28/05/2026
The Hollywood Legend is Holding Your Marketing Back 🎬
For nearly a century, the ‘Rule of 7’ was been the bedrock of advertising. The theory? A prospect needs to see your brand seven times before they buy.
At CitCom, we’ve watched the magic number evolve over the last 10 years.
Now, in 2026, as we've entered the Zero Click Era, where AI agents filter results and digital noise is at an all-time high, we’ve reached the Rule of 25.
To move a consumer from ‘unaware’ to ‘advocate,’ you need a Symphony of Signals: a cohesive ecosystem of AI recommendations, subreddits, podcasts, and ‘Multi-Channel Mezze’ social bites.
Is your brand showing up often enough to be remembered?
Read our latest deep dive by our Director of Client Relations, Ciaran, on why the Rule of 7 is dead and how to build a 2026-ready ecosystem 👇
https://citcom.co.uk/blog/marketing/the-magic-number-myth-the-rule-of-25
