SLICK

27/05/2026

So you want to be an influencer?

If you want to get your first 100,000 or 1M views post then there are a few things I’ve learned that might help you get there.

First of all— with Facebook these days you need to build momentum—
It’s very unlikely you will go viral off a single, amazing post.

Second of all— forget the share button. It’s dead to you now…

You CAN repurpose content, but you need to be very careful about it as repeated pirating others can get you punished with restrictions by Facebook AND can land you in legal trouble if you are in breach of copyright rules.

Make sure you are following fair use best practices if you are screenshotting or downloading pre-existing content for parody or critique purposes etc.

Keep external links to the comments— Facebook wants people to stay on Facebook, so posts with external links in the main body will be killed, instantly! Keep your external links out of the main body of your post and instead direct readers to the comments for more info.

Use images— although not necessary if your story or hot take is stong enough, but an image always helps—
Even better if it contains some human element,
A face,
A hand…

Be controversial— Facebook rewards interaction but shares, tags, and comments all carry more weight than simple likes. Being controversial or contrarian might be polarising— but people heatedly debating in your comments section is gold for your reach.

Talk about current topics, or subjects people feel strongly about— see above…

As with controversy, anything that people feel strongly about will usually get people sharing their opinions— for better or for worse.

Use emojis sparingly.

Compound your success by utilising as many of these rules as possible in every post.

Forget hashtags— they are dead and just narrow your audience.

Share! Share! Share! —to as many pages and groups as possible, send it out in private messages, and of course prompt your friends, family, and any other followers to support you by doing the same.

Once posted— come back in a few hours and pose an engaging question in the comments to further push engagement and reach…

Be sure to comment back to everyone who comments, ideally with a thank you for engaging, and a question about what resonated with them or why they commented or shared.

Save this post for later or share with a friend who could use some help with their reach.

05/05/2026

Starting to get nice consistent reach for The Entourage Effect with no paid ads or promotion!

100% organic reach and building steadily.

13/04/2026

I have to say I was quite proud of this one!

10/04/2026

Letting the product speak for itself!

Hahaa 😝

01/02/2026

Why Most Businesses Burn Out on Content — and How to Fix It

One of the most common issues we see when working with brands is this:

They treat every post as if it has to do everything.
It needs to get reach.
It needs to build trust.
It needs to explain the offer.
It needs to convert.
And ideally… it needs to go viral.

That approach isn’t just inefficient — it’s the fastest route to content fatigue and inconsistent results.

High-performing marketing ecosystems don’t rely on viral luck.
They rely on clear roles for different types of communication.

Here’s the framework we use…

The Three-Stage Communication Formula That Scales Across social media, press, podcasts, websites, and in-person conversations, effective marketing consistently follows the same structure:

1. Exhibit Values & Rebellion
(Attract the right audience)

This stage is about alignment, not selling.
Strong brands don’t try to appeal to everyone — they clearly signal what they stand for and what they reject.

These messages often:
challenge industry norms
push back against broken systems
articulate frustrations people already feel

Examples:
“Most businesses do X. We deliberately don’t.”
“This makes no business sense — and we’re doing it anyway.”
“People are smarter than that.”
These are the posts that travel furthest, because they give people a position to agree with.

2. Demonstrate Care & Proof
(Build trust and credibility)
Once attention is earned, trust must be established.

This stage is about showing:
how people are treated
what the experience is actually like
consistency, integrity, and intent

These posts don’t always generate the biggest reach — and they’re not meant to.

Their role is to:
reassure
reduce scepticism
make the brand feel human and reliable
This is where loyalty is built.

3. Prove Authority
(Enable confident decisions)
Not everyone needs depth — but the people who do really need it.

Authority content:
explains how and why things work
addresses misconceptions calmly
provides structure and understanding

This is where conversions happen for people who:
have tried everything
need certainty
want to understand before committing

These posts aren’t designed to chase attention — they’re designed to close the loop.

Why This Works (and Why Most Brands Miss It)
The mistake many businesses make is posting randomly across these stages without realising it — or trying to collapse all three into a single piece of content.

That leads to:
diluted messaging
inconsistent performance
creator burnout

When each post is given one clear job, performance becomes easier to understand — and easier to repeat.

A Simple Way to Think About Content Flow
In a healthy content ecosystem:

Values-led posts attract new eyes
Care-focused posts reassure and convert
Authority content builds long-term trust
Then another values post extends the wave

This isn’t rigid scheduling — it’s strategic sequencing.

One Final Principle: Document, Don’t Create
The most sustainable brands don’t invent content — they document decisions, beliefs, contrasts, and conversations that already exist.

Examples:
Why you do things differently
What you refuse to compromise on
Questions clients ask repeatedly
Industry practices you disagree with
That’s not content creation.
That’s clarity, expressed consistently.

The takeaway
Effective marketing isn’t about chasing algorithms.
It’s about understanding where your audience is in their decision-making process — and meeting them there with the right message.

When you stop asking “Why didn’t this post go viral?”
and start asking “What job was this post meant to do?”
Everything gets simpler.

19/01/2026

Don’t worry about anyone stealing your ideas!

Just worry about coming up with ideas good enough to steal!

16/09/2025

The Ultimate Social Media Posting Checklist (2025 Edition)
By SLICK Online Marketing

Ever feel like you’re putting effort into your posts, but Meta (Facebook/Instagram) just… ignores them? You’re not alone. The truth is, the algorithm has favourites — and if you know what it’s looking for, your content will travel further, faster.

Here at SLICK Online Marketing, we’ve put together a simple, repeatable step-by-step checklist you can use every time you post. Follow it and you’ll not only avoid shadow bans, but also give your content the best chance of being seen by the right people.

✅ What the Algorithm Wants in 2025
Engagement early and often — comments, likes, shares, saves, and DMs.
Video > static — Reels and short videos still get priority.
Faces, hands, pets — the human element grabs attention.
Quality visuals — clear, bright, eye-catching.
Interactive content — questions, polls, tags, “comment below” prompts.
Consistency — post regularly and at the right times.

🚫 What Hurts Reach (Shadowban Triggers)
Using banned or irrelevant hashtags.
Making spammy actions (mass following/unfollowing, copy-paste comments).
Posting low-quality or unoriginal content (reposts without value).
Ignoring comments/DMs (the algorithm rewards interaction).
Over-promising, misleading claims, or anything against Meta’s Community Guidelines.

📝 The SLICK Posting Checklist
Here’s your new routine for every post:
Pick your format — Photo, Carousel, Reel, or Story. (Video wins.)
Check visuals — Bright, clear, ideally with a person, pet, or hands visible.
Write a strong caption — Hook + keywords + call-to-action (e.g., “Save this tip for later”).
Add hashtags — 5–15 relevant ones. Avoid banned or generic spammy tags. Add a location tag if it fits.
Use emojis wisely — 2–5 that match your tone and message.
Tag accounts — people, partners, or brands involved.
Accessibility check — alt text for images, captions/subtitles for video.
Post at a good time — aim for 7-9am, 12-1pm, or 5-9pm (test which works best for your audience).
Share across formats — put your post into Stories too.
Engage immediately — reply to comments and DMs quickly.
Review performance — check insights after 24-48 hours and note what worked.

📌 Pro Tips from SLICK
Keep posts fresh — repeat themes, but change visuals and captions.
Encourage “shares to DMs” — one of the biggest signals the algorithm loves.
Build a library of hashtags you can rotate (don’t copy-paste the same set every time).
Treat early engagement as gold — respond, like, and spark conversation right after posting.

At SLICK, our goal is to make online marketing simple, practical, and effective. Save this checklist, stick it to your wall, and watch your reach improve post by post.
👉 Follow SLICK Online Marketing for more bite-sized tools and tips that actually work in 2025.

22/07/2025

Some game…

16/07/2025

16/07/2025

Saving this one to read later!

While 76% of working professionals believe that a mentor is important to growth, more than 54% do not have such a relationship. If you’re one of these people, there are a few things you can do to find a mentor and build a strong relationship: define your goals and specific needs; write a “job de...