David Pickup Advertising & Marketing

15/08/2026

14/08/2026

free for the next hour. I have clients spending 2K a month for consulting. WhatsApp me if you want to pick my brains for Free https://wa.me/

13/08/2026

Hope you are all keeping Cool. Been a busy week taking on new clients and hiring new staff. Tomorrow will be more chilled and less busy. If you want to pick my brains for anything, just send me a WhatsApp. 😎

12/08/2026

UNDER PROMISE. OVER DELIVER.

Probably one of the best bits of advice I can give any business owner.

Over the years, I’ve worked with plenty of people who lacked confidence in their company, their service, or even themselves.

Strangely, some of them compensated for that by over-promising.

They’d make huge claims, exaggerate what they could achieve and, sometimes, say things that were borderline plain lies just to get the sale.

I own a few websites and brands, so I regularly get calls from salespeople — often from overseas — trying to sell me the exact services we already offer.

And it really opens your eyes to the bu****it business owners are being told every day.

I had one last week telling me that with his “top-tier package” he could get me enquiries from 30+ miles away through my Google Business Profile.

Apparently geography is optional now. 😂

Personally, I’d rather turn a customer away than take their money when they have completely unrealistic expectations.

Because once you promise something you can’t realistically deliver, you’ve backed yourself into a corner.

Yet businesses do it all the time.

Make massive promises.
Get the customer through the door.
Fail to meet expectations.
Lose the customer.
Find another one.

The churn must be horrendous.

We’ve gone the opposite way.

We introduced a low-cost entry point, no contracts and a no-quibble money-back guarantee for the first month.

Give people an easy way to try us.

Don’t promise them the earth.

Then concentrate on doing a bloody good job.

The result?

People are queuing up for more of our services, and we currently have around a three-month waiting list for websites.

That’s the difference.

When you over-promise, people know exactly what they expect — and anything less feels like disappointment.

When you under-promise, expectations are realistic.

Then when you OVER DELIVER, people remember you.

It builds trust.

It creates loyalty.

It gets people talking about you.

And, most importantly, it gets recommendations.

That’s a business built on solid ground rather than constantly chasing the next customer to replace the one who just left.

Whatever business you’re in, try it:

Promise a little less.
Deliver a little more.
Let your customers do the bragging for you.

I promise you, it will help your business grow.

And yes... I appreciate the irony of making that promise. 😂

11/08/2026

WE’RE HIRING!

I’ve resisted expanding the team for quite a while.

We already have a great team, good systems and loyal clients, and I’ve always been cautious about growing just for the sake of growing.

But we’ve reached the point where something has to change.

Our team is working silly hours and doing far too much overtime, while some loyal clients are waiting up to 3 months for us to start building their new high ranking, high converting websites.

That’s not sustainable, and it’s time for us to expand.

So, we’re hiring.

If you’re a rising star in digital marketing, SEO, website design and development, content, Google or related areas, I’d like to hear from you.

You don’t necessarily need to tick every box. I’m interested in talented, ambitious people who know what they’re good at and can show me how they could add value to our team and our clients.

We don’t need any help with sales. We have plenty of work.

But I’m an open book, and I’m happy to talk to anyone who has skills, ambition and a plan.

If that sounds like you, or you know somebody who would be a great fit, get in touch.

Please share. 👍

10/08/2026

Discounting at the right time can bring you more customers.

Done the wrong way, it can cost you sales and hurt your
reputation.

When many people start in business, they lack confidence.

They drop their price faster than they should.

As business owners, we need to be flexible with pricing.

Sometimes it’s needed to close the deal.

There’s a simple rule in negotiation.

Never give something away unless you get something in return.

If you quote £800 for a job, don’t just cut it to £600.

Instead, add extra value to keep the price strong.

Explain the benefits of what you’re offering.

Never assume your customer already knows.

Another smart way to reduce price with credibility.

Ask for a video testimonial after the work is done.

A video testimonial is worth thousands to your business.

It’s a win/win for everyone.

07/08/2026

Another high ranking High Converting Website!
Get on the waiting list today and get ready to convert more strangers into paying customers. Link in Comments..

04/08/2026

Are You Close to Giving Up?

Every week I speak to business owners who are ready to quit.

They've tried marketing.
They've tried networking.
They've tried social media.
They've tried SEO.

Now they're looking for the next shiny penny.

The next "guaranteed" system.
The next AI tool.
The next magic bullet.

I get it.

Because I was once that person.

I started cleaning windows when I was 14.

I was terrible.

It took me three times longer than it should have, but I refused to leave until I'd done a good job.

That work ethic didn't come from a book.

It came from my parents.

They worked hard every day, and they taught me something I've never forgotten:

The harder you work, the luckier you seem to get.

Later I moved into trade sales.

Knocking on doors.
Getting rejected.
Asking for orders.
Doing the hard graft.

I changed companies a few times, always thinking the next one would be the answer.

I remember my grandma saying to me one day:

"David... why don't you get a proper job?"

That stung.

But giving up was never an option.

Eventually I discovered something that changed everything.

Systems.

Processes.

I stopped relying on motivation and started relying on consistency.

Over 20 years ago I earned a £20,000 commission cheque in one month.

After tax it was around £12,500.

It wasn't just the money that mattered.

It proved something.

Years of learning...
Years of rejection...
Years of hard work...
..had finally started paying me back.

People often say:

"Work smarter, not harder."

I don't agree.

Work hard until you know how to work smart.

Then do both.

That's when amazing things happen.

One of the saddest things I see today is people quitting just before things start to work.

They change direction too quickly.

They don't give ideas enough time.

They mistake slow progress for failure.

I've done exactly the same in the past, so I understand it.

Today I'm fortunate to work with some incredibly smart business owners.

The successful ones all have one thing in common.

They stay the course.

They trust the process.

They keep showing up.

If you're feeling frustrated today...

If business is slower than you'd hoped...

If you're wondering whether to quit...

Take another swing of the pickaxe.

You might be far away.

Or you might be one strike away from the breakthrough.

Success isn't usually about who is the most talented.

It's about who stays in the game the longest. 💪