13/08/2026
**AI will give you average answers if you ask average questions.**
AI tools can be incredibly useful.
But they can also give very surface-level marketing advice if you donโt push them properly. ๐
Things like:
โPost more content.โ
โImprove your SEO.โ
โUnderstand your audience.โ
All true.
But not exactly game-changing.
The real value comes when you add context and ask better questions.
โ
What should we prioritise first?
โ
What would make the biggest commercial impact?
โ
What are we missing?
โ
What should we avoid?
โ
How does this apply to our market?
AI should not replace strategy.
But it can help you think more clearly when used well. ๐
This short clip is from todayโs **Jonny Ross Fractional CMO** podcast episode:
**AI & SEO in 2026: Are You Sharing Too Much? + Googleโs New Rules Explained**
Full episode link is in the comments ๐ง
Have you found AI genuinely useful yet, or still a bit generic?