Zairi Institute

Zairi Institute For instance, ECTQM has worked at National and International levels in United Kingdom, Europe, USA, Middle East and Asia.

Welcome to Zairi Institute

The main purpose for the creation of the Zairi Institute are Knowledge Creation, Management Education and Knowledge Transfer to Organisations and Knowledge Dissemination much more widely. The Institute is driven by a set of values and guiding principles based on appreciation for the need to preserve knowledge in its various formats and at different stages of its incepti

on, development, management and transfer. The Institute will seek to adhere to the highest standard of integrity and will conduct itself with high levels of ethical conduct, with transparency and stakeholder accountability. The Zairi Institute came together with the European Centre for Total Quality Management and now has become a prominent and respectable institute at an International level. The European Centre for Best Practice Management (previously known as European Centre for Total Quality Management ECTQM), was first established in 1987 as a unique and highly innovative European Centre for Research and Knowledge transfer in the domain of Total Quality Management and related fields.

19/08/2015

Zairi Institute 50 Books on Excellence Launch

2015 marks a historical milestone that has revolutionized the concept of excellence. After 10 years of holding the very ...
19/08/2015

2015 marks a historical milestone that has revolutionized the concept of excellence. After 10 years of holding the very prestigious Juran Chair in TQM , Professor Mohamed Zairi. one of the Center’s highly respected associate has worked incessantly to spread Juran’s Quality Trilogy in the Middle East Region and his efforts culminated in extending the concept of quality for the 21st century by moving from the trilogy philosophy to Excellence Tetralogy as an emerging management practice that is fit for a modern business era, powered by the digital revolution.
His efforts are reflected in a historical milestone that is marked by the official launch of 50 books addressing different aspects of Organizational Excellence at an event supported by Dubai Government Excellence Program, taking place at Jumeirah Emirates Towers, Godolphin Ballroom on 20th May 2015.
The Journey of Excellence for Professor Mohamed Zairi started in the early 1990s when he became heavily involved in the quality movement throughout Europe. His original research work in distinctive areas such as Benchmarking, Business Process Management, Performance Measurement, Quality Function Deployment (QFD) amongst others , He was involved in the setting up of important Excellence Associations in Europe and other parts of the World, has implemented 100s of Excellence Programs in different sectors, developed a Master’s Program on Excellence (the first of its kind in Europe), run 100s of seminars and workshops Organizational Excellence.
The Juran Chair in Total Quality Management was a dream come true but also a significant catalyst for changing the whole region (ie the Middle East and North Africa). Dr Joseph Juran has impacted all over the world with his philosophy and his preaching’s on quality and its related topics. One region where he has always felt deserved attention was the Middle East region.
After 10 years the Juran Chair has inspired the significant development of Excellence throughout the Arab World. The key significant achievements include amongst others the establishment of Excellence Programs, the Middle East Quality Association, several Excellence Awards , Government Programs in different countries and publishing 100s of articles with a significant focus on Excellence. The work of the Chair culminated in the publishing of 50 books specifically covering all aspects of Organizational Excellence and the development of the new management concept as a continuation of J.M. Juran’s legacy, entitled ‘Excellence Tetralogy’ .

Excellence through teamwork
10/03/2015

Excellence through teamwork

In this video from the Excellence 005 series Prof. Mohamed Zairi talks about excellence through teamwork and how understanding how to foster a culture of tea...

Professor Zairi speaks about customer centricity.
24/02/2015

Professor Zairi speaks about customer centricity.

Professor Mohamed Zairi speaks about the ethos behind customer centricity. How to define the business with regards to the customer.He tackles the subject of ...

The theme in this video is change and how it affects people before it affects an organisation.  A mans character is his ...
17/02/2015

The theme in this video is change and how it affects people before it affects an organisation. A mans character is his destiny and how he perceives change (optimistically or pessimistically) is how it will affect him.

Professor Zairi considers questions such as: What do we mean by change management ? What are the challenges of change management? Why can change management i...

Brands are about trust and building consumer confidence.
10/02/2015

Brands are about trust and building consumer confidence.

Professor Zairi examines the power of branding, the importance of brands and the usefulness of brands in supporting organisational competitiveness.

Watch as Professor Zairi walks the viewer through a global perspective of the search for excellence.
03/02/2015

Watch as Professor Zairi walks the viewer through a global perspective of the search for excellence.

The importance of leadership and corporate leadership in creating excellence.at the heart of excellence is having that sense of quality and commitment to the...

The five rules to management are:understand what you do, improvement, measure what was improved, control and finally man...
27/01/2015

The five rules to management are:understand what you do, improvement, measure what was improved, control and finally manage what is under your control.

There are five rules to management: understand what you do, improvement, measure what you have improved, control and lastly manage what is under your control...

E-commerce is the way forward.  At the heart of e-business is the principle of partnership.
20/01/2015

E-commerce is the way forward. At the heart of e-business is the principle of partnership.

In this video Prof. Mohamed Zairi is explaining about the "E-Capability Process " which is the fifth component of Zairi Institute's Road to Excellence series...

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