02/09/2026
Your food looks great. But would anyone actually send it to a friend? š
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Itās becoming the most important question in F&B social.
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Instagramās 2026 update means shares, saves and watch time now drive reach, while likes carry far less weight than they used to.
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And itās a fair shift. A like is passive. A share means someone thought of a specific person who needs to see this.
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So, before creating your next post, ask yourself: āWould someone send this to a friend?ā
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Full breakdown in this videoš„