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Fleek Marketing

Fleek Marketing specialises in digital training, consultancy and campaigns. Deeply rooted in SEO jrc.agency is an award-winning digital marketing agency.

18/09/2026

Last few seats for Jonny's session on Monday morning.

The part people remember is not the clever part. It is the boring one: the fixed point in the week where the system runs whether or not anyone feels like it. Monday pipeline review, Friday client check, same time and same output every week.

A system that only runs when someone remembers to run it is not a system, it is a good intention. That is the difference between something still working in month three and something quietly abandoned in month two.

8am, Monday 21 September, NatWest Accelerator, 2 Whitehall Quay, Leeds. Coffee from 8, finished by 10. Free, part of Leeds Digital Festival. Everyone who comes gets the one-page blueprint afterwards.

Curious what people would most want covered in the room.

18/09/2026

Think you’re too small to be a cyber target?
So did 57% of SMEs last year.

I attended a brilliant session hosted by Not Just Numbers and HSBC in Leeds, with the North East Business Resilience Centre, and one thing was crystal clear:

👉 Cybersecurity isn’t an IT issue anymore — it’s a business, brand and marketing issue.

43% of SMEs experienced a cyber incident in the last 12 months.
Most started with something simple: a password, a phishing email, a moment of urgency.

I’ve turned my notes from the session into a blog focused on what SMEs actually need to do — without jargon, fear-mongering or tech overwhelm.

If you care about:
• customer trust
• brand reputation
• website visibility
• lead generation
• business continuity

…this is worth a read.

17/09/2026

🚀 Unlock the Power of Balanced Marketing! 🚀

In today’s fast-paced world, it's easy to focus on quick wins, but how do you ensure your brand stands the test of time? The secret lies in balancing long-term brand building with short-term sales activation. 📊💡

Drawing on insights from Peter Field and Les Bunet's research, I’ve explored how successful campaigns achieve this balance and shared practical tips to help you integrate both approaches into your marketing strategy.

👉 Read more in the latest blog—link in the comments!

16/09/2026

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗮 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 - 𝗼𝗿 𝗷𝘂𝘀𝘁 𝗮 𝘁𝗼𝗹𝗲𝗿𝗮𝘁𝗲𝗱 𝘀𝘂𝗽𝗽𝗹𝗶𝗲𝗿?

It’s a question most CEOs and MDs avoid asking… until it’s too late.

We explored the uncomfortable truths about customer relationships.

Here’s my full reflection on why 4% of customers often drive 64% of revenue, what that means for mid-market businesses, and the 5 questions every CEO should be asking their board.

Because loyalty isn’t an assumption. It’s a strategy.

14/09/2026

A question we get asked a lot: how much time will this save us?

It is the wrong question, and answering it honestly tends to surprise people.

What AI reliably changes is not speed, it is variance. The monthly report goes out on the same day whether or not the person doing it had a difficult week. The check against the brief happens. The follow-up happens. The floor comes up, and it stays up.

Time saved is the number everyone quotes and the one that never quite arrives. Consistency is the one that shows up in the numbers a quarter later, when nobody is looking for it.

Judge the investment on hours back and you will conclude it did not work while it is quietly working.

Jonny gives the honest version at Leeds Digital Festival, 8am Monday 21 September, NatWest Accelerator Leeds. Free.

What would you rather it changed in your week, the time or the reliability?

14/09/2026

Beyond the Deal: The Hidden Growth Lever in M&A That C-Suite Leaders Can’t Ignore 🔥

Buying a business is the easy part. Making it work post-acquisition? That’s where the real challenge begins.

Too many deals fail to deliver their expected ROI—not because the numbers were wrong, but because culture, integration, and commercial ex*****on were overlooked.

✅ How do you ensure EBITDA growth after an acquisition?
✅ What should CFOs, COOs, and CCOs prioritise in the first 100 days?
✅ Why is a go-to-market strategy just as important as financial due diligence?

I break it all down in my latest blog. If you're leading an acquisition or scaling through M&A, this one’s for you.

🔗 Read it here (link in the comments!)

💬 I’d love to hear your experiences—what’s the biggest challenge you’ve faced post-acquisition? 👇

11/09/2026

A big retailer has just told everyone how fast this is moving. John Lewis says the share of its customers searching for products through AI tools went from 0.3% to 2.5% in a year, and it is launching a YouTube chat show partly to give those tools something to work with.

The chat show is not the transferable part. The measurement is.

Most of the businesses we speak to have no way of knowing whether an enquiry started in ChatGPT, because the enquiry form never asks and nobody checks GA4 for it. Which makes any spend on AI visibility impossible to judge either way, in either direction.

It is an afternoon to fix rather than a project. Add the option to the form, ask the people who enquired recently, note what GA4 shows under traffic acquisition, and write today's date next to it. That is your baseline, and everything you do afterwards can be measured against it.

What would your number be, do you reckon?

11/09/2026

Redefining sales in the digital age? Uncover the essence of servant selling! 🌍💼

Learn how a client-first approach transforms relationships and leads to long-lasting success. We're exploring servant selling, where empathy and genuine engagement take centre stage, leading to lasting connections. 🤝✨

Whether you're a seasoned sales professional, this guide offers actionable insights and practical success stories proving the power of a service-oriented sales approach. Ready to upgrade your sales strategy?

Check out the full blog in the comments below! 📲

10/09/2026

A question we get asked a lot. If we repurpose our social posts onto the website, does that count as duplicate content?

Short answer, no. Google filters near-identical pages rather than penalising you for publishing your own ideas on your own domain. And because most social content sits behind a login and is barely indexed, the version on your website is often the only one a search engine or an AI tool can read.

Which matters more than it used to. When someone asks ChatGPT or Perplexity for a recommendation, those tools are reading websites, not your social feed.

Jonny Ross and Pascal Fintoni get into it live on Friday 11th September at 10:15am, episode 60 of the 90 Day Website Mastery Podcast. Repurposing without duplication, what Meta's latest EU user numbers suggest about human content, and two tools worth a look.

Anyone here already reusing their social content on their site? Interested to hear how you have found it.

07/09/2026

A pattern we keep seeing when we take on a new client.

Somebody in the business is re-explaining the whole company to an AI tool every morning. Pricing, customers, what was agreed at the last review. Typed out again, slightly differently, by whoever happens to be doing the job that day.

It is invisible work. It never appears on anyone's timesheet and it quietly caps what the tool can ever do, because you cannot build on something that forgets you overnight.

The fix is not a better subscription. It is writing the context down once, in a place the system reads before it starts. It is the least interesting hour of any engagement we run, and it changes the output more than anything else we do that month.

Jonny is unpacking the whole thing at Leeds Digital Festival, 8am on Monday 21 September at the NatWest Accelerator. Free.

Interested to hear whether this rings true for anyone running a small team.

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Monday	7am - 11pm
Tuesday	7am - 11pm
Wednesday	7am - 11pm
Thursday	7am - 11pm
Friday	7am - 11pm
Saturday	7am - 11pm
Sunday	7am - 11pm

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https://fleek.marketing/

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