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http://www.contentplanningwizard.com/

Amy Downes: The Content Wizard, Leeds (2026)

01/06/2026

I always enjoy the BLIB networking events, so I'm really looking forward to being back in Guiseley on Thursday ✨

This month, their theme is Visibility 👀 which is a perfect fit for a wizard who likes to coax others out from underneath their invisibility cloak!

I'll be sharing some of the social media spells I've picked up over the past 10 years, including the different types of content, what they're actually for, and how to make the most of them.

Also a chance to answer questions from wonderful women in business to help with the marketing and more - it'll be nice to dig out my pointy hat for the day.

📅 Thursday 4th June 2026
⏰ 10am–12pm
📍 Everybodys, 91–97 Otley Road, Guiseley, LS20 8PS

If you'd like to join us, head over to BLIB to book your place: https://www.blibnetworking.co.uk/event-details/guiseley-networking-meeting-3

Hope to see some familiar faces there! ✨

30/04/2026

f the word funnels feels a bit cold to you, you’re definitely not alone — I hate it too.

Because connecting with people on social media is the exact opposite of forcing people down a narrow pathway. It’s about welcoming people properly into your world and helping them get to know you 🧙‍♀️

I’m always surprised by how many people I chat to haven’t really thought this through… or maybe they have, but it doesn’t show on their pages.

Because thinking about your pathway can make such a difference.

It helps people get to know you, want to work with you… and honestly, it saves you so much time too.

Here’s how to make sure you have a clear pathway to your services…

Every time a potential new member of your online army stumbles across your page, imagine them stepping into your magical world for the first time ✨

Ask yourself:
What are they greeted with?
Is it easy to see who you are and what you do?

And crucially… now they’re here, where are they meant to go next?

This is the part most people forget — and it’s a huge mistake.

Think of it like building your own Marauder’s Map 🗺️

✨ Pin a welcome post to your page or group introducing yourself and how you help.
✨ Have a clear bio with links leading to your key spaces — your email list, freebie or website.
✨ And don’t forget the profile spell… it’s a big one.

BTW, did you know you can edit the caption on your profile or business page?

It makes it much easier for new followers to take that all-important next step — whether that’s Book a Call or Download my Freebie.

Every piece of content should be leading somewhere useful.

Not pushing.
Not forcing.
Just showing the way.

And that’s something I go much deeper into inside my Content Spellbook.

27 tasks to transform your social media using the exact process I use with clients — laid out step by step so you can work through it in your own time.

If you want to stop guessing and start gently guiding people through your world in a way that feels simple, clear and aligned… that’s exactly what it’s for 💙

Comment SPELL below and I’ll send you the details — or click the link in my bio.

28/04/2026

There are a lot of words in marketing that make me cringe, but one of the worst has to be “funnels”. I mean, what do they think we’re doing, herding cattle? 🐄

It makes me think of that time I went to Millwall away... ⚽

As we walked towards the ground, the two fences on either side of us narrowed, so we were walking two by two instead of in big groups.

It didn’t feel welcoming, it felt intimidating. It felt like we were all just numbers to them, being treated the same no matter who we were.

And to me, when you talk about funnels, you’re treating your online army exactly the same. You’re treating them like they don’t really matter, as long as they do exactly what you’re saying.

Instead of guiding them on a pathway to join you in your mission and, crucially, enjoy doing it ✨

That might be okay for the Metropolitan Police outside The Den... But it’s not alright for us small business owners.

Because our goal with social media is to make genuine connections (or at least it should be).

And to do that we have to treat people with respect, get to know them and understand their specific needs.

Treat them like people, not numbers 💙

So instead of using the phrase “funnel”, I prefer to use “pathway”, think of it like a footpath through the Forbidden Forest 🌲

Your army are trying to find their way through something that’s actually quite scary and they need someone to show them the way.

To show them what steps they need to take to come out of the other side.

You’re that wizard they need, and it’s time to cast your Lumos spell so they get where they need to be ✨ 🧙‍♀️

So have a little think today, how clear is your member pathway?

How easy are you making it for people to work with you? 💙

23/04/2026

I'm always really conscious of making sure I practice what I preach: So this week, I want you to know that I am listening to you. Always.

This time last year, I had just launched my Content Spellbook. I put so much time and energy into it, and I’m still really proud of it.

At the time it made sense to repurpose the pages from that into content. It saved me time and helped my message stay consistent.

But something didn’t feel right, the words didn’t sound like me and I think it was blatantly obvious I was using ChatGPT to help me along.

And if I’m telling you to show up as yourself… I need to be doing that too.

So I'm hoping those of you who've been around my content recently will have noticed a change in my posts - and if so, this is why!

I’m making a conscious effort to sound more like me again, to show you the woman behind the business so you know you can trust the things that I say.

I want these posts to feel useful (I have so much experience now, I want to share it!), but also supportive, and this like somewhere you can come when you need the help.

I want you to know that the Wizard is here for you 🧙‍♀️

And all this has also got me thinking about something I started a while ago: “Ask Amy Anything”

It A space for you to ask your social media questions was a weekly post in my group where my members had the chance to ask me anything that was on their mind about social media.

You might have seen a few of these before, but I haven’t been as consistent with them as I’d like. So that’s changing.

I’ll be answering questions via video, so it’s easier for you to take it in and hopefully you can get to know more about the way I think too .

You’ll start seeing these very soon, and there will be ways for you to submit your questions too.

So if there’s something you’ve been stuck on, just ask 🪄 I wonder who'll be the one to get the ball rolling!

21/04/2026

Anyone else feel like social media has become a place where people broadcast at you rather than having a conversation with you?🎙️

Imagine you're listening to the radio, the presenter is just talking at you, droning on without drawing you in.

No interaction with the audience. No listening to your response. No connection being made.

You’d switch off pretty quickly.

But that’s how a lot of content feels at the moment, like it’s being sent out into the abyss with nothing coming back.

And that’s not what social media is for. :-(

It’s not about talking at people, it’s about creating a space where people can talk with you, get to know you and, eventually, want to work with you.

Whenever you write a post, you should always be thinking about the person on the other side of the screen and how you would be talking to them if you were in the room together.

So if your content feels a bit flat…

Maybe it’s not about what you’re saying.

Maybe it’s about whether you’re leaving space for people to respond 💬

16/04/2026

What does social media mean to you? 🤔

It’s such a simple question, but the answer tells you everything.

I’ve had a bit of a moan before about people treating it as a sales platform… so if your answer to that question was “sales”, you might be on the wrong page!

Because I always smile when someone says: “It’s about making connections.”

That’s exactly what it’s for, it’s called social networking for a reason.

When you’re posting, it shouldn’t feel like you’re talking at a blank wall, it shouldn’t feel like you’re broadcasting into the abyss.

It should feel like a conversation, like you’re speaking **to* someone, not ***at* them.*

And the way you do that is by sharing your experiences, showing your personality and generally just being yourself.

Because in real life, you don’t speak in jargon or polished sales lines, you do all of the above and that's what helps you make connections.

So next time you feel the pressure to post more often, write more “salesy” or follow advice that doesn't sit right with you, come back to the question:

What does social media success actually mean to *you*? 🪄

And, of course, I want to hear your answers in the comments!

14/04/2026

I’m going to hop up on my soapbox for a minute… 🧙‍♀️

Too many people are treating social media like it’s an instant sales platform... and it isn’t.

It's a tool that can be used to increase your brand awareness and help you make connections – which may then bring you work somewhere down the line.

Yes, there are people out there making big sales from posts. But they’ve spent *years* building audiences, building trust, and getting people excited about what they put out into the world.

They’ve earned that attention by building a reputation – something that social media can absolutely help with.

I had a conversation recently where someone said: “Social media is great… but it’s not what builds the most important relationships.”

And I’ll admit, in the moment I agreed with them.

Because the best results come when social media is part of something bigger: emails, PR, networking. There are so many things to keep on top of!

But here’s the thing…

When someone meets you, gets an email from you, or hears about you… what’s the first thing they do?

They check your social media.

Where people go wrong is expecting instant sales from every post. And when that doesn’t happen, they feel rubbish. They stop posting. They lose consistency. And ultimately, they lose the relationships they were building.

There *is* a formula to this.

It’s just not the one being shouted about.

So maybe ask yourself this:

Are you treating social media like an overworked employee… Or a teammate that supports everything else you’re doing? 🤔 Think busy Hogwarts House Elves versus Dumbledore's Army, which one would you rather be part of?

09/04/2026

I get asked this all the time, but I’m curious… have you ever found yourself wondering: “What’s the best scheduling tool to use?”

People often expect some big, game-changing answer from me. But the truth is, it’s both simpler and more complicated than you think.

I get why it's such a popular question, there are so many options out there...

Hootsuite, Later, Planoly, everyone wants to know which one is easiest to use, which one will save the most time, which one will magically fix their reach.

Then there’s the idea that third-party schedulers reduce your reach. To be honest, there’s no real evidence for that, so your decision shouldn't be based on that.

Most of the time, I just tell people to use the scheduler that’s already built into the platform: Meta Business Suite for Facebook and Instagram, LinkedIn’s own scheduler… simple, free, does the job.

But, most importantly, this is the thing I notice again and again… the “which scheduler should I use?” question is often just another way of overthinking things. A reason to put off posting.

The little voice in your head whispering: “It won’t be seen… it won’t be good enough… people will judge…” It just wants you to shy away and hold off on posting.

And that’s the real problem.

The fear of posting can feel like a boggart—huge, scary, and always changing shape. But the moment you show up and post anyway, the boggart shrinks.

Every. Single. Time. 🪄

The truth is, it’s not about which tool you pick.

It’s about showing up, sharing your story, being consistent and connecting with your only army.

That’s what actually makes the magic happen.

Scheduling can absolutely help, it takes the pressure off, gives you a bit of breathing space, and lets your content work for itself while you get on with your day.

So I’m curious… which scheduler do you actually use, or are you more of a “post it when it feels right” kind of person like I sometimes am? 😅

07/04/2026

Did you know it’s Stress Awareness Month… which feels very on brand for the school holidays, doesn’t it? 😅

Because if you’re a parent running a business right now, you’re probably spinning 47 plates… and none of them includes a quiet 5 minutes to yourself!

Take today, for example…

I’ve woken up with a headache (thanks, bank holiday wine!), answered some emails, had a meeting at work postponed, got myself lunch, realised the kids hadn’t had theirs, and put the washing out (which I’ve just realised is still there).

Then it was three hours gardening, refereeing the children’s spats, making us all snacks… before finally sitting down to create some content. I’m exhausted!

And I know this will be resonating with you because it’s something I talk to clients about ALL the time…

We know we need “balance”, but actually finding it feels like a mission doomed to fail.

Here’s the thing that’s really helped me this week 👇

Balance doesn’t have to be 50/50. You don’t have to give all the things equal amounts of your time, all the time.

💻 Some days your business gets the focus.
👶 Some days it’s the kids.
🏠 Some days it’s the house.

And some days it’s none of these because you're too worn out, and just getting through to bedtime in one piece is a win.😅

Instead of trying to force a perfect balance, what if you just go with the flow and find a system that works for you from day-to-day?

Go easy on yourself. Loosen your to-do list. Give yourself some breathing space.

And, of course, that approach goes for social media too…

You can show up consistently without it taking over your life. You just need to find the system that works for you.

I’m super passionate about finding that balance between social media and your never-ending to-do list, and it’s something I talk about a lot inside my Content Spellbook.

So if you want the link, just pop a comment and I’ll send it your way 🦉

And in the meantime, remember: You’re doing better than you think. 🪄

03/04/2026

You need to stop telling yourself that every post has to be written from scratch.

Because right now, you’re putting loads of time and energy into creating content… only to use it once and move on.

Which means you’re constantly chasing the next idea, scrabbling around for inspiration, and slowly getting more and more overwhelmed (and a bit fed up if we’re honest) 😅

When actually, you’ve already created some really good stuff and you’re just not making the most of it.

This is exactly where repurposing comes in handy🪄 (Especially over the Easter holidays, when time is limited, the kids are around, and your attention is being pulled in a hundred different directions 🐣)

Instead of starting from scratch every time, you can take one idea and turn it into multiple pieces of content.

- You can reuse posts that have already worked.
- You can build from what’s already there, instead of staring at a blank screen wondering what to say.

✨ That’s one of the key spells inside my Content Spellbook ✨

It’s a step-by-step toolkit designed to help you transform your social media without it taking over your life.

Inside, I walk you through things like:

✨ Turning one idea into multiple pieces of content
✨ Reusing your best posts without feeling repetitive
✨ Planning your content so you’re not reinventing the wheel every week

So instead of constantly chasing new ideas… you’re making your existing content work so much harder for you.

If you’re heading into the holidays thinking “how am I going to keep this up?”… this will help. Pop me a message or comment SPELLBOOK and I’ll send you the details 📩

Amy Downes: The Content Wizard

01/06/2026

30/04/2026

28/04/2026

23/04/2026

21/04/2026

16/04/2026

14/04/2026

09/04/2026

07/04/2026

03/04/2026

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