Modo25

Modo25 We believe in empowering in-house teams, enabling them to take full control of their own marketing.

Your paid social performance is dropping. CTR is down, CPMs are creeping up, and nothing in the account looks obviously ...
24/06/2026

Your paid social performance is dropping. CTR is down, CPMs are creeping up, and nothing in the account looks obviously wrong. Before you touch the targeting or the budget, check your creative.

Creative fatigue is one of the most common reasons paid social campaigns start to underperform and one of the least spotted until real damage is done. In 2026, it's happening faster than ever. Higher ad loads, Meta's Advantage+ concentrating spend on your best creatives and burning through them quickly, and audiences processing content at a pace that shortens the window before an ad stops feeling fresh.

The good news is that it's diagnosable. Frequency climbing, CTR falling, hook rate declining, there are clear signals if you know where to look. Our latest blog walks through exactly how to spot creative fatigue in your account, which metrics to trust, and the steps to fix it without destabilising your campaigns.

Full guide via the link below 👇
https://hubs.la/Q04lQP_30

In this week's news:📋 Google Ads turns on conversion-based customer lists for advertisers📣 Google Ads gets promotion mod...
22/06/2026

In this week's news:

📋 Google Ads turns on conversion-based customer lists for advertisers
📣 Google Ads gets promotion mode
🪞 Google is becoming personalised before you even type a query
⌨️ Google research shows how AI spam can be detected

And more, https://hubs.la/Q04m6YSS0

The UK's incoming social media ban for under 16s has a lot of people talking about child safety online.But for brands ru...
22/06/2026

The UK's incoming social media ban for under 16s has a lot of people talking about child safety online.

But for brands running paid social, there's a quieter but significant implication that hasn't been discussed as much.
A meaningful portion of gift-led advertising, like toys, games, fashion, tech, is targeted at or through younger audiences on platforms like TikTok and Instagram. That audience is about to disappear from those placements entirely. Christmas campaigns, birthday gifting, back-to-school, the targeting strategies that have worked for years will need rethinking from the ground up.

And it's not just paid. Younger users have been some of the most active drivers of trends and algorithm behaviour on short-form platforms. Remove that demographic and the content ecosystem changes too. What goes viral, what gets surfaced, what feels culturally relevant all of it will look different.

UGC vs polished creative. Everyone has an opinion. Not enough people test it properly.Here's what the data tends to show...
19/06/2026

UGC vs polished creative. Everyone has an opinion. Not enough people test it properly.

Here's what the data tends to show:
🎥 UGC - stronger engagement, better for awareness and prospecting, feels native to the feed, builds trust faster.
✨ Polished creative - stronger on direct conversions, especially promotional campaigns where messaging precision matters.

But this is a tendency, not a universal truth. A skincare brand might find UGC drives stronger purchase intent than a studio shoot because authenticity is a bigger purchase driver in that category. Your data will tell you something different to someone else's.

78% of affiliate marketers now use AI tools. Most of them are using it for content and stopping there. The bigger wins a...
17/06/2026

78% of affiliate marketers now use AI tools. Most of them are using it for content and stopping there. The bigger wins are elsewhere.

AI-assisted partner prospecting that surfaces high-fit publishers before you've had a single conversation. Fraud detection that flags suspicious click patterns before they cost you. Predictive modelling that tells you which partner types to activate ahead of peak. Creative variants tailored by publisher type, generated in minutes rather than hours.

That's where the gap is widening, between programmes using AI intelligently across the full workflow, and those dipping in sporadically.

We’ve written a practical guide to where AI genuinely adds value in affiliate management, and equally importantly, where human judgement still can't be replaced.

Read it on the Modo25 blog, https://hubs.la/Q04l0Xl40

16/06/2026

We get asked a lot: what makes a good digital marketing hire in 2026?

It's not the platform certifications. It's not knowing every Google Ads feature by name. It's the people who are genuinely asking what happens to SEO when half of search moves into AI Overviews. What paid social looks like when creative testing becomes systematic. What attribution means when third-party cookies are gone and MMM is the new baseline.

The marketers who are asking those questions right now are the ones who'll be the most valuable in two years. It's why we hire the way we do at Modo25. And it's why we're always interested in talking to people who are genuinely curious about where digital is going... And yes, we’re hiring.

In this week's news:🧑‍⚖️ Google can be directly liable for false AI Overview claims⌛ Google extends Dynamic Search Ads m...
15/06/2026

In this week's news:

🧑‍⚖️ Google can be directly liable for false AI Overview claims
⌛ Google extends Dynamic Search Ads migration deadline
🍎 ChatGPT and Apple's new ad strategy unlocked
🔎 What Apple’s Gemini-Powered Siri means for search visibility

And more, https://hubs.la/Q04ln9H_0

As of 19 May 2026, AI Mode is the global default for every Google user, everywhere.And for marketers, the implications a...
11/06/2026

As of 19 May 2026, AI Mode is the global default for every Google user, everywhere.

And for marketers, the implications are immediate. Ranking number one in Google no longer means you appear in the answer. Citation overlap between the organic top 10 and AI Overview sources has dropped to as low as 17% in some categories. You can hold the top spot and be completely invisible to the user reading the AI-generated response.

We've got our teams, have you? 👀 If you still need to pick your teams for your company's World Cup sweepstakes, our desi...
10/06/2026

We've got our teams, have you? 👀 If you still need to pick your teams for your company's World Cup sweepstakes, our design team built an interactive spin wheel to make team selection super easy and fun. Give it a spin here: 🎡 https://hubs.la/Q04kH74-0

This is what our design team do: turn a quick brief into something people actually want to use. If you're looking for a design partner that delivers, we'd love to show you more...

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