04/09/2026
๐บ Reaching prospective students and their families through smarter TV advertising.
At CMe Media, weโre experts in education marketing. With over 12 years of CMe and experience working with more than 30 schools, colleges and education organisations, we understand how to reach prospective students and their families at key points in their decision-making journey.
For a recent education campaign, we used a combination of Sky AdSmart and ITV Pause Ads to deliver highly targeted TV advertising:
๐ฏ Households with children aged 12โ17
๐ Targeted within 15 miles of the college
๐บ Full 30-second video advertising through Sky AdSmart
๐ Reach and frequency planned around the available budget
๐ฑ Interactive QR codes to track scans and engagement
Sky AdSmart allows campaigns to be planned around the number of relevant households reached and how frequently they see the advert, with even more granular targeting available using postcode data.
Combined with ITV Pause Ads and measurable QR code engagement, itโs a great example of how education providers can combine the impact of TV with precise targeting and measurable results.
If youโre looking to increase awareness, drive applications or reach prospective students and their families, our team can plan the right media campaign around your audience, location and budget.
๐ฉ [email protected]
๐ cmemedia.com