28/03/2024
A lot of thought goes into the creation of new course titles. Here are a few tips to consider when deciding on a final name:
• Keep it Brief – Higher Education has an abundance of acronyms. They’re helpful to remember long-winded phrases, but let’s be honest, we have enough of them to keep track of. If you need an acronym just to fit the course title in a creative asset, it’s likely too long. Practically speaking, the longer the course title, the more difficult it will be for users to find organically.
• Easy to Understand – Academics can lead themselves down rabbit holes when discussing topics in their field of expertise. If the title requires someone to have already taken the course to understand it, it’s not likely to pull in the desired audience. Choose a title that will resonate with your applicants.
• Market Diversification – While you want prospective students to understand the course, you also need to consider the volume of competition online. A search for “psychology courses” turns up millions of results, costing far more to win in an online paid media auction. Think of ways to distinguish your course from similar titles to avoid competition.
• Existing Search Volume – Check how frequently your suggested titles have been Googled. If students haven’t already searched for similar titles, why would they suddenly start with the launch of your course. Paid promotions are one way to get noticed, but don’t make SEO work harder than needed with obscure titles.
