Modo25

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Modo25 We believe in empowering in-house teams, enabling them to take full control of their own marketing.

Peak doesn’t wait, so neither do we 🚗Today the team is in Derby with SGS, getting in sync on peak planning before the bu...
14/10/2026

Peak doesn’t wait, so neither do we 🚗

Today the team is in Derby with SGS, getting in sync on peak planning before the busiest season of the year kicks off. We’re digging in-depth into peak: budgets, forecasting, key trading dates, promotions and how paid media and the wider marketing mix will flex as demand ramps up.

Here’s to a strong Q4 together 🤝

A potential customer is standing on the high street, phone in hand, searching for exactly what you offer. But it's your ...
14/10/2026

A potential customer is standing on the high street, phone in hand, searching for exactly what you offer. But it's your competitor who shows up first 📍

If you're not in the top three map pack results, you're relying on people scrolling past better-optimised businesses to find you. And people searching locally aren't browsing. They're deciding where to go or who to call right now.

The good news? Local SEO is one of the areas where smaller businesses can really hold their own.

In this guide, we cover everything from getting your Google Business Profile right and keeping your NAP details consistent, to earning local backlinks, building a steady flow of reviews and managing SEO across multiple locations.

Read the full guide 👉 https://hubs.la/Q04zzkP_0

🏆 Modofest Awards 2026: Client Growth of the YearHelping our clients grow and succeed is at the heart of everything we d...
13/10/2026

🏆 Modofest Awards 2026: Client Growth of the Year

Helping our clients grow and succeed is at the heart of everything we do at Modo25.

This award celebrates the hard work it takes to help a client grow with us, and to make sure they have the best possible experience along the way.

And this year's winner is… The Fragrance Shop team! 🎉

In this week's digital news:💻 Google completes September 2026 spam update🤖 Building advertising for the way people use A...
12/10/2026

In this week's digital news:

💻 Google completes September 2026 spam update
🤖 Building advertising for the way people use AI
✍️ Google Ads adds automatic text overlays to Demand Gen ads
🪪 Google adds fake author warning to helpful content guidance

And more, https://hubs.ly/Q04zThjF0

Checking in on your competitors once a quarter? You're probably missing most of what matters. 👀Your competitors are tell...
08/10/2026

Checking in on your competitors once a quarter? You're probably missing most of what matters. 👀

Your competitors are telling you how to win, but are you listening? Competitor data can tell you which keywords they're bidding on that you can't see in Google Ads, and how your account really compares to the rest of your category. Used well, it can sharpen almost every PPC decision you make.

Clicks cost more than ever, competitors are bidding on your brand name, and Google's recommendations keep nudging your b...
07/10/2026

Clicks cost more than ever, competitors are bidding on your brand name, and Google's recommendations keep nudging your budget higher. It's no wonder so many businesses are asking whether the channel still pays off.

The good news? For most brands, it absolutely can. Nothing beats search for catching customers at the exact moment they're ready to buy.

In her latest blog, Rebekah Waller from our paid media team breaks down the real pros, cons and costs of Google Ads. She covers what's driving your CPCs up, and whether managing campaigns yourself is really saving you money.

Make informed decisions about your ad spend. Read the full blog here 👇
https://hubs.la/Q04ySyxs0

🏆 UK Ecommerce Business Personality of the Year 2026: John Readman We're so proud to share that our Founder and CEO took...
06/10/2026

🏆 UK Ecommerce Business Personality of the Year 2026: John Readman

We're so proud to share that our Founder and CEO took home the award at the UK Ecommerce Awards last week. Here's what the judges had to say:

"John Readman is truly an inspirational business leader whose impact reaches far beyond commercial success. Combining entrepreneurial achievement, innovation and exceptional leadership with extraordinary commitment to giving back, his contribution to the ecommerce industry, its people and wider society is authentic and incredibly commendable."

Anyone who's worked with John knows this is spot on. He's built Modo25 and ASK BOSCO® while always making time to support the industry and the people in it.

Huge congratulations, John. Well deserved 👏

September at Modo25 was all about our people. 💜 Here's what we got up to:🛍️ eCommerce Expo, ExCeL LondonWe headed down t...
06/10/2026

September at Modo25 was all about our people. 💜 Here's what we got up to:

🛍️ eCommerce Expo, ExCeL London
We headed down to London to chat all things ecommerce, paid media and growth with brands and retailers. Thank you to everyone who stopped by to say hello.

👋 Welcome, Lauren!
We're delighted to welcome Lauren to the team as our new SEO Account Manager. We're so glad to have you on board.

👶 Congratulations, Tom!
Our Head of PPC, Tom, welcomed his first son this month. Huge congratulations to Tom and his growing family from all of us.

🏆 Modofest Awards
And to round off the month, we celebrated the team at our annual Modofest awards. Congratulations to all our winners, and thank you to everyone for the effort, energy and care you bring every single day.

In this week's digital news:💻 Google Ads will automatically pull promotions from advertisers’ websites👩‍👦‍👦 Google Gemin...
05/10/2026

In this week's digital news:

💻 Google Ads will automatically pull promotions from advertisers’ websites
👩‍👦‍👦 Google Gemini adds UTM parameters for referral attribution
📹 Meta turns creator Livestreams into paid ads
📱 Google desktop CTR fell in Q2 while mobile rose

And more, https://hubs.la/Q04z7hRT0

Brought PPC in-house to save on management fees? That's usually just the start of the story.What often gets missed is wh...
01/10/2026

Brought PPC in-house to save on management fees? That's usually just the start of the story.

What often gets missed is what quietly disappears the moment specialist management stops: Premier Partner access to new ad platform features, and the cross-account pattern recognition an agency builds from running hundreds of campaigns. When a dip hits, an agency has usually seen it before. A in-house team is often learning that lesson live, out of a real budget.

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One Embankment, Neville Street
Leeds
LS14DW

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Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm

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