Stacey Calder

Stacey Calder Hey there! I help people get visible online, in print and through events such as networking, business awards and masterclasses. Need help?

Building communities & Supporting business owners, decision makers and charities with their marketing assets. 6 years ago I was a mum at home with a 2 year old and 9 month old. I didn't want to go back to work after my maternity leave as even though it was a brilliant job and I'd worked my way up the career ladder it was a long hours and a very long commute. I was looking to work flexibly around m

y children without the costs of childcare. I soon realised that part time jobs were not the answer- they were not going to provide me with the income I wanted, the career I wanted or the time with my children. I set up my own business in 2009 after meeting a business mentor at a networking event. It nearly didn't happen- I had lost a lot of my confidence after having children and had never networked before but luckily my friend dragged me along and I've been helping mums, dads and small businesses ever since. I have 2 businesses- 1 within the network marketing industry and I also co-own a networking company. I love helping people to learn new skills, secure their future, improve their confidence, develop themselves and live the life that they want to lead.

Mondays BSN Pro meeting descended into absolute chaos.It started ‘innocently enough’ with a presentation about LinkedIn ...
02/06/2026

Mondays BSN Pro meeting descended into absolute chaos.

It started ‘innocently enough’ with a presentation about LinkedIn Job titles.

Then somebody mentioned the phrase “Professional Dot Connector.”

And that was it.

The room was gone. 😆

Because we’ve all met them, haven’t we?

Not a specific person.

A type of person.

The minute somebody introduces themselves as:

🏗️ Strategic Growth Architect⚙️ Business Growth Engineer🚀 Transformation Specialist🎯 Opportunity Creator🌍 Ecosystem Builder🔗 Professional Dot Connector

Half the room is immediately thinking:

“Mate... are you an accountant or not?”

The Professional Dot Connector one particularly tickled us.

Because when you strip away all the fancy words, it basically means:

“I know some people.”

Now before anyone gets upset, this isn’t about taking the mick out of people.

Well... maybe a little bit. 😆

But underneath all the laughter was actually a really important business lesson.

The clearer you are, the easier it is for people to remember you.

The easier it is for people to refer you.

The easier it is for people to buy from you.

Nobody leaves a networking event saying:

“I really need an International Visibility Evangelist.”

But they absolutely leave saying:

“I met someone who helps good people get noticed.”

Or:

“I met someone who helps people move house.”

Or:

“I met someone who stops businesses overpaying tax.”

Simple works.

The irony is that the most successful people I’ve met are often the ones who use the fewest fancy words.

No architecture.

No engineering.

No ninja training.

No thought leadership academy.

Just a clear explanation of who they help and what they do.

And that’s probably why BSN Pro works.

A room full of business owners who leave their egos at the door, laugh at themselves, support each other, and can explain what they do without needing a dictionary.

So if you’re a real business owner, doing real business, and your LinkedIn headline doesn’t contain the words ninja, guru, architect, evangelist, disruptor or visionary...

Drop me a message.

You’d probably fit right in. ☕

This morning’s BSN Pro meeting went slightly off-piste… 😆It all started with Matt Richardson’s 10-minute presentation on...
01/06/2026

This morning’s BSN Pro meeting went slightly off-piste… 😆

It all started with Matt Richardson’s 10-minute presentation on LinkedIn Job titles.

You know the type of LinkedIn profiles I’m talking about…

🚩 Global Thought Leader
🚩 Visionary Entrepreneur
🚩 Business Growth Ninja
🚩 Disruptive Change Catalyst
🚩 International Visibility Evangelist

The sort of titles that make you simultaneously laugh, cringe and wonder what the person actually does.

Before long, the room was creating alternative job titles for each other.

Matt became:

🏆 The Man Responsible for Half the Pens in Your Kitchen Drawer

And I somehow ended up as:

🏆 Helping Good People Get Noticed Since Before LinkedIn Was Full of Di*****ds

Neither will be appearing on our business cards any time soon!

But underneath all the laughter was a really important point.

When someone hears about you, meets you at an event, receives a referral, or checks out your profile online, they’re trying to answer one simple question:

What do you actually do, and can you help me?

Not how many buzzwords you know.
Not how impressive your title sounds.
Not whether you’re a ninja, guru, evangelist or visionary.

Just…

Who are you?
What do you do?
Who do you help?
Why should I care?

The best introductions, profiles and conversations are usually the simplest ones.

Because clarity beats clever every single time.

So now I’m curious…

What’s the most ridiculous LinkedIn job title you’ve ever seen?

Or if we’re being completely honest, what should your REAL job title be? 😆👇

Yours,
Stacey
Professional Dot Connector, Visibility Cheerleader & Occasional LinkedIn Menace 😆😘

Ps- if you want an invite to our dead professional networking group with a culture over rules and no wan*y job titles let me know.

“Visibility is just a buzzword.”Is it though?Last week I started working with a new client.Five days later we checked th...
30/05/2026

“Visibility is just a buzzword.”

Is it though?

Last week I started working with a new client.

Five days later we checked the insights.

📈 64,000 views
📈 Engagement up 1,617%
📈 4,963 engagements
📈 Followers up 4,600%
📈 47 new followers

Now before anyone says it…

No, this isn’t a post about going viral.

It’s a post about being seen.

Because here’s the thing.

My client already had the expertise.
She already had the knowledge.
She already had the experience.

What she didn’t have was a desire to be on another platform.

So many business owners are sitting on years of experience, incredible stories and valuable insights…

Yet they’re hiding behind generic content, inconsistent posting, or overthinking every word before they hit publish.

Visibility isn’t about shouting the loudest.

It’s about showing up consistently enough that the right people can find you.

People can’t buy from you if they don’t know you exist.
They can’t refer you if they don’t understand what you do.
And they certainly can’t champion you if they’ve never seen you.

The biggest change we made wasn’t posting more.

It was posting better.

More personality.
More connection.
More human.

The numbers are lovely.

But the real win?

More people are now seeing the value she brings.
And that’s what visibility is really about.

What’s one thing you’ve done recently that’s increased your visibility?

This photo says:✨ polished✨ organised✨ professional✨ “I’ve got it all together”The reality today?I’m working in a summer...
26/05/2026

This photo says:
✨ polished
✨ organised
✨ professional
✨ “I’ve got it all together”

The reality today?

I’m working in a summer dress with the back door wide open during a heatwave, trying to keep a needy Frenchie cool, juggling half term chaos, client work, awards planning and approximately 73 snack requests 😆☀️

My make-up isn’t on.
My hair definitely isn’t curled.
And I’ve somehow managed to sunburn my b***s.

BUT…

I also woke up this morning to see a new client’s first post hit:
💥 249 reactions
💥 85 comments

And honestly? That felt pretty amazing.

Because behind every “professional” business owner online is usually just a human being trying to make things work amongst real life.

That’s why I care so much about visibility that feels HUMAN.

Not perfect.
Not corporate.
Not performative.

Just real connection, conversation and strategy that actually gets people engaging.

And today reminded me of something important:

You do not have to look polished at all times to be good at what you do.

Sometimes the magic happens:
☀️ in the chaos
☀️ between snack requests
☀️ during school holidays
☀️ while the dog snores beside you
☀️ with a laptop balanced somewhere inappropriate and an iced coffee melting nearby

And honestly?

I think more business owners need to hear this 💕

While most of what I do is fuelled by coffee and dreams today is different! It’s filled with something much more persona...
22/05/2026

While most of what I do is fuelled by coffee and dreams today is different!

It’s filled with something much more personal. Love, respect, 12 years of fight and emotions, sleepless nights and did I mention a rollercoaster of emotions?

Today I’m off to help Kinship at their kinship and fostering conference in Rugby. Why? Because as someone that’s had an SGO for 2 children for the last 12 years with little support or understanding from services, MPs, government or anyone else the Kinship Charity supports others in our situation. Today will be full of information, support and signposting and I’m pleased to lead their coffee mornings in Leamington. So when they asked for my help on their information stand of course I said yes.

Looking forward to meeting other kinship carers on their journeys today.

What are you up to today? Normal working day or something different?

21/05/2026

POV: You’ve nailed the ‘side-eye’

That look that says it all…

We all know that one person who’s got this nailed- is it you? Partner? Child?

For reference this was a giraffe at Cotswolds wildlife park 😂😂

20/05/2026

What’s the coffee cup giving you today? ☕️

Is it:
✨ caffeine?
✨ five minutes of silence?
✨ comfort?
✨ calm in the middle of panic?
✨ motivation?
✨ routine?
✨ an excuse to hide in the kitchen for two minutes?
✨ the emotional support beverage getting you through the school run, inbox and endless notifications? 😆

This morning mine is giving me:
“Pause for a second and breathe before the next thing.”

Because behind every business owner, parent, leader or entrepreneur is usually someone juggling far more than people realise.

Deadlines.
Teenagers.
Client calls.
Life admin.
Big dreams.
Bigger worries.
And a brain that rarely switches off.

Yet somehow… we keep showing up.

One thing I’ve learned over the years is that success isn’t always built in huge dramatic moments.

Sometimes it’s built in:
☕️ quiet coffee-fuelled decisions
☕️ conversations in DMs
☕️ networking chats
☕️ the courage to send the message
☕️ the choice to keep showing up when life feels messy

So today I’m curious…

What’s your coffee cup giving YOU today? 👇 tell me in the comments.

This morning’s coffee is carrying more than caffeine 😅☕️It’s carrying the emotional whiplash of parenting teenagers, nav...
20/05/2026

This morning’s coffee is carrying more than caffeine 😅☕️

It’s carrying the emotional whiplash of parenting teenagers, navigating business growth, trying to remember passwords for 17 different platforms, worrying about people you love, and simultaneously feeling incredibly grateful for the work you get to do.

And honestly?
That’s real life when you’re building a business around family, not instead of it.

One thing I’ve learned recently is this:

You cannot control everything.
You cannot carry everyone.
And sometimes the healthiest thing you can do is let go of trying to hold the entire world together by yourself.

But equally…
You don’t have to build your business alone either.

So many opportunities in my life have come from:
✨ networking
✨ relationships
✨ referrals
✨ visibility
✨ community
✨ awards
✨ conversations
✨ people recommending my name in rooms I’m not even in

Yesterday was the perfect example of that.

A comment in a community led to a conversation.
That conversation led to an introduction.
That introduction led to a potential new client relationship.

That’s how visibility works.

Not always through viral content.
But through trust.
Connection.
Consistency.
And showing up in spaces where people get to know the human behind the business.

And maybe that’s why I love networking so much.

Because sometimes, in seasons where life feels emotionally loud, community reminds you that you’re not doing any of it alone 💖

This morning has involved VPNs, two-factor authentication codes, forgotten passwords, teenage moods, parenting challenge...
19/05/2026

This morning has involved VPNs, two-factor authentication codes, forgotten passwords, teenage moods, parenting challenges, client onboarding, coffee reheating approximately 47 times… and a dog snoring beside me in the office 😆

And honestly?

I wouldn’t change it.

Because underneath the chaos is something I’m incredibly grateful for:

I’m building a business around connection, visibility, community and people.

Today reminded me how important it is not to do business alone.

So many of the opportunities, clients, collaborations and conversations in my life have happened because of:
✨ networks
✨ communities
✨ recommendations
✨ awards
✨ referrals
✨ relationships built over years
✨ people championing each other

Not because of some perfect funnel or polished strategy.

Sometimes the person opening the next door for you is:
• someone you met networking years ago
• somebody who quietly watches your content
• a fellow business owner recommending your name in a conversation
• someone you supported long before they needed your services
• a community connection who simply says:
“You need to speak to Stacey.”

That’s why visibility matters.

Not for vanity.
Not for ego.

But because people can’t recommend, refer, support or champion someone they never see.

And equally…
Business feels a whole lot lighter when you have people around you who genuinely want to see you win.

So today, amongst the logins, life admin, strategy calls and teenage chaos, I’m feeling very grateful for the communities, connections and people who continue to open doors, make introductions and remind me that none of us are meant to build businesses completely alone 💖

Today has been one of those beautifully chaotic business days that reminded me exactly why networking and visibility mat...
18/05/2026

Today has been one of those beautifully chaotic business days that reminded me exactly why networking and visibility matter so much 💖

Not the polished “look at me” kind. The real kind. The human kind.

The kind where you’re brainstorming business strategy with coloured pens, giant sketch pads, coffee the size of your head and a chocolate muffin keeping morale high… while also trying to parent, answer messages, remember what day it is and stop your children from causing emotional damage before bedtime 😆

Because let’s be honest…Being professional doesn’t suddenly make us less human.

But today also reminded me how powerful visibility and relationships can be when you consistently show up.

This morning I commented in a community. That led to a DM conversation. That conversation led to someone introducing me to their client. And now… we’re talking strategy, visibility and opportunities.

That’s networking.

That’s why visibility matters.

Because your ideal client might never see your content. They might not even be on the same platform as you.

But someone in your network might be the bridge. The connection. The recommendation. The person saying: “You need to speak to Stacey.”

And that only happens when you show up consistently in conversations, communities and relationships - not just your own audience.

One of my favourite moments today was sitting with Anne for a visibility and social media strategy session, mapping ideas out onto paper, pulling thoughts out of her head and turning them into clarity.

The funny thing?We’ve been connected and in each other’s circles for YEARS.

And today was simply the right time.

A reminder that networking isn’t always about instant results. Sometimes it’s about building genuine relationships long before the opportunity arrives.

And honestly?
Today filled my cup in more ways than one ☕✨

Address

Leamington Spa
CV312BZ

Opening Hours

Monday 9am - 3pm
Tuesday 9am - 3pm
Wednesday 9am - 3pm
Thursday 9am - 3pm
Friday 9am - 3pm

Telephone

+447810820731

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