen.

Then they help the buyer make sense of what happens next.

Which is a lot less dramatic than some sales advice makes it sound.

And probably much more useful.

A nice bit of news from SHOO 🏆Rachel will be joining the judging panel for the **Wigan Business Awards 2026** this Septe...
10/09/2026

A nice bit of news from SHOO 🏆

Rachel will be joining the judging panel for the **Wigan Business Awards 2026** this September.

She’ll be meeting some of this year’s finalists and hearing the stories behind the businesses, organisations and people making a difference across the Wigan borough.

It’s something that fits very closely with what we do at SHOO.

We’re always interested in what sits behind business growth not just the shiny end result, but the decisions, challenges, lessons and people that helped make it happen.

There was a record number of applications this year, so reaching the finalist stage is already something worth celebrating.

Good luck to all of this year’s finalists. We’re looking forward to hearing your stories 🏆

10/09/2026

I’m not convinced buyers need us to make their problems feel worse.

They’re usually quite capable of knowing something is annoying.

The better job is understanding:

🟢Why does it matter?
🟢Why now?
🟢What changes if they solve it?

That gives you real urgency.

Not manufactured urgency.

And I’d take that over a clever closing technique any day.

09/09/2026

“We need more sales.”

Great.

Except…

That tells us almost nothing.

Is the issue:

🟢Not enough opportunities?
🟢Wrong-fit buyers?
🟢Weak conversion?
🟢Poor follow-up?
🟢An unclear offer?
🟢No urgency?

The first problem somebody gives you is often the starting point.

Not the diagnosis.

So stay curious a little longer.

Good discovery beats fast pitching.

Address

137 Bolling Road, Ben Rhydding
Ilkley
LS298PN

Opening Hours

Monday 9am - 4pm
Tuesday 9am - 4pm
Wednesday 9am - 4pm
Thursday 9am - 4pm
Friday 9am - 4pm

Telephone

+441943430245

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