02/04/2020
Òver the years, there have been many ways within the online environment, to promote your business to new prospective clients.
From social media platforms like LinkedIn, Facebook, Google AdWords, Twitter and many more.
Yet throughout this time, if done correctly, email marketing still has its place.
However, using a large subscriber list to send out a promotional email is not necessarily very effective.
If you use a smaller email list with good personalisation, you can get a higher response.
Here is post from Yesware illustrating the benefits of using a more targeted approach to email marketing.
The data is clear that ‘spray and pray’ sales prospecting doesn’t work. Today’s selling requires a more targeted outreach approach - here's how to do it.