Sharp Thinking

Sharp Thinking Helping business owners figure out what matters most, focus on the right opportunities and stop wasting time and money on the wrong things.

10/10 evening at the  for the Summer Festival ☔️🎈The rain may have had other ideas, but it certainly didn’t dampen anyon...
12/06/2026

10/10 evening at the for the Summer Festival ☔️🎈

The rain may have had other ideas, but it certainly didn’t dampen anyone’s spirits.😊

There was laughter, singing, dancing, brilliant food from , lots of familiar faces and plenty of new ones too.🍔🥗

One of the things I love most about running my own business is being part of such a supportive local community. It’s easy to get caught up in work, so evenings like this are a great reminder of the value of stepping away from the desk and spending time with wonderful people.

A huge thank you to everyone involved in organising such a fantastic event. The effort, attention to detail and all the little touches didn’t go unnoticed.

We even raised some money for St George’s Childcare along the way.

Proof that a successful summer festival doesn’t necessarily need sunshine... just great people, good food and a car full of balloons. 🎈

One thing I hear regularly from business owners:“I feel busy all the time, but I’m not sure what’s actually moving the b...
02/06/2026

One thing I hear regularly from business owners:

“I feel busy all the time, but I’m not sure what’s actually moving the business forward.”

That isn’t usually a sign of laziness. Or a lack of ambition. It’s often a sign of operational noise.

Sales.
Delivery.
Staffing.
Admin.
Client issues.
Marketing.

When everything feels urgent, it’s hard to find time to think strategically.⏰

And that’s often where businesses get stuck.

Growth doesn’t usually come from doing more. It comes from creating clarity around what matters, what drives revenue, what can wait and what should STOP.

Sometimes the biggest value a strategy brings isn’t a new idea. It’s simply reducing the noise.🎧

Today I turn 50.🎈Which feels slightly surreal to write.So many memories keep flashing before me, and it’s made me think ...
25/05/2026

Today I turn 50.🎈

Which feels slightly surreal to write.

So many memories keep flashing before me, and it’s made me think a lot about my 30 years working in marketing and all the things that have changed along the way.

At university, I wrote a dissertation on branding called ‘Is it really more than a paint job?’. 30 years later, I’m still fascinated by what makes people choose, trust, remember and buy.

Since then, there’s been agency life (where I met my husband), corporate roles, start-ups, running my own business, brilliant people, hard lessons, reinventions, and a huge amount of change.

Marketing looked very different when I started. Fax machines, CD-ROMs, and long campaign lead times all felt completely normal and hold some of the most wonderful memories.

And if I’m honest, the last year has also reminded me how important perspective and resilience are.

50 feels less about age and more about perspective. And despite everything that’s changed over the years, I still genuinely love what I do and feel lucky to be doing it.☺️

April packed plenty in.✅ Running a webinar with Small Business Britain✅ Delivering AI training✅ A brilliant day at the B...
11/05/2026

April packed plenty in.

✅ Running a webinar with Small Business Britain

✅ Delivering AI training

✅ A brilliant day at the British HR Awards in London

✅ A trip to Las Vegas

✅ Welcoming two new clients

And a few moments that reminded me how valuable it is to step outside the day-to-day occasionally.🚪

A month of contrast and variety - different places, different conversations and inspiration in all of them.💬

Now onto May, which has always been one of my favourite months.

Bank holidays, birthdays, hopefully some warmer weather… and longer, lighter days.☀️

Keeping up the annual tradition.  May the 4th be with you!🪐⚡️Enjoy the bank holiday.
04/05/2026

Keeping up the annual tradition. May the 4th be with you!🪐⚡️

Enjoy the bank holiday.

A little throwback to last month’s West Kent Expo.Our founder, deep in concentration on the GFHR Consulting stand - netw...
30/04/2026

A little throwback to last month’s West Kent Expo.

Our founder, deep in concentration on the GFHR Consulting stand - networking, chatting, and very seriously considering the next Jenga move… all in a packed room.💡

23/04/2026

Hadn’t been to Las Vegas for nearly 20 years… and I saw it through completely different eyes this time.👀

What struck me most wasn’t the casinos or the hotels.

It was how much everything is designed to grab your attention.‼️

The robot taxis.
The huge digital billboards.
The animation everywhere.
Even familiar brands had a Vegas sparkle.✨

Then right next to all of that were loud, bold roadside law firm ads fighting just as hard to be noticed.

Love it or not, it’s a reminder that environment influences how we think, feel and spend (especially spend!).

It also made me realise how quickly things are changing.

So much of the tech we talk about as “the future” is already here, built into everyday life.

I’ve no idea what it’ll look like in another 20 years 🔮

One of the most useful parts of a webinar I delivered this week with  and the Lloyds Bank Academy, from my perspective, ...
10/04/2026

One of the most useful parts of a webinar I delivered this week with and the Lloyds Bank Academy, from my perspective, wasn’t the slides, it was the questions at the end.🙋

A few came up that I hear all the time:
“I’ve got an idea… but I don’t know where to start”
“I’ve got a product… but it’s aimed at everyone, how do I narrow it down?”
“How often should I actually review my business plan?”

They sound simple, but they’re where a lot of businesses get stuck. The instinct is often to jump straight into doing - social media, your website.

But the real starting point is usually something much more fundamental: Research.

Not overcomplicated… just taking the time to properly understand:
- who your customers really are
- what they actually need and value
- how they make decisions
- what good looks like in your market
- how others are positioning and packaging their offer

Because once that’s clear, everything else becomes much easier. The same applies to business planning. I always say review it at least once a year, but more importantly:
- write it down
- keep it visible
- come back to it regularly
- refine it as things change

Your business plan shouldn’t sit in a drawer. It should be something you actually use to make decisions. And once you’ve done it properly once, it becomes much easier each year (promise!).👍

Clarity doesn’t come from doing more. It comes from stepping back and thinking properly before moving forward.

Thank you again to Small Business Britain for having me along and to everyone who attended after the Easter weekend.👏

If you’re feeling a bit stuck in your business right now… this might help.It still feels a bit early to be thinking abou...
02/04/2026

If you’re feeling a bit stuck in your business right now… this might help.

It still feels a bit early to be thinking about work after the Easter weekend…

but this can be a really good moment to pause and reset.⏸️

Next Tuesday (7 April, 10–11am), I’m running a free webinar with and Lloyds Bank Academy on creating a simple, practical business plan.

Not the kind that sits in a drawer…
The kind you actually use to make decisions.

We’ll look at:

✅ what to focus on (and what to ignore)

✅ how to set priorities that actually move things forward

✅ how to turn ideas into a simple, realistic plan

✅ and how to make sure it doesn’t get forgotten

You’ll also get a worksheet to help you get started.

It’s designed to be really practical, especially if you’re feeling a bit overwhelmed or unsure what to focus on next.

If you’d like to join, you can sign up via the link in my bio.🔗

I’d love to see some of you there and have a great Easter weekend. 🐣

Sometimes marketing isn’t about doing more.It’s about stepping back and getting clear.👀Over the past year, I’ve been wor...
28/03/2026

Sometimes marketing isn’t about doing more.

It’s about stepping back and getting clear.👀

Over the past year, I’ve been working with a long-established business to refine their positioning and build a strategy for their next phase of growth.📈

But the same challenge comes up with sole traders and small businesses too:

👉 What do you want to be known for?
👉 Who are you really trying to reach?
👉 And what should you focus on next?

Clarity makes everything else easier, your messaging, your marketing, your decisions.💡

If your business feels a bit reactive at the moment, it might not be about doing more…

It might be about getting clearer.

Address

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Kent
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