Sophie Copy Company

14/08/2026

Greeting to everyone today! Hope you’re all having a great Friday folks. Remember to smile!!! 😃

05/08/2026

Day 6 post chemo 1 - check in time! Hey girlies! Hope you’re all ok?? ###

I promise I’ll get round to doing a vlog soon. Today is the first full day I’m off any kind of medications and I can really feel it - the nausea is hard to settle, but so far I’m keeping it at bay with peppermint tea and rice crackers.

Planning for a nice walk this afternoon with my gorgeous boys but I now see how the cycles might be, the tiredness hits when the immune system dips, which I’m coming into right about now I think.

Hair wise! I am being ultra careful as guidelines says when you cold cap, no harsh brushing, no heat treatments, twice a day growth serum, silk pillowcases, hence the wild surfy look I’m rocking right now 😂 I wouldn’t choose any of this, but I’m hitting it the best I can regardless.

Mood wise! Just utterly delighted to be alive!!!!!! ❤️👌🏻💪🏼💖🎉

Thank you to everyone for all your kind messages and encouragement, it means the world to me truly ###

10/06/2026

Two simple tips! And a whole lotta love ❤️

Are these tips helping you?
Let me know in the comments ⬇️

09/06/2026

Hi friends!

I get asked this question quite a lot, by different people, mostly in my close circle but that’s beside the point.

The question is: “How do I know what to market about my business?”

It’s a really big question and there’s not one simple answer, but I try my best to answer it here.

Hope this helps! Feel free to ask me anything!

24/04/2026

📢 A message for my entrepreneurs and solopreneur friends out there!

Yep, this hits hard, but it’s the BEST advice I can give you in the currents times we live in.

And I’m not gonna lie.

It’s not easy and never has been easy to build a business, but it’s even harder now because of AI and all the other automated technologies - because you have two schools of people, which are:

1. The ones who use AI 100% of the time and literally churn out content left, right, centre, attacking the “volume” metrics (which is, sadly, currently winning in the algorithm stakes.)

2. The people who maintain their humanity and consider the needs of their customers first (basically what us marketeers were taught in our studies and which still matters hugely today - even more so than before if you ask me.)

And let me clear. No matter where the digital landscape goes - the winners out of this are the ones who consistently put their audience first (not the bots!)

I can categorically say this without any doubt in my heart folks - this is the bread and butter of business, and without it, no amount of automation will work.

Let me know if this makes sense?

How is everyone doing out there there? Everyone OK?

I’ll message those of you privately who I’ve not caught up with in a while, it’s been too long 😭

Love you all! X

09/04/2026

I know what it feels like to hide.

To smile and nod when you don't understand something.
To be too scared to ask because you don't want to look stupid.
To leave a conversation more confused than when you started.

I've seen it from both sides: As someone working in healthcare for 15 years (true millenial y'all) before getting into marketing, I've seen patients pretend they understand something, but the look on their faces shared a different story.

Here's what I know for certain: Authenticity creates connection. Performance destroys it.

When brands hide behind 'jargon' or complex language, they're performing.

Trying to look credible. Sound good. Seem professional to match up to the competition.

But real people don't connect with performance.
They connect with honesty, authenticity, with brands that talk like humans.

That's why connection matters so much to me.
Because I've been on the receiving end of marketing that made me feel stupid.

I promised myself: I'd never write words that makes someone feel that way.

And that's why every word I write, I ask: "Would this make someone feel understood? Or make them feel small?"

Connection isn't a marketing tactic friends, believe me.
It's respect - pure and simple.

Making marketing feel human again.

08/04/2026

Here's a test for your marketing copy 👀

Read it out loud. That's it! If you wouldn't say it to your collegue or friend over coffee, don't put it on your website.

"We leverage cutting-edge AI to optimise workflows" ❌
"Our software uses AI to save you time" ✅

Marketing isn't about sounding 'cool' or clever, it's about being understood. But if you're sharp, you can do both ;) ;)

Sophie Copy Company: Making marketing feel human again.

02/04/2026

Your audience doesn't want to be "targeted."
They want to be understood and validated.

That's the difference human-centric marketing makes; I wrote about how to do it well in the article below.

Human-centric marketing puts real people first. Learn how to build genuine connections, improve customer experience, and create marketing that feels (aka is) human.

31/03/2026

Marketing should never feel manipulative.

Here’s my now not-so-secret 5-part 'human-tone' checklist to tick off before you hit publish:

1) Truth: Is what you're saying real, truthful, and in tune with the needs of your client/customer?

2) Clarity: Would a stranger understand what you do in 3 seconds?

3) Empathy: Does this speak to what your client is feeling, not just what you sell?

4) Invitation: Are you starting a conversation?

5) Consistency: Could you repeat this style weekly without burning out?

Human-first doesn’t mean soft or passive or boring. Far from it!
It means sustainable.
And trust-building.
And nicer to buy from.

Ask me anything if you get stuck!

30/03/2026

Been thinking a lot lately about marketing (probs cos' its my job and cos I'm on holiday 😅 )

But don't you think a lot of it has just started to feel cold? 🥶 (Marketing I mean, not the holiday 🤭 )

Words like:

"Leverage cutting-edge solutions."
"Industry-leading platform."
"Innovative ecosystem."
"Best-in-class"
"World-class"
"Award-winning"
"Revolutionary"
"Game-changing"

Seriously, when was the last time you heard someone talk like that in real life?

No, you didn’t, I know. Because real people don’t say those things.

Yet the second people sit down to write words, they forget how to sound human.

Human-ness swaps into cleverness or "good sounding-ness"
Simple words become 'impressive copy' (give me strength)

Yet here’s your problem: Your customers don’t need to be impressed by your vocab.

They need to understand:

What do YOU do?
Why SHOULD they care?

That - is - it - in - a - nutshell.
That’s the whole game.
No more to it!

I mean, I can categorically say without an inch of doubt in my veins that YOU are overcomplicating your marketing, massively.

Re-read that previous paragraph, go for a walk, and mull it over. That's all there is to it y'all!

Sound human.
The end.

(But if you can't - follow me, 'cos you'll learn a nugget or two about writing for humans!)