08/08/2025
Even though I've helped clients generate nearly $100k of enquiries off the back of their content in a single month.
Increase their quarterly income goal by $30,000.
Beat their "best" launch goals by 33%.
I'd struggle to write about this on social media.
I’d catch myself thinking:
“If I’m that good, why haven’t I done that for myself yet?”
I thought people would see the gap and start asking questions.
Wondering if I was faking it.
Thinking, “If she can get those results, why hasn’t she done it for herself?”
It made me go quiet.
Play down my wins - to the point where a Coach I was working with didn't even know some of them and was like WTAF Sally f*ck being humble about this.
So here's something I'm still working on and telling myself everyday RN.
Just because I haven’t walked your exact path.
Doesn’t mean I can’t help you run down it.
The coaches who hire me don’t care if I’ve hit seven figures.
They care that I see things they can’t.
That I map the marketing strategy that they’re too deep in the weeds to work out.
That I write in their voice better than they can some days... because we're all human and have those days where we just can't be arsed.
That’s the bit that matters.
So if you’ve ever held back from showing how good you actually are.
Because your bank balance doesn’t match your client’s yet.
You’re not alone.
And you’re also not unqualified either.
Not even close.
