ADPR

29/05/2026

We’re loving the sunshine this week! With lots of beach trips and long outdoor hikes on the horizon, it’s also got us thinking about the upcoming trade shows – from key boat shows like Southampton Boat Show and Metstrade to the Outdoor Industry Association’s Outdoor Trade Show the National Motorhome and Caravan Show. 🚢

We are already planning for press events and product launches for the Autumn & Winter season, to help our clients make the most of their presence at shows.

Trade shows are a key investment in any marketing plan, which is why we created a handy guide on how to maximise your product launches at trade shows. 💥

Read the full blog post here: www.adpr.co.uk/blog/product-launches-events/how-to-maximise-your-product-launch-at-trade-events/

If you need help launching your next product, why not reach out to [email protected] for a confidential conversation. ✉️

28/05/2026

Thank you to Ryan Fowler at The Intermediary and Astor Media for sharing James Armstrong’s news as he celebrates his appointment as Amicus Law Solicitors youngest equity partner. 👏

The piece highlights James’ ten-year career path, from qualifying in 2016 to joining Amicus Law in 2020 to achieving partner status in 2026.

Congratulations to James from everyone at ADPR! 🎉

Read the full article here: https://theintermediary.co.uk/2026/05/amicus-law-appoints-james-armstrong-as-equity-partner/

27/05/2026

We’re really excited to announce that we’re working with British Marine again, supporting the press office for Southampton Boat Show 2026. 🎉

Everyone at ADPR is delighted to be part of the team for the second year running!

Over the coming weeks and months, we’ll be reaching out to our media contacts to share stories, updates and the most exciting debuts from this year’s show. 🌊🚢

If you're exhibiting and have a product to launch, an event to promote or an innovation to tell the world about, we want to hear from you. 📢

Send your news to us at [email protected] so we can help spread the word.

23/05/2026

Today is , a day dedicated to showcasing the people, brands and businesses that keep the industry moving. ⛵🌊

Boating is about far more than just vessels - it’s about community, innovation and shared experiences. An industry built on passion and one we’re proud to support every day. 🌟

In celebration of the day, we’re taking a moment to shout out and give thanks to our amazing clients across the marine sector who keep the industry moving, including Helly Hansen, British Marine, ASL, Maritrace, PMG, boatfolk and Premier Marinas. 🎉

Whether it’s launching new products, elevating brands or shaping industry conversations, it’s a privilege to support businesses making an impact across the marine world.

Here’s to the people behind the scenes and everyone who makes time on the water possible.

Happy World Boating Day. 🌍🚢

22/05/2026

We are looking forward to this one. Early bird tickets are on sale now for DS21: The AI Challenge 🎟️

Early bird tickets are on sale now for DS21: The AI Challenge 🚀

Think you can prompt your way out of a paper bag? For this event, bring your laptop, your favourite AI tool and take on our live creative AI challenge.

This event is no normal Digital Somerset event, at DS21: The AI Challenge you will use your AI skills to prompt your way out of live scenarios, as set by our very own AI prompt wizard Scotty Q.

If you don’t feel digitally competitive, but are still digitally curious, come along anyway. This is our most creative event yet. You can take part in the challenge or watch what others build, while picking up new tricks and enjoy a night filled with pizza, prizes and conversation. 🍕🍕

Whether you’re a total beginner or a seasoned prompt engineer, this one’s for you.

Join us on Tuesday 30 June, between 5.30pm – 8pm at Taunton Conference Centre, Wellington Road, Taunton TA1 5AX

🎟️ Use code EarlyBird20 at checkout for early bird pricing.

Book your spot here: https://www.eventbrite.com/e/ds21-the-ai-challenge-tickets-1989079992803?aff=oddtdtcreator

20/05/2026

This week, our blog is a celebration of the RNLI’s MayDay campaign. Every year, it celebrates the volunteers who dedicate their time to help save lives at sea during the month of May 💛🛟

As the strategic charity partner of our client, Helly Hansen, we’re proud to support and activate the amazing work of all volunteers and staff at the RNLI.

This year, we’ve been working closely with some of the heroes of the seas all over the UK. From remote towns in Scotland, to the coastline of Eastbourne in East Sussex and across to the capital city of London, there is a diverse and vibrant array of wonderful volunteers who save lives every single day and are proud to wear their “Yellows” – and we’ve been getting to know them in a series of interviews with the crew! 🌊

Check out the blog to find out more, here: https://www.adpr.co.uk/blog/maritime-pr/helly-hansen-and-the-rnli-proud-to-wear-my-yellows/

You can find out more about MayDay and how you can get involved, here: https://www.hellyhansen.com/journal/rnli-mayday-fundraising-partnership and www.rnli.org.

13/05/2026

This afternoon, Charlie and Chris have been in Bridgwater for a catch up with Jess and Oscar from Amicus Law Solicitors. 🌟

Thank you for your amazing hospitality. It was a pleasure to spend the afternoon planning and discussing campaign ideas.

We look forward to bringing the ideas to life over the next few months. 🌱

12/05/2026

Last week, friend of ADPR Nikki Vaux (aka The Boat Princess) launched the latest episode of her podcast, featuring our very own Managing Director, Kate O'Sullivan.

Thanks to Bentley Motors, the episode was recorded in a rather unforgettable setting - the back of a Bentley Flying Spur at last year’s Southampton Boat Show. While the pair enjoyed a moment of quiet luxury amid the buzz of SIBS, they discussed Kate’s career journey and life at ADPR HQ.

Kate shares her career path from employee to business owner, what it takes to build and lead a specialist marine communications agency, and offers her thoughts on leadership and growth within the boating industry.

A brilliant conversation with plenty of insight into both Kate’s story and the wider marine marketing landscape.

Listen to the full episode here: https://open.spotify.com/show/34gKTPzF1aJQsppoavGyRH

05/05/2026

Thank you to International Boat Industry for sharing the story announcing the acquisition of the Dart Marina Group by Premier Marinas.

The deal marks a significant milestone in the continued growth of Premier Marinas’ South Coast network, bringing together a well-established portfolio of marina, hospitality and ferry operations in Dartmouth.

Read the full article here: https://www.ibinews.com/news/uk-marina-operator-buys-dart-marina-group/54662.article

The acquisition includes Dart Marina, Dart Marina Hotel, and the Dartmouth Higher Ferry

01/05/2026

As meeting locations go, Ferne Animal Sanctuary is always a joy. 🌸🐰

Lovely to catch up with the team there and spend time with passionate people doing incredible work. Lots of exciting plans in the pipeline, watch this space!

Bring on another great year of working together 🌟