24/02/2021
Did you hear about that changes to "Page Likes"?! 🤸♀️
(cue video clip of Brenda from Bristol "You're Joking? Not another one!")
Yes, more changes are afoot and this one will be useful for anyone who manages a page. 🔎
Soon, Page Likes will be a thing of the past and we will instead have solely "Facebook Followers"!
It's been a bit confusing lately with people being able to 'Like' your page, but unfollow any of your content and vice versa, so Facebook is going to simplify the process.
❓Now, what do you need to know about this change?
The 'New Pages Experience' will be rolling out across Facebook in the next few months.
👉 It will be optional for you to switch to it, and you can switch back if you change your mind.
👉 If someone 'Likes' and 'Follows' your page at the moment, they will continue to 'Follow' your page if you switch.
👉 If someone 'Like's but does NOT 'Follow' your page, they won't be included in your page followers if you switch.
👉If someone doesn't 'Like' you but 'Follows' you, they will remain a follower
👉If someone new 'Follows' you in the New Pages Experience', but you decide to switch back to Classic - you will continue to have that person as a follow on your Classic Page.
❓ So should you switch or not?
Organic reach is definitely a difficult task on pages, and very few of your actual followers see most of your posts anyway, so by moving to just followers is a sign of moving to a more engaged audience, which can only be a good thing.
NOTE: If you DO move to the 'New Pages Experience', it means that some people that will have followed you in the past may not realise they aren't following you, so in order to make the most of this change it has been advised to run a boosted post (sponsored message) to your page followers telling them of the update and asking them to Follow your page.
If you have any questions, ask them below!