09/09/2026
I don't think most small businesses need more content.
I know that might sound strange coming from someone who manages social media for businesses.
But when I look at a page that's not bringing in enquiries, my first thought isn't usually, "they need to post more."
Quite often, they're already posting.
They're sharing finished jobs.
They're showing their products.
They're telling people when they've got availability.
The problem is, there's very little helping someone decide, "I'd choose them."
Where are the questions their customers are already wondering about?
Where's the proof?
Where's the personality behind the business?
Where are the little things that make someone trust them before they've ever sent a message?
That's the part I spend much more time thinking about when I'm planning content for my clients.
Not how I can fill another space on their page.
But what does someone need to see, know or feel before they'd actually choose this business?
Sometimes that means posting more.
Quite often, it means making the posts you're already putting out work a lot harder.
Caroline
Infinity