Onte Digital

06/08/2024

🚀 Struggling with Google Ads performance? Your bidding strategy might be the culprit! 🧐
Check out our latest article on identifying, solving, and fixing bidding strategy misconfigurations.

📊 Learn how to:
- Audit and align your bidding strategies with campaign goals
- Leverage automated bidding
- Adjust bids based on performance data
- Implement bid adjustments for specific conditions
- Turn your campaigns around and boost your ROI today! 🌟

👉 Read the full article here: https://ontedigital.co.uk/fixing-google-ads-bid-strategy-misconfiguration-errors/

25/07/2024

Imagine being able to get 10% better results from advertising each quarter. That’s at least 40%-45% better results every year. 🙈

A lot of growth for the average business. And that’s the impact what professional A/B testing with correct follow-up and implementation delivers.

Well executed A/B testing will also tell you where you need to improve your overall business model.

Find out how to do it right 👇
https://ontedigital.co.uk/popular-a-b-test-mistakes-in-advertising/

17/07/2024

Email marketing continues to be the most profitable channel. 💰

But it's not getting the love it deserves.
Paid ads continue to dominate marketing budgets, events make up another big chunk, but the highest ROI channel (email) is getting the leftovers.

Here's a list of things you can do to level up your email marketing campaigns to finally pick up all that money that's left lying around.

https://ontedigital.co.uk/how-most-businesses-fail-at-email-marketing/

29/06/2024

Do you have a feeling your ecommerce marketing campaigns have plateaued? 🙈

To be honest with you there are no easy solutions to this. It’s likely one of three reasons why your Google Ads or Facebook Meta Ads are dropping in performance.

Click below to read what they are 👇

Do you have a feeling your ecommerce marketing campaigns have plateaued? They most likely have. Be it shopping campaigns or ecommerce email..

20/06/2024

This might be a shocker for you, but most businesses don’t have a sales funnel in place. They just have some salespeople, a bunch of leads, and everyone does their own thing to turn those leads into clients.

They also measure some of this, but the data is all scrambled and people sort of start looking out of the window when someone mentions CRM data cleanup.👀

Here are some of the things we see every day: 👉 https://ontedigital.co.uk/how-most-businesses-build-sales-funnels/

11/06/2024

The hard truth is that the average business is wasting about 40% of their current marketing budget on useless campaigns that don't bring new money in... and it's not because their ads suck or because they don't know what they're supposed to be doing. 👇

The hard truth is most businesses waste their marketing budget. On average 40% of paid ad spend is absolute garbage traffic. It's not...

29/01/2024

Here's our look at what 2024 will bring in PPC with a little retrospective commentary on what happened last year. 🔍

Check it out here: https://ontedigital.co.uk/ppc-2024/

2024 is facing some of the most transformational PPC changes yet to be seen in digital marketing. AI is here to stay and lots more is going..

22/01/2024

Marketing not profitable enough? 💵💵

You're not alone.

The majority of ad campaigns across all platforms are not profitable. But it's not always bad. Some businesses are not aiming for profitability, but instead want to grow their contact list, gain market insight, collect feedback etc.

Profitability is not always £, €, and $, but it could be something entirely different.

Though, that doesn't mean your campaigns don't need a bit of extra love. Great marketing campaigns deliver great results. Whatever your goals may be.

Find out more about what differentiates great marketing campaigns from average ones: 👇
https://ontedigital.co.uk/marketing-not-profitable/

Watching on as money flows from your bank account to Facebook, LinkedIn, and Google, but new money is nowhere to be seen. Your marketing..

19/01/2023

New Year new Google Ads campaigns, but yet to spot one in your search results?

Not to worry.

Below are some of the main reasons why it's happening to you and what you can do about it.

Cannot see your own Google Ads adverts? No worries, we have the answers you need. Here are the top reasons for not seeing your own Google Ads