26/02/2025
I'm always pleased to support local businesses with their rebrands, and my recent logo and branding project for Optima, a low vision specialist, was no exception.
The new logo takes inspiration from the shape of the eye's iris, creating a distinctive visual element that serves as a strong brand motif. This design not only reinforces Optima's focus on vision care but also adapts seamlessly across both print and digital applications. The versatile motif enhances brand consistency, making it instantly recognisable while maintaining a clean, professional aesthetic.