04/08/2026
AI search is reshaping how consumers find everything. But between community protests, planning battles, and a looming change of government, the infrastructure needed to power it may be the story nobody saw coming.
In his latest piece, Ciaran digs into what's really happening with AI Search Optimisation — and why it matters for every business with a digital presence:
📊 68% of Google searches now end without a single click to any website. In AI Mode, that figure hits 93%.
🔍 Google's May announcements weren't incremental updates. They described the biggest change to Search in over 25 years.
🏗️ $64 billion in US data centre projects were delayed or cancelled in under a year, and the UK is heading down the same road.
🏙️ And with Andy Burnham asking "growth where, exactly, and for whom?" the politics of AI infrastructure just got a lot more interesting.
No clear answer on where this lands. But the direction of travel is unmistakable. The businesses paying attention now will be better placed when the dust settles.
Read the full piece here 👇
https://citcom.co.uk/blog/aiso/how-world-events-are-shaping-the-future-of-ai-search
