01/03/2024
We are pleased to announce that after an exhaustive application process, from 1st March 2024 Annecto Marketing Ltd t/a Professional Leads will be authorised by the FCA. Our application process began in early 2023 and during the process we have consulted closely with the FCA.
While a lot of companies working in our space do not feel they need to be regulated, we believe that with the introduction of Consumer Duty and ever increasing scrutiny on financial promotions, it is incumbent on companies working in any aspects of financial services to be regulated.
After a consultation with the FCA, Google and Microsoft recently changed the way they allowed advertisers to access their platform, insisting they were either directly regulated themselves or “sponsored” by directly a regulated company. The more recent FCA changes on how regulated companies are able to approve financial promotions has further increased scrutiny on those involved in financial services marketing.
At Professional Leads we believe the only way to achieve the high standards we set ourselves is to work within the regulatory framework laid down by the FCA.
Managing Director, Jonathan McGee said “Our application has been ongoing for some time with the FCA increasing scrutiny on new applications. With compulsory interviewing and additional checks now in place, it is with great pride that we have satisfied all the regulatory conditions. The landscape is changing in financial services marketing, and we can only see regulation being mandatory in the not too distant future.”