The Brand Chap

09/08/2022

To see the FULL Case Study visit the ‘Work’ section of our website.

29/07/2022

This year we've planted 1895 Trees and supported a Low smoke stoves project in Darfur. Head over to the website to find out more about healing brands.

26/07/2022

I remember a few technological milestone moments in my career; one of which was having the privilege of seeing one of the first computerised embroidery machines possibly over 3 decades ago! It’s come a long way since then, but whenever I see one of these machines working today, it takes me back to the vivid memory of standing in a factory as a child watching what looked like magic.

12/07/2022

More often than not, the choice of material, how tactile it is, the quality, finish and overall ‘WOW-Factor’ adds so much to the brand feel. It’s about how you execute EVERYTHING, not just the logotype itself.

05/07/2022

28/06/2022

Starting to see the Logotype flowing across communications is always nice… It’s why I fell in love with seeing my Father’s work around the locations we lived, and still means a lot to see his and my work still out there unchanged decades later. Timeless, iconic design is always the aim.

21/06/2022

Style pack for the brand coming together nicely.

14/06/2022

Ensuring we give full instructions of how much space to leave around a logotype is one of the key tools that ensures consistent use. We always use an element from the logotype itself as the distance. This allows the measurement to be proportionally the same irrelevant of how big all small it’s used. :)

07/06/2022

Visualising even the most basic items in the toolkit is important to ensure brand consistency. Too many times have we seen bad application that breaks our hearts.

31/05/2022

Making sure the client is armed with a thorough Brand-Kit is key in allowing them the freedom and flexibility. Many agencies ‘forget’ or refuse to hand off the digital assets to reduce control. Empowering clients is what we do… every time, because we care.

24/05/2022

Colour tells a story. It's a subtle, underused, ignored element to any brand. Colour invokes emotion, emotion drives our decisions, and decisions improve business.

17/05/2022

Ahhh… When it all comes together, another iconic brand with a subtle ident that will stand the test of time.