CM Research

18/09/2023

Have you ever wondered why we can reach the veterinary audience others can't? We meet and recruit vets in person, like at the BEVA congress last week!

27/07/2023

More veterinarians in the UK and France are now considering leaving the profession. In fact, we see a 10% increase in French veterinarians having asked for a salary increase due to financial concerns. Whilst we don’t see a similar story in Spain or the USA, it does not mean it will stay this way. Whilst propensity to leave the profession is already high in Spain, longer working hours for US veterinarians may intensify existing pressures…

The wave 2 report of our Cost-of-living survey, which tracks the impact, and evolution, of the Cost-of-Living crisis on pet owners and veterinarians, is coming next week!

Get in touch at [email protected] to find out more or subscribe!

25/07/2023

The growing financial pressures on UK veterinarians may be driving them to leave the profession. Our latest Cost-of-living tracker found that 1 in 4 UK veterinarians have considered leaving the profession – a significant increase vs December last year. Likewise, more vets report they are struggling to keep up financially.

How has the crisis evolved? And what will the future hold for the profession? Find out in our latest report.

Our Cost-of-living survey tracks the impact, and evolution, of the Cost-of-Living crisis on pet owners and veterinarians. Please get in touch at [email protected] to find out more or subscribe!

20/06/2023

We are running wave 2 of our global Cost of Living tracker NOW. Each wave consists of data gathered from 2,800 pet owners & 650 veterinarians across 7 countries. The study tracks the impact and evolution of the Cost of Living crisis.

Please get in touch with us at [email protected] to find out more or subscribe!

30/05/2023

8% of UK pet owners aged under 25 have already given away a pet as they can no longer afford it – more so than other age cohorts. What other measures are pet owners taking? And how does this differ by generation?

We are running wave 2 of our global Cost of Living tracker NOW. The study tracks the impact and evolution of the Cost of Living crisis on pet owners and veterinarians. Please get in touch with us at [email protected] to find out more or subscribe!

Interested in finding out more about Gen Z pet owners? Read our latest article:

https://www.linkedin.com/pulse/adapt-connect-how-approach-gen-z-pet-owners-tanya-michelsen/

25/05/2023

The extent of the Cost of Living crisis is clear. But how has it impacted how pet owners care for their pets?

See our fact sheet for some answers.

Want to see how this evolves? We are running wave 2 of our global Cost of Living tracker NOW. The study tracks the impact, and evolution, of the Cost of Living crisis on pet owners and veterinarians.

Please get in touch with us at [email protected] to find out more or subscribe!

24/05/2023

What makes a good veterinarian? The answer differs across generations. Younger pet owners are least likely to find that ‘medical knowledge and skills’ is an important quality and most likely to question the advice they receive…read our latest article to find out how to win over this generation.

https://www.linkedin.com/pulse/adapt-connect-how-approach-gen-z-pet-owners-tanya-michelsen

19/05/2023

Our Cost of Living tracker shows that younger pet owners are suffering most from the financial crisis. 2 in 5 (41%) UK Gen Z pet owners have spoken to their vet about the cost of treatment - significantly more so than other generations. In fact, just under 1 in 3 (29%) UK Gen Z or Millennial pet owners worry that they can no longer afford their pets.

We are running wave 2 of our Cost of Living tracker NOW – please get in touch with [email protected] to subscribe!

Read our latest article to find out more about how to connect with Gen Z pet owners:

https://www.linkedin.com/pulse/adapt-connect-how-approach-gen-z-pet-owners-tanya-michelsen

11/05/2023

We recently asked our 6,000+ strong US veterinary panel, mainly recruited in person at all the big US congresses; VMX, WVC, AVMA, AAEP and more, if they conducted market research with anyone else. 90% said they don't do research for any other company.

If you need quality respondents, who are engaged and representative, contact us today to access veterinary opinions through Vetspanel, our proprietary veterinary panel.

02/03/2023

At last year's London Vet Show, Tanya was part of a panel talking about Gen Z and preventative health. If you missed it, there is a brilliant article on Veterinary-practice summarising some of the topics that were covered:

https://www.veterinary-practice.com/article/gen-z-client-preventative-healthcare

Watch this space as we'll be releasing the results of our independent pet owner study looking into the generational differences that exist in preventative health soon.

Cultivating practices that cater to generational motivators and trends is key to engaging Gen-Z pet owners with preventative healthcare

14/02/2023

The cost of living crisis has had a stark impact on veterinary care.

- Vets are offering cheaper alternatives for medication and nutrition.
- In the US and UK, in particular, cheaper surgical options and euthanasia for cost reasons are on the rise.
- Alternative therapies and pet food recommendations are declining – potentially threatening long-term pet health.

Join us for a deeper dive into these insights and more in our Cost of Living Impact webinar on Feb 28th:

https://us06web.zoom.us/webinar/register/5216757839808/WN_UcXuEmCyTnOOCMOsmX82jQ

26/01/2023

At last year’s LVS, Tanya gave a fantastic talk regarding preventative health and the Gen Z client and engaging a new generation of pet owners in disease prevention.

Due to popular demand, we've converted the talk into a 25min Webinar followed by a Q&A session that’s taking place on the 9th Feb at 15:00GMT. Register for it free here.

https://us06web.zoom.us/webinar/register/9616745720048/WN_Q7zEHZ7uT5iyobc7JBipSA

The talk will focus on understanding Gen Z as pet owners before identifying routes to engage with this generation about preventative health.

• Who are Gen Z, and what are they like as pet owners?
• Routes to engage Gen Z pet owners, and specifically in preventative health.

It will also unveil our latest UK research, ran purely to explore the generational differences that exist in pet ownership, what this means for the veterinary profession, and specifically preventative health.