What are the opening hours?

Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

Fondant Marketing

Home
United Kingdom
Leeds
Fondant Marketing

We combine years of creative marketing experience with a friendly and personal approach to offer an

27/05/2026

I made my mark today. And it made me happy!

One of the best things about my work is the variety - and the interesting people I get to meet.

Today, I met the legendary Burley Banksy as he was painting the first commission for my client, City of Maths.

Not only does his artwork look fantastic and perfectly match the colourful energy the maths programme is all about, he let me loose with a paintbrush!

Just a small pink dot (he's not daft), but it made my day 😀

Now, whenever I drive through Burley, I will be pointing it out to my kids and saying, smugly, "I did that". 😏

20/05/2026

Sometimes, you have to roll up your sleeves, buy a silly karaoke microphone as an engagement prop, stock up on free crisps to give out as bribes, and GET THAT CONTENT!

A fun day out of the office at Asda to chat with shoppers on National Numeracy Day for City of Maths 😁

12/05/2026

May is quickly turning into my personal masterclass in customer loyalty…

Hot on the heels of my last post about missed personalisation, along comes a very different experience - my first trip to Costco after signing up for membership.

If you know, you know 😉 …the legendary hot dog and soda combo!

Cheap. Cheerful. And famously unchanged in price for decades - in fact, it’s widely talked about as being a loss leader.

So, why are they sacrificing margin?

Because it keeps customers happy, it creates a sense of familiarity, and it gives you a small 'win' every time you visit.

Crucially, it keeps you coming back.

From a marketing and customer experience perspective, this is the opposite of what I spoke about in my last post. No empty gestures or surface-level 'personalisation' - instead, it’s a clear, intentional strategy:
👉 Deliver reliable value
👉 Build positive associations
👉 Earn loyalty over time

It’s not about the hot dog (althought they are good!!). It’s about how it makes customers feel about the brand.

And that’s the thread tying my recent experiences together… One showed how easy it is to miss opportunities to connect, the other shows how powerful it is when a business truly understands what keeps customers engaged.

And yes, for me, that's a bargain hot dog and fizzy pop!

Throwback photo from 2017 to show that I have always appreciated a hot dog 😂

06/05/2026

The local elections served up an important reminder to me this week about personalisation...

I received a letter from a local councillor. It was hand-addressed, which at first glance felt like a thoughtful touch. But… it was posted straight through my letterbox while I was clearly visible, sitting right by the window.

No knock. No attempt at a conversation. No human connection.

And then the detail that really undermined it - the address on the envelope said Woodlesford. I live in Oulton.

True personalisation isn’t just about adding a handwritten font or dropping in a name.

It’s about relevance.

Awareness.

Effort.

It’s about making someone feel seen.

That moment - the missed opportunity to knock, to engage, to connect - mattered far more than the handwritten envelope ever could.

And the incorrect location? That instantly broke trust.

If you want to win hearts and build loyalty, surface-level tactics won’t cut it.

Your audience can tell the difference between thoughtful versus token gestures, genuine effort versus automation dressed up as personal, and being known versus being processed.

The brands (and people) who get this right don’t just communicate, they connect.

So next time you think about personalisation in your marketing, ask yourself:
👉 Does this actually make the recipient feel understood?
👉 Or am I just ticking a box?

It's the small details (or oversights) that can make the biggest impact.

28/04/2026

Social media ads are like cats 🐈

I had an embarrassing visit to Kitty Café in Leeds recently - reminiscent of the time my car was hijacked by monkeys at Knowsley Safari Park, this time it was a feline flurry for my food that caused a curfuffle.

I was so distracted by getting my cream tea under safe cover (with a scone that now had a cat-sized bite out of the top of it) that I ignored the jug of milk sat temptingly beside my unguarded teapot...

And that's the problem with panicked focus on one problem area - you take your eye off the rest of the activity.

In paid social, it’s easy to fixate on one metric when something dips.

CPMs rise.
CPA creeps up.
One ad set underperforms.

Suddenly, all attention (and budget discussions) revolve around that single data point.

But, when you step back, the wider performance story often looks very different:
🔹 Another audience is quietly outperforming
🔹 Creative is driving strong engagement higher up the funnel
🔹 Learnings from a “losing” ad are improving the next iteration

Over-focusing on one weak metric can lead to reactive decisions - pausing too quickly, cutting spend prematurely, or missing scalable opportunities elsewhere.

The moral of the story?

Don't cry over spilled milk - and don't make knee-jerk decisions based on in-the-moment data.

But - silver linings and all that - when that milk jug went crashing to floor, all the cats came to drink from our table, which became the highlight of our visit for my son!

21/04/2026

Head of product design: Oooh, I know what will keep our customers coming back to us! We'll put a component that needs to be replaced every couple of years in a completely inaccessible place, so they have to keep bringing it back to us to replace it for them!

Head of brand loyalty: Yeah, I'm not sure they'll love us for that...

Obviously, I made that conversation up... it's rare that other company departments consult with the marketing team on business decisions.

If only they would... product design failure erodes brand loyalty.

Anyone else had to spend over £200 to have the SOS button battery replaced in their car?!

BMW. Big Marketing Wrongdoing 🤦‍♀️

14/04/2026

What social media metrics do you actually track and use as your indicator of success?

Hands up if you obsess over how many followers you have or the number of likes your posts get...

If that's you, I'm here to make your day better - because they don't matter as much as you think they do!

In my latest article, I've shared why you don't need to beat yourself up over these, which metrics you should pay attention to in your marketing instead, and how you can use the stats to guide your next moves 👇

https://www.fondantmarketing.co.uk/post/marketing-metrics-that-actually-matter

07/04/2026

I want to be an average person sometimes! 😭

Who are these people that only spend 7 hours and 44 minutes a week on social media - and how can I become more like them?! 🧘‍♀️

I know my over indulgence comes with the territory when I'm managing social media accounts for clients, but it still sounds light, even for the 'average' person.

So, I'm intrigued - how much time do you think you spend on social media each week - less, average, or more?!

31/03/2026

"What can you say about a twenty-five-year-old girl who died? That she was beautiful. And brilliant. That she loved Mozart and Bach. And The Beatles. And me."

The opening lines from one of my favourite books - only 125 pages long, first published in 1970, and still has a piece of my heart, years after I first read it as a teenager!

That's the power of good writing. It stays with you, it has impact, and it doesn't need anything extra.

Did it take Erich Segal less time to write than his other books?

I don't know, but I doubt it. It could quite possibly have taken longer to write than anything else he went on to produce.

Because using less words but making every single one of them count? That takes skill and thought.

It's why I don't charge for copywriting by the number of words I write.

More doesn't mean it takes longer or delivers more value. Impact isn't measured by a word count.

This book made such an impression on me that I named my first-born son after the lead character!

24/03/2026

A lesson in 'do as I say, not as I do'…!

I had a brilliant session at Adbell last week, training the team on how to use social media effectively for their business.

We talked about switching on your receptors to spot content opportunities, among many other things.

Now... I had every intention of taking some photos during the session to use on my own social media and showcase the training service I provide... but I forgot! 😳

So, here's a rather dull photo of the training deck instead.

I'm off to grab another coffee and re-tune my content receptors! 📡

Address

7 Green Lea, Oulton
Leeds
LS268NT

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.fondantmarketing.co.uk/

Alerts

Be the first to know and let us send you an email when Fondant Marketing posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Fondant Marketing:

Shortcuts

Want your business to be the top-listed Advertising & Marketing Company in Leeds?