20/07/2026
New product packaging for Field & Fire Coffee
Here's what went down >>>>
Matt, founder of Field & Fire Coffee wanted to update and significantly improve the bag design. He spends days perfecting the roast of the beans that go in these bags.
He then roasts fresh and delivers so the customers can enjoy in days to weeks from roast date.
The passion and care in this product is next level. The bag needed to say that.
We needed a bag that said, this coffee is the best choice you'll ever taste. Plus it's good enjoyed outdoors, as that's our brand theme.
Matt has always adopted the black topographic design. It's lifted straight from the Forest of Bowland. That was the started point.
It was not easy, and he got told it couldn't be done more than once. The lines are a gloss colour on a matt black bag.
A bit of adjusting designs then on my part to make sure text and logos were big enough and in balance.
Then the labels. I had an idea for a pop of colour against the black, incorporating scenic points from Forest of Bowland where the brand is proudly from. We didn't want to AI this. I knew my daughter could pull this off.
And so the labels came to be. All hand drawn by my eldest. The youngest is 1 so that would be a whole other effect.
Scroll back through and see if you can spot where each one represents (you will need to know Ribble Valley / Forest of Bowland)
This was the original bag. What an upgrade right. I'm fond of the original bag, as it's what we had when I came on the team. But I love love love the new bag design.