Vital Marketing Limited

Vital Marketing Limited Smart, commercial, crafted communications for global businesses and local ones too.

Consultancy

Contextual research, insight, planning, strategy, customer journeys, counsel, crisis management, event management

Disciplines

Experiential, social media, branding, retail design, online, advertising, direct marketing, footage and content creation, internal communications, staff engagement, PR, print and production


Crafts

Design, art direction, copywriting, typography, photograph

y, illustration, filming, artwork, digital development, animation guideline creation, press relations, community management

22/12/2023

Merry Christmas and a Happy New Year for 2024!

From all of us at Vital.

Congratulations to Vital sponsored Dave Ryding - Skier Great to see you back where you belong!
22/01/2023

Congratulations to Vital sponsored Dave Ryding - Skier Great to see you back where you belong!

16/12/2022

Wishing everyone a Merry Christmas and Happy New Year for 2023!

From all of us at Vital.

We helped launch the first Rapid EV Charger hub at the Paisley Pear in Brackley.Marston’s has the biggest hospitality ne...
14/12/2022

We helped launch the first Rapid EV Charger hub at the Paisley Pear in Brackley.

Marston’s has the biggest hospitality network of rapid EV Chargers on site at over 100 pubs across the country.

This latest development has 8 bays and was the cause of much interest from the specialist environmental and technology media to regional press and radio.

We were asked to produce a short video for Decathlon’s Festival Tents campaign and boy did it hit the sweet spot.The ad ...
12/12/2022

We were asked to produce a short video for Decathlon’s Festival Tents campaign and boy did it hit the sweet spot.

The ad featuring two music festival goers putting up their tents is one of YouTube’s most impactful campaigns of 2022 and has been nominated for an award for its impact.

https://youtu.be/LujmrPIFaIs

Vital were happy to be supporting Marston’s Venture team at a House of Commons event earlier this year.The Parliamentary...
09/12/2022

Vital were happy to be supporting Marston’s Venture team at a House of Commons event earlier this year.

The Parliamentary reception was for Tenanted & Leased pub companies and was organised by the British Beer & Pub Association (BBPA) to meet MPs and discuss the business of running pubs in partnership models.

At the event were Pub of the Year Winners from the Railway Inn (Rising Star award) and the overall POTY winner from the Gun Inn along with members of the Marston’s teams.

It’s been great to get back to championing pubs this year.This year we have helped Marston’s re-open new look pubs from ...
07/12/2022

It’s been great to get back to championing pubs this year.

This year we have helped Marston’s re-open new look pubs from Somerset to Yorkshire, taken a delegation of pub partners to the Houses of Parliament and navigated the Marston’s T&L Pub of the Year winners through their journey to the Great British Pub Awards.

Most importantly getting out and about around the country is just a constant reminder of how much communities love their pubs.

When Decathlon asked us to step in on their Spring-Summer campaign we said ‘Definitely’. Initially creating a National O...
05/12/2022

When Decathlon asked us to step in on their Spring-Summer campaign we said ‘Definitely’. Initially creating a National OOH campaign, the project quickly evolved to incorporate BVOD for Sky, ITV Hub and All 4.

With a tight deadline we had to rise to the challenge producing over 80 individual pieces of artwork for OOH (Print and Digital – static and animated), alongside creating the BVOD executions, organising film and photography shoots, (with all the usual location, permissions, health and safety and safeguarding), within a matter of weeks, did we manage and was the client happy? …deffo!

We helped Freedom Brewery launch its first ever crowdfunding campaign earlier this year which exceeded its target by ove...
02/12/2022

We helped Freedom Brewery launch its first ever crowdfunding campaign earlier this year which exceeded its target by over 20%.

As pioneers of British Craft the brands aims to be the largest independent brewer of craft lager in the UK. The campaign was to invest in production expansion and increase marketing activity.

Job done, now to get a some new drinkers from some exciting brand activation over the coming months.

When Decathlon said Hello to Liverpool with its new store we were onboard to add some localised creative to the announce...
30/11/2022

When Decathlon said Hello to Liverpool with its new store we were onboard to add some localised creative to the announcement.

Following the creative concepts we executed both Print and Digital OOH including an animation for the largest full-motion digital advertising screen in Europe located opposite Lime Street Station as part of the project which – we ‘aint got nothing but love for, Eight Seven days a week.

We helped Decathlon position one of its key pillars in its business, EDUV – Expertly Designed, Unbeatable Value by devel...
28/11/2022

We helped Decathlon position one of its key pillars in its business, EDUV – Expertly Designed, Unbeatable Value by developing a playbook to bring it to life across the business throughout all the sales channels and on POS as a key sales point.

As part of the project we were also asked to produce a templated animated intro and outro for the EDUV YouTube video series which can be seen on Decathlon’s channel: https://www.youtube.com/watch?v=SSCBlD6yf6c or on our Vimeo Channel.

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Leamington Spa

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