Jolly Spiffing Creative

31/03/2026

This one came from the heart 🫶

My first brand design project - and full transparency, it was for my own business: Little Grouse, a children's countrywear brand I founded back in 2018.

When the time came to expand into retail stockists, the brand needed an evolutionary refresh that felt credible in a new market without losing what made it feel like us.

The brief: retain the warmth and personality of the original brand, while bringing it up to a standard fit for wholesale buyers and retail shelves. Built on passion for rural life and British manufacturing, and designed to fill a real gap in the market for quality kids' country clothing.

Looking back, there's plenty I'd do differently (the kerning, for a start!) but I'm proud of what this brand stood for. The brandmark was just the beginning. I'll share more of the brand's development and collateral in future posts!!

25/03/2026

Not every project starts with a blank canvas!

James Donaldson Timber were expanding their composite range into cladding and fencing, and needed two new brandmarks to sit alongside their existing Perform Decking identity.

The font and iconic join detail that had already earned brand equity were the foundation to build from, so my job was to expand the family while keeping everything feeling cohesive, and making sure each mark could still hold its own.

'perform' remains teal throughout the suite for further consistency, with a different accent colour used for each product to set them apart. This allows room for further growth should additional products be included further down the line.

If you're in need of a new brand, rebranding, or an identity expansion, visit my website, or send a message for quotation!

20/03/2026

From creative brief to fully booked in a year! 👏

This time last year, Chelsea Sinclair - International FEI groom and founder of Sinclair Equine Services - approached me needing a brand identity that could hold its own in a notoriously crowded market and reflect the trust and expertise she'd already built in the region.

My process, as always, started on paper. After working through a number of handdrawn concepts, a clear direction started to take shape: a classic serif font to convey tradition and reliability, paired with a simple but distinctive 'S' icon.

Then came the detail that made it truly hers. Using a reference photo of Chelsea's own ROR show champion, Sport, I handdrew his distinctive profile and incorporated it into an 'S' mark - turning something deeply personal into the heart of the brand.

From my initial sketches to palette choices and on to the final logo, every decision was made with her positioning in mind: premium, trusted, and unmistakably Chelsea.

Almost a year on since her launch, she's fully booked and leading in Fife!

💬 "I felt at ease leaving Victoria to design my logo for my business, having no idea what I wanted - she hit the nail on the head, highly recommend!!" - Chelsea Sinclair

If you're ready to build a brand identity you're proud of, I'd love to hear from you. Find out more via my link in bio, or send me a message!

26/01/2026

January looked a little different this year, and both my clients and I are reaping the benefits 🫶

For the first time, I didn't set New Years resolutions, calculate business growth targets, or map out my year!

Instead, I've had a quiet start to 2026, still moving forward but focused entirely on supporting my clients (perhaps unsurprisingly, they need me most now!)

It's been incredible on the creativity front with a sizable product launch collateral project completed, a retail sample box signed-off and sent to print, and a long-term client's brand stationery set refreshed, all while supporting and managing my retainer brands.

I've also spent more time outside, had at least one adventure (big or small) every week, and I've not felt the 'January blues' and crushing anxieties I have so often before!

My time for growth will be in March, once the daylight hours start stretching out we see a little more of that sunshine ☀️

Have you thought about readjusting your new year kick-off to better align with you/your clients?

18/06/2025

Looking forward to supporting the Perform Panel team at the InstallerSHOW next week!

If you're there, be sure to swing by to say hello 👋

Perform Panel is heading to Installer 2025 📢

We’re really looking forward to exhibiting at Installer Show for the first time, and even more excited to be launching our BRAND NEW Woodgrain and Tile Effect wall panel ranges!

Designed to offer a stylish, practical alternative to traditional tiling, our latest products help make bathroom installations faster, easier and more efficient - without compromising on finish.

We look forward to welcoming you on stand for a closer look!

Installer Show 2025
📍Stand 4E24
24-26 June, NEC Birmingham

06/06/2025

Today I had the absolute pleasure of joining for Fresh Tracks - outdoor business networking with a wellness twist!

First up, I met the loveliest bunch of ladies in the stunning Lindores Barley House before a hike around the cross country fields (can not wait to return once Roly's under saddle!) chatting all things work, wellbeing, and naturally, horses!

We then had a scrumptious brunch and a fantastic session with Eilidh Robertson (so good to finally meet you IRL!) Move your feet, upside down, side swipe, no 0.5 - got it 🙌

And to finish, the lovely Alex of Jack Blooms gifted each of us these gorrrrrrgeous peonies!!

Such a lovely end to an otherwise pretty rough week of sickness, travel, and deadlines. Thank you Alice, Eilidh, Anna, Alex, and everyone I met this morning, for a really fun, warm and welcoming experience! 🫶

29/05/2025

I only work with brands that are making this world a better place... but why?

Well, anyone that knows me knows that I live for adventures (big and small), believe in constant self development, want to leave the world better than I found it, and love helping others succeed.

And to create work I'm truly proud of, I need to collaborate with businesses that share these values!

So what gets me fired up?

🌱 Sustainable businesses reducing their environmental impact, and supporting their customers to do the same

🏔️ Adventure brands connecting people with the great outdoors

🫶 Service providers and professionals genuinely striving to improve our everyday lives

🐕 🐎 Pet care/feed businesses investing in and promoting improved welfare for our four-legged best friends

These brands don't just need attractive materials, they need design that authentically communicates their mission and builds genuine trust with conscious consumers.

When your brand is genuinely trying to make a difference, your collateral should reflect that same depth and authenticity.

What purpose driven brands inspire YOU most?

07/05/2025

What are you doing to add some joy into today?

Yesterday, we stole away to the beach for 30mins after school pick up and we were lucky enough to spot a pod of seals basking on the rocks. What an absolute joy to see those blubbery little sea pups!

Today, it looks like baking a cinnamon swirl with oodles of icing as a cheeky treat once I’ve wrapped up a new product label design!

It doesn't need to be anything huge. Just find something that lights you up inside every day, and make it a non-negotiable. 𝗝𝗼𝘆 𝗶𝘀𝗻’𝘁 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘁𝗼 𝗲𝗮𝗿𝗻, 𝗶𝘁’𝘀 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘁𝗼 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘀𝗲.

It’s often those joyful little moments that refill my creative tank. When I make time to breathe, play, and reset, I show up to my design work with fresh energy and sharper ideas.

So dance in the kitchen.

Take a brisk walk.

Or stick your nose in a good book for 10 minutes.

Make space to enjoy life! We’re here for a good time, not a long time, after all... 🫶

Ok, back to those labels so I can snaffle that swirl! 😍

01/05/2025

Month one of Jolly Spiffing, DONE! 🎩
(Formerly VFPR, in case you missed the glow up…)

Rebranding felt like a risk.

What if people didn’t get it?
What if I lost clients in the shift?
What if it was a bit… too much?

𝘜𝘵𝘵𝘦𝘳 𝘵𝘰𝘴𝘩! Hindsight is a marvellous thing - just a shame that it rocks up around three weeks too late.

I’ve since discovered that…

𝗔 𝗻𝗲𝘄 𝗻𝗮𝗺𝗲 𝗰𝗵𝗮𝗻𝗴𝗲𝘀 𝘆𝗼𝘂𝗿 𝗺𝗶𝗻𝗱𝘀𝗲𝘁. Jolly Spiffing isn’t just a shiny new outfit. It’s made me bolder, sassier, and clearer about what I do – and who I want to do it for.

𝗬𝗼𝘂𝗿 𝘁𝗼𝗻𝗲 𝗼𝗳 𝘃𝗼𝗶𝗰𝗲 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗳𝗶𝗹𝘁𝗲𝗿. It’s a compass. Not everyone will join you on your journey forwards, and that’s just fine. Once you commit to it, decision making becomes so much easier. I’ve grown rather fond of a well-placed 𝘯𝘰, 𝘵𝘩𝘢𝘯𝘬 𝘺𝘰𝘶!

𝗣𝗲𝗼𝗽𝗹𝗲 𝗱𝗼 𝗻𝗼𝘁𝗶𝗰𝗲. I’ve had more conversations, compliments, and “I totally get what you do now” moments in the last few weeks than I ever did with VFPR. That says something.

𝗗𝗼𝗻’𝘁 𝘄𝗮𝗶𝘁 𝘁𝗼 𝗳𝗲𝗲𝗹 ‘𝗿𝗲𝗮𝗱𝘆’. This rebrand wasn’t perfect when I launched it. But it was right. And that’s what matters.

So if you’re sitting on a brand shift or thinking of showing up more as 𝘺𝘰𝘶, drop me a DM and tell me all about it!!

29/04/2025

Looking for a designer who knows marketing inside out? 👀

Someone recently asked why I moved from marketing to design…

But the truth is, design has always been an integral part of my career.

Here’s a little glimpse:

🥔 Sales & marketing collateral and packaging rebrands for Golden Wonder, Mr Porky, and REAL crisps

👗 Retail window graphics & POS for Wilkies

🛍 Event collateral for JLL at Kingdom Retail Centre

🧥 Digital assets, ads, a full rebrand, event stand design, and sales and marketing collateral for Little Grouse Children's Countrywear - as well as designing the gorgeous little clothes themselves!

🌳 Full range of digital, print, and large format design for Donaldson Group brands like MGM Timber, Perform Panel, and Plane & Simple — signage, brochures, social media, POS, and more

👩‍🎨 And since setting up on my own in August 2023, I’ve supported clients with everything listed above, plus retail and trade packaging, magazines, 3D product renders, and detailed product line drawings.

In short, this isn’t new territory for me.
With 14 years in marketing and brand management, I bring real world perspective and expertise to your projects.

Have a project in mind? Grab a cuppa and lets have a chat! ☕️

25/04/2025

Want 5 tips to get the most value out of your next collateral design project?

Every business works a little differently.

Some have one person signing off creative, others have layers of approvals to wade through, and I get it.

I’ve been on both sides, from solo ecommerce founder to wrangling big brands in corporate.

We can’t always change how things work, but we can make sure you and I are working smarter together...

1) Make your collateral fit for (multi)purpose. For example, your trade show flyer might only need a small tweak to become a valuable sales tool too. Always ask, can this asset do more than one job? Most of the time, the answer is yes. One design, multiple uses, smarter spend!

2) Get crystal clear on your brief. What’s the goal? Who’s it for? What’s the message? Where’s it going? Print, digital, or both? Jot it all down. If you need a template, ping me a message!

3) Prepare and share your toolkit BEFORE we get started. Logos, guidelines, approved copy, imagery. Share everything you’ve got before we get started. The more you give me upfront, the smoother the project will flow.

4) Be open and timely with your feedback. If something’s not quite right, say so. If it’s bang on, say that too! Clear, honest feedback - the good, the bad, and the “hmm, not sure” - keeps the project moving and gets us to the finish line faster.

5) Treat your designer like a strategic partner. Any designer worth their salt is your brand custodian too, helping to protect and strengthen how your brand shows up. Put the effort in to build the relationship, share the bigger picture, and trust our expertise.

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Have a project coming up? Send me a DM, I'm all ears!

Who am I? 🤪
A chaotic adventurer. Never one to skip a side quest, in real life or BG3. Truck gang gal. Sto imparando a parlare italiano 🤌