21/05/2026
When a global cruise trend meets a Highland town with a story to tell 🦆🌍
Over the past year, we’ve had the joy of working alongside the Port of Cromarty Firth, Invergordon Off the Wall and Invergordon Museum to help bring the Invergordon Duck Trail to life.
Inspired by the cruise duck trend seen on ships around the world, the idea was to turn something visitors already recognise and love into a fun, shore-based experience designed to encourage more people onto the High Street 🛳️
From the early ideas and campaign planning to designing the duck decals, building the website, shaping the visitor journey, supporting the launch and helping bring the stories behind the ducks together, this has been a proper hands-on project for the Planit team.
And that’s what has made it so exciting.
It is playful, it is local, it supports businesses, and it gives visitors another reason to discover more of Invergordon during their time ashore.
The best part? This is only the beginning...
The trail has so much potential to grow, develop and become an even bigger part of the visitor experience in Invergordon.
A huge thank you to everyone involved for trusting us to help bring such a brilliant idea to life 🙌
Take a look at the trail here: https://staging.invergordonducktrail.co.uk/