11/09/2026
We’re really proud to see the new IBMS Membership Journey campaign launching!
It was a pleasure to work with the Institute of Biomedical Science to bring the stories of three members at different stages of their careers to life.
We wanted the films to feel personal, engaging and a little unexpected, so creatively we had some fun breaking the fourth wall - asking our contributors to speak directly to camera, and in turn directly to the audience, partway through their stories, really inviting viewers in to share and understand their journeys.
Featuring Alex Wildsmith, Helen Markland and Zonya D Jeffrey, you can follow their membership journeys here 👇
https://www.ibms.org/become-a-member/membership-journey.html