Hannah Grey Marketing

Hannah Grey Marketing Working with small to medium businesses
Scaling and Growth through no nonsense marketing
Socials | Email | Funnel Optimisation | Ads

06/06/2026

Use humans to grow. AI to save.

I think some people will strongly disagree with me on this, but some people, I think, are vastly overcharging. I wanted ...
05/06/2026

I think some people will strongly disagree with me on this, but some people, I think, are vastly overcharging.

I wanted a UK based admin person to work for me. It's really basic work. I'd prefer a human to AI. But honestly it's mostly just following a tick list of the easiest tasks going. AI could do it with zero issue as its very very basic stuff.

You know how much the UK virtual assistants asked for averagely? £40 an hour. The equivalent of about £78,000 a year for unskilled, no qualifications needed work.

That's not financially sustainable for small businesses and yet again prices them out of the support they desperately need to grow.

That's why I'll forever try to find a way to support small businesses at a price point that remains sustainable with a service that gives value and growth.

05/06/2026

Try these segments to start...

First sign up / no purchase yet - show your brand. What do you care about? What do you stand against? What will people remember you for?

Clickers / no purchase - these are interested but something is stopping them from making the final click. Often trust. What are your trust signals? Think about easy returns, reviews etc.

Purchased / you want a 2nd purchase - match the product to their existing product. Can they compliment their existing product with this? Is it this seasons version of that product?

Enjoy!!

28/05/2026

Stop discounting your products and first understand your customer. Are they a price shopper or an identity shopper?

And I know what you're thinking, we never covered this in that bloody avatar I did years ago!

Typically I work with heritage, country, and outdoor brands and their products are excellent quality. Their customers are identity customers. This means their customers want to belong to something, they want people to look at them and perceive them in a certain way. The product is an investment into their image.

If you are competitively priced, run sales frequently, you are likely attracting price shoppers. These shoppers may like nice things, but they'll seek out the lowest possible priced version. The model works for some businesses, but it needs to be a strategy, not a panic attempt for sales.

A desperate salesman never sells after all.

If you've asked yourself, will people pay for my products? Yes they will, as long as you build the aspirational identity into your brand.

#

26/05/2026

AI will not save your poor pricing. Dog walk thoughts.

And guess what? I did my first podcast and that's where I answered this question! Although my answer was different again, but equally as valid 😂

Seriously though, pricing wrong will curb growth later.

You will need to hire people to grow. I refuse to believe you can use AI for everything. Repetitive tasks yes, but as yet I've not seen an AI marketing campaign beat a human one. And AI ads, especially cheaply/poorly done, tell your customers everything they need to know about the standard of your brand.

23/05/2026

Don't waste time and money on poor marketing decisions.

It's been a nuts week! And next week is looking just as good!Focusing on...- Branding and performance marketing are symb...
17/05/2026

It's been a nuts week! And next week is looking just as good!

Focusing on...

- Branding and performance marketing are symbiotic. Both must have ongoing strategy for a business to succeed. We've developed our full service package to now include branding as performance will fail if the brand is weak.

- Lots of client work!

- Lots of team work to build the team even stronger, including a new social media manager. This has been the hardest part of the journey for me. Finding the right people, then training them how I like to do things, and how my clients are used to things, and finally starting to let go!

- Onboarding an old returning client, and a brand new one.

Have a great week.

Oh and get your diary sorted Sunday night so you can start Monday prepped and good to go!

The 3.17 seconds I had to awkwardly pose to show I'm an actual human in between...- working lunch at (was so delicious)...
11/05/2026

The 3.17 seconds I had to awkwardly pose to show I'm an actual human in between...

- working lunch at (was so delicious) because this is my list for just today....

- planning for for (back to back events for this brand, they are storming the industry)

- launch of subscriptions for across all channels (great way to improve revenue on repeat) and alongside the new Kenyan AA coffee (just find speciality coffee and try a Kenyan - you won't regret it)

- producing hand drawn labels for coffee bags, hand drawn from local scenery by my daughter for Field and Fire

- launching promotions for ...Train Heroic, a new jacket and more! Always grafting this brand!

- buying myself a new quarter zip from because quarter zips are life 😂

Thank Jesus and all the Mary's i now have a team!!

20x return on a client today. 20 bloody times. And honestly that's nuts. At scale and ongoing, 3-4x ROAS is a solid retu...
24/04/2026

20x return on a client today. 20 bloody times. And honestly that's nuts.

At scale and ongoing, 3-4x ROAS is a solid return. When you see marketers saying they regularly get more than that be very skeptical. Maybe 6-8x on a very very solid account like this one, but honestly I don't believe a word of it when they say they get more than that on regular basis.

You'll get days like this where it jumps, and don't get me wrong, I'm on a commission basis, so when clients are on 4 figures before lunch, it means I'm on 3 figures before lunch, so I'm mega happy.

But when other marketers show stats like that, but say it's an ongoing result, I call BS. If you're looking for a paid ads marketer, get their results over time like 3 months to help you make a decision.

This account is a regular 6-7x ROAS, and yesterday and today were just s**t hot, and I'm not complaining one bit.

So a few months back I met these fellas. They run a business , and I ask them about it. I get this full on answer about ...
15/01/2026

So a few months back I met these fellas. They run a business , and I ask them about it. I get this full on answer about why BJJ is just so good.

The way they talked about it was so honest and inspiring and motivating, it got me intrigued.

Firstly, I knew I'd love to market their business through . When you get that much passion in business owners, they're a joy to work with, and working with these two lads in just this short time has been nothing but a pleasure, as I suspected it might be.

Secondly, I started to think about going to BJJ myself. 10 months after my third baby, mid 40s, never done it before.

Was I fit enough?

Did I even have the guts to walk into the session?

For my first session, I just said a quick bye to Dan and kids, no excuses, just get in the class and see how it goes.

I knew after my first session I loved it.

I couldn't grip anything for two days, I had bruises and pains in random places, but I felt so good after the session.

A totally unexpected benefit was this total clarity of thought I seem to get after. I feel like I know what needs to be done on stuff that's been stressing or niggling me.

I don't know if that's a thing, but it has happened after each session for me!

I needed a top to wear under my gi and I only wanted to wear as I'm really grateful to have met the lads, been motivated by their passion for the sport, and for the opportunity to be their marketer.

And I got my gi tonight and I feel proper ninja in it 😂 even if i have to talk myself through what I'm doing step by step!

Right now however, you'll find me on the couch with an ice pack, a belly full of lasagne (husband looks after me!) and a good cup of tea for the rest of the evening.

Address

Lancashire

Website

Alerts

Be the first to know and let us send you an email when Hannah Grey Marketing posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category