01/05/2026
If AI is summarising your industry… who’s shaping the sources it learns from? 👀🤖
This is a quick snippet from today’s podcast 🎙️
**“Why You Still Need a Website (Even If LinkedIn Is Working for You!)”**
Full episode link is in the comments 👇
AI summaries are becoming the “front page”. 🗞️
And they’re increasingly pulling from a **wider mix of sources** than the usual big publishers.
That’s good news… *if* the sources are credible. ✅
And dangerous… if the sources are noisy, biased, or recycled. ⚠️
For CEOs & Directors, here’s the real implication:
If your business isn’t publishing **clear, citable points of view**…
AI will quote someone else.
And your market will follow the loudest source, not the best one. 📣
Practical move for medium-sized UK businesses:
📌 build a “source library” for your category
🧠 publish original insights (data, frameworks, case studies)
🔗 cite widely (not just the same 3 sites everyone uses)
🏷️ make it easy to reference (headings, FAQs, summaries)
LinkedIn debate 👇
Should AI summaries prioritise:
A) “authoritative” legacy sources 🏛️
or
B) diverse sources with transparent citations 🌍
And as a buyer… do you trust AI summaries yet, or do you still click through? 🤔
🎧 Want the full context (and why a website still matters even if LinkedIn is working)?
Listen to **Jonny Ross Fractional CMO** — link in the comments.