Modo25

Modo25 We believe in empowering in-house teams, enabling them to take full control of their own marketing.

Your Google Ads ROAS figure looks clean. It probably isn't.Blended ROAS is making your data lie. Strong brand performanc...
27/08/2026

Your Google Ads ROAS figure looks clean. It probably isn't.

Blended ROAS is making your data lie. Strong brand performance quietly subsidises weak non-brand performance, so the number looks fine while your generic campaigns are actually underperforming. Add view-through inflation, cross-device gaps, and seasonal spikes that get mistaken for real growth, and most ROAS figures are telling a story that isn't quite true.

Google called its August spam update "routine." We don't think it is.Back in May, Google rewrote its spam policies to ex...
26/08/2026

Google called its August spam update "routine." We don't think it is.

Back in May, Google rewrote its spam policies to explicitly cover AI Overviews and AI Mode, not just blue links. This update is the first real enforcement of that change. If you've been producing content specifically to get quoted in an AI answer, rather than to be read by a person, this is the mechanism that acts on it.

Read our full breakdown: https://hubs.la/Q04vltJ10

Has your affiliate programme has stopped working because you're still working the same small pool of publishers you sign...
26/08/2026

Has your affiliate programme has stopped working because you're still working the same small pool of publishers you signed up two years ago?

Cashback and voucher partners are easy to onboard, so they multiply. Content, comparison, and creator partnerships take real effort to build, so they get neglected. That's how most programmes end up over-indexed on bottom-funnel partners and wondering why growth has flatlined.

We've broken down the full 7-step process, from auditing your current partner mix to writing outreach pitches that actually get responses.

Link to blog: https://hubs.la/Q04tH9J80

Feels kind of chic to be part of the Modo25 team…
25/08/2026

Feels kind of chic to be part of the Modo25 team…

In this week's digital news:📤 Google's August 2026 spam update is complete🧪 Google's rolling out multi-campaign A/B test...
24/08/2026

In this week's digital news:

📤 Google's August 2026 spam update is complete
🧪 Google's rolling out multi-campaign A/B testing for Search and AI Max
🤖 Meta’s AI-first ad buying is forcing a new model for paid social teams
📜 Ahrefs study debunks core AI Search myths and shortcuts

And more, https://hubs.la/Q04tYMY10

24/08/2026

What a way to start the week! 😍 We're super excited to share that we've been nominated for not one but TWO UK eCommerce Awards in the Best eCommerce PPC campaign category for our work with SGS Engineering & Grand Prix Racewear.

Huge shoutout to everyone on the team that made this happen. Congrats to all the other nominees, looking forward to the ceremony in September 🤞🏻

Has a publisher suddenly jumped into your top five out of nowhere? Before you celebrate, check the data behind it. A sud...
21/08/2026

Has a publisher suddenly jumped into your top five out of nowhere? Before you celebrate, check the data behind it.

A sudden spike with no clear cause, click-to-conversion times that look too fast, or conversion rates that seem a little too consistent are all classic signs of affiliate fraud, and it's more common than most programmes want to admit. The good news is it's also more preventable than most teams realise.

That clean ROAS figure on your dashboard? It's probably lying to you. Last-click attribution hands 100% of the credit to...
19/08/2026

That clean ROAS figure on your dashboard? It's probably lying to you.

Last-click attribution hands 100% of the credit to whatever the customer clicked last, ignoring the 80% of the journey that got them there. Blended reporting quietly hides your worst-performing campaigns behind your best. And a strong December ROAS might just mean it's December, not that your campaigns have suddenly improved.

Our latest blog breaks down five ways ROAS misleads you, and what to actually do about each one. Read the full breakdown here. https://hubs.la/Q04sQGQ30

📚 Modo25 Book Club: Malice by Keigo HigashinoEvery quarter, the team picks up a book together. This time round it was Ma...
18/08/2026

📚 Modo25 Book Club: Malice by Keigo Higashino

Every quarter, the team picks up a book together. This time round it was Malice (Akui), Keigo Higashino's 1996 Japanese murder mystery and a standout in his Detective Kyoichiro Kaga series. Rather than the usual whodunnit, it digs into the psychology behind the crime, the murder of a bestselling novelist, and the darker motives underneath it.

The verdict? A solid 6/10 average. Not everyone was sold on the slow pace or the stripped-back style (one person wanted more Gone Girl, less restraint), but everyone agreed the plotting was genuinely clever, right down to the last page.

In this week's digital news: 🎯 A Google Ads language targeting update is coming🤖 ChatGPT already knows who it'll recomm...
17/08/2026

In this week's digital news:

🎯 A Google Ads language targeting update is coming
🤖 ChatGPT already knows who it'll recommend before it searches
🧪 Google confirms testing new buttons on home page
💻 OpenAI's ad-free trade: fewer prompts for fewer ads

And more, https://hubs.la/Q04t94-d0

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