INIT Creative

23/09/2026

We had some fun filming this one for Beverley Leisure Homes! 🤖🎥🎬

22/09/2026

A few shots from the Beats Bus Records documentary we’ve been working on. 🎥🚌

Featuring the legendary Stephen Arnott, Dave Okwesia and Nigel Taylor, Beats Bus helps young people build confidence and find their voice through music, creativity and hip-hop. 🙌

Filmed by Samuel Babarinde and Brendan Storch, the footage is looking great! Looking forward to sharing more as the documentary comes together.

18/09/2026

18/09/2026

We took one of our robots down to Cottingham Parks Golf & Country Club to join in with the Metro Bank Golf Day, helping raise funds for local charities and communities through The HEY Smile Foundation.

With 18 brilliant business teams taking part, there was plenty of friendly competition, some impressive golf, a fantastic Hole in One car prize courtesy of Andrew Iveson from Livingstone Motor Group and, of course, robots roaming around the course!

It was great fun bringing a bit of technology to the day, meeting everyone and giving the golfers something slightly unexpected between holes.

A huge thank you to Steve Degg from Metro Bank (UK), along with Tessa Wray and Beth Moss from The HEY Smile Foundation, for having us involved and for all the work that went into making the day happen.

A brilliant event, a great cause and definitely one of the more unusual days out for the robot!
Thanks for having us along, safe to say it enjoyed its first golf day. 🤖🏌️

Pedro Zheng Unitree Robotics Adrian Fowler Nathan Wallace James Brown NextGen Ri Axis53 Helen Gill Brendan Storch Samuel Babarinde Christina Colmer McHugh Rian Patel Anton Robots

17/09/2026

Great to be back on the road filming yesterday at The Emergency Tech Show 2026 at the NEC Birmingham. 🎥

We spent the day working with the brilliant team at ZetronUK, capturing the action on Stand H85 as they demonstrated their latest control room technology. Some seriously impressive technology on show!

A huge thank you to Kathryn Jeffery and the whole Zetron team for having us along. Always a pleasure working with you all and great to see such a busy stand throughout the day!



Zetron ZetronUK Humberside Police Humberside Fire & Rescue Service Office of the Police and Crime Commissioner for Humberside Hull City Council East Riding of Yorkshire Council Brendan Storch Samuel Babarinde The Emergency Services Show

25/08/2026

Great video from Samuel Babarinde showing what our day with the Booster K1 humanoid robot was all about! 🤖⚽

A huge thanks again to Adrian Fowler from Axis53, Nathan Chen from Booster Robotics, Richard Dexter, Michael Blythe, Karina Ellis, Adam Shimmin and the team at Tigers Trust, and Councillor Garreth Byrne for supporting the project and helping make the day possible.

Brilliant to bring more exciting robotics technology to Hull, and plenty more to come!

Hull City Tigers Trust Hull City Council

24/08/2026

Unfortunately, as you can see, our studio has flooded and will be closed for the next couple of weeks while we try to rebuild and get everything back up and running.

This is the eighth time we've experienced flooding since moving into the building, and sadly, this is the worst one yet.

It's heartbreaking when you've invested so much time, money and energy into creating something as special as our studio. We've genuinely put our heart and soul into this place, so seeing it like this is incredibly difficult.

As a result, we've made the difficult decision to start looking for a new home for INIT Studios.

If anyone knows of any suitable buildings or spaces in Hull, we'd really appreciate any recommendations. Please feel free to drop us a message.

We'll rebuild, and we'll come back stronger. ❤️

20/08/2026

If you're thinking of going to university, why not come to Hull? 🎓

The University of Hull is a fantastic place to study, in a great city to live and be part of. Even our robot looks ready to enrol! 🤖

University of Hull Hull City Council Mike Ross Garreth Byrne Christina Colmer McHugh Samuel Babarinde Brendan Storch Helen Gill Unitree Robotics Pedro Zheng Rian Patel Adrian Fowler Nathan Wallace James Brown NextGen Ri