22/12/2024
Day 22 and still going strong with my penultimate logo for the year!
I love this little Celtic owl! She's actually an upgrade on a logo I did several years ago for Helen Sparks!
That moment when you feel like your logo is just missing something, that it's not quite connecting. It's hard to explain but it's not pulling at your heart strings and it needs to change.
Well I'm here for that!
And I'm here for a returning client.
This is our third logo together and it was a joy to reconnect with Helen again.
As a project it was an interesting one because Helen didn't like my initial concepts. I was gutted. It's not that it never happens but it's quite rare. However, my promise is that I will deliver the perfect logo, and if that doesn't happen on the first try then we try again.
Sometimes it's easier to know what you don't like than explain what you do like so nothing is ever wasted. We took learnings from what wasn't right and boom! The magic happened and Helen just loved this little guy.
And in my heart, I knew as soon as I'd done it that this was The One.
So there you go, I'm not perfect. I don't get it right ALL of the time. But when I go wrong, I don't walk away, I reflect, rethink and go again. After all - designing logos is my favourite thing in the world, so doing it again really isn't the biggest hardship!!!
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