01/06/2026
✨ Brand Identity Design | Leisure Quality Assurance ✨
Leisure Quality Assurance approached me looking for a brand identity that would stand out from the crowd of traditional health and safety consultancy businesses.
The challenge was to create a professional and trustworthy brand while moving away from the corporate, generic feel often associated with the industry.
The final identity places people at the heart of the brand. The logo combines an eye symbol to represent observation, quality assurance and attention to detail, with visual elements inspired by leisure and aquatic environments. Together, these elements communicate LQA’s commitment to helping organisations create enjoyable experiences while ensuring safety remains the top priority.
The colour palette was carefully selected to reflect trust, wellbeing, communication and positive outcomes, resulting in a brand that feels approachable, professional and people-focused.
Deliverables included:
✓ Logo Design
✓ Brand Identity
✓ Colour Palette
✓ Brand Guidelines
✓ Brand Application Mockups
I’m currently taking on branding, logo design and graphic design projects for businesses looking to create a memorable and professional identity.
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