Modo25

Modo25 We believe in empowering in-house teams, enabling them to take full control of their own marketing.

May was a good one. Here's what we got up to. 👇We're proud to have retained our Webgains Global | B Corp Certified Agenc...
01/06/2026

May was a good one. Here's what we got up to. 👇

We're proud to have retained our Webgains Global | B Corp Certified Agency status for the second year running

We made it back from brightonSEO and what a couple of days it was. Brilliant talks, great conversations, and a reminder of why this industry is one of the most interesting ones to work in.

Our Head of Digital Optimisation also made it into IMRG this month, with a piece on how to run a CRO audit for ecommerce stores. If you're in ecommerce and conversion rate is on your radar it's well worth a read. https://hubs.la/Q04j8Fpg0

And finally, a huge congratulations to Marcus, our team member of the month.

In this week's news:👤 Google Ads has introduced Prospect Mode🆕 ChatGPT launches conversion ads on June 5th⬆️ Google laun...
01/06/2026

In this week's news:

👤 Google Ads has introduced Prospect Mode
🆕 ChatGPT launches conversion ads on June 5th
⬆️ Google launches Core Update amid I/O AI search overhaul
🔎 Study reveals a changing search behaviour

And more, https://hubs.la/Q04jrbRt0

Your budget decisions are only as good as your measurement. If you're still relying on last-click attribution, you're ma...
29/05/2026

Your budget decisions are only as good as your measurement. If you're still relying on last-click attribution, you're making those decisions on incomplete data, missing the impact of upper-funnel activity, offline channels, and anything that doesn't leave a trackable digital footprint.

Marketing Mix Modelling looks at everything together. It takes a statistical view of all your marketing activity and shows you what's genuinely moving revenue, not just what's easiest to attribute.

We offer MMM as part of our data services at Modo25. If incomplete attribution is creating blind spots in your strategy, it might be time to talk.

👉 https://hubs.ly/Q04hs4ND0

You’re paying to get people to your site. Are you making the most of them once they arrive?More traffic isn’t always the...
28/05/2026

You’re paying to get people to your site. Are you making the most of them once they arrive?

More traffic isn’t always the answer. A leaky funnel means wasted spend at every stage and most of the time, the fix isn’t more budget, it’s better optimisation.

At Modo25, our CRO team works out exactly where and why users are dropping off, then tests, iterates, and implements changes that make a measurable difference to your bottom line.

From A/B testing and user research to UI/UX design and landing page optimisation, we cover every aspect of conversion, with full transparency on what we tested, what we learned, and what’s coming next.

👉 https://hubs.la/Q04hsgX20

Too many search strategies are being rewritten from scratch because of GEO. Most of them don’t need to be.AI tools like ...
27/05/2026

Too many search strategies are being rewritten from scratch because of GEO. Most of them don’t need to be.

AI tools like ChatGPT, Perplexity, and Google AI Overviews are changing how some people discover brands. But Google still holds 91.4% of the global search market. AI chatbots account for around 2–3% of search-like queries.

Treat your GEO like your SEO https://hubs.la/Q04hskyG0

Influencer marketing and affiliate marketing are still being run as two separate programmes at most brands. They shouldn...
26/05/2026

Influencer marketing and affiliate marketing are still being run as two separate programmes at most brands. They shouldn’t be.

When creators are also performance partners, with unique affiliate links, promo codes, and commission structures, you can track the sales they actually drive, optimise what’s working, and build a programme that compounds over time.

In this week's news:💻 OpenAI expands Ads Manager Beta📶 How signal decay hurts your top-of-funnel performance💹 Organic tr...
25/05/2026

In this week's news:

đź’» OpenAI expands Ads Manager Beta
📶 How signal decay hurts your top-of-funnel performance
đź’ą Organic traffic is still worth tracking, just not all of it
🗂️ Google publishes a guide on optimising for generative AI features

And more, https://hubs.la/Q04hN5mr0

If your Instagram follower count has suddenly dropped, you’re not alone.Instagram is in the middle of a large-scale clea...
25/05/2026

If your Instagram follower count has suddenly dropped, you’re not alone.

Instagram is in the middle of a large-scale clean-up, removing inactive accounts, spam, and bots from across the platform. The impact is significant, even Cristiano Ronaldo lost 8M followers, Kylie Jenner 15M, and BLACKPINK 10M. Adam Mosseri has confirmed it’s intentional and acknowledged that Instagram should have communicated it better beforehand.

The followers you’ve lost weren’t engaging with your content. What you’re left with is a cleaner, more accurate picture of your real audience, the people who genuinely chose to follow you and actually engage with what you post.

Did you know we offer MMM? Most brands are still relying on last-click attribution to make budget decisions. But last-cl...
22/05/2026

Did you know we offer MMM?

Most brands are still relying on last-click attribution to make budget decisions. But last-click only tells you part of the story, it misses offline activity, upper-funnel impact, and anything that doesn't end in a trackable click.

MMM gives you the complete picture. By analysing all of your marketing activity together, it shows you what's actually driving revenue, not just what's easiest to measure.

👉 Find out how MMM could work for your brand: https://hubs.la/Q04gyGZl0

If your paid search campaigns are running but not really performing, or you're spending budget without a clear picture o...
21/05/2026

If your paid search campaigns are running but not really performing, or you're spending budget without a clear picture of what's driving it, it might be time for a fresh pair of eyes.

At Modo25, we work with brands to build PPC campaigns that are data-led, measurable, and built to last. As a Google Premier Partner, we work across Google Ads, Google Shopping, Bing, and more, combining advanced analytics with hands-on expertise to find the opportunities your current setup might be missing.

And unlike a lot of agencies, we don't just run your campaigns and walk away. Our goal is to help you take ownership of your paid search, with the skills, training, and roadmaps to manage it confidently in-house when you're ready.

Not sure where to start? We offer a free paid search audit. Get in touch. https://hubs.la/Q04gy-vk0

Address

One Embankment, Neville Street
Leeds
LS14DW

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm

Website

Alerts

Be the first to know and let us send you an email when Modo25 posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Modo25:

Shortcuts

Share