IMP Experiential & Product Sampling

IMP Experiential & Product Sampling iMP is an experiential marketing and product sampling agency based in Leeds & London.

Experiential Marketing //

Since 2008 we've created hundreds of amazing experiential marketing campaigns and provided thousands of fabulous promotional staff for brands, PR, marketing, digital and communications agencies. From start ups to iconic brands our bespoke services are tailored to each individual campaign from just one team member for a couple of hours to a fully managed experiential road

show. Promotional Staffing //

We have nationwide teams of high calibre promo staff, promo girls, sampling staff, experiential staff, promo models, event staff, exhibition staff, demonstration staff and brand ambassadors. Whether you need costume staff, in store merchandising staff, flyer staff, leaflet distribution staff, lead generation staff or a flashmob we have staff available up to event manager level. Design & Build //

We provide a full design, build and installation service. From branded events and brand experiences like the Maltesers Living Room Talent roadshow mobile trailers to Ant and Dec's Takeaway Live Supercomputer to the Victoria Gate video pod or the Sofaworks Gogglebox 'Gogglebooth' our team can produce a fully worked up solution, design, logistics and management plan. If you've got an idea for a branded installation or event we can bring it to life. Promotional Vehicles //

Branded ice cream van hire, camper van hire, promotional vehicles, branded promo vans, promo buses, rickshaws, ad bikes, ice cream bikes and trikes, catering vans and trailers... we have a wide range of promo vehicles customised to suit all types of mobile media, product sampling, advertising, promotional and experiential campaigns. If you need to hire a fully branded ice cream van complete with freezer compartments for chilled or frozen sample products, a branded promo van for a nationwide experiential roadshow or a promo bus we can provide drivers and brand ambassadors to support the mobile media activity.

Think you can’t make banking and tax cool?💰Think again... 👀⬇️🙄 Self-Assess-Mint🫣 VAT-nilla🧐 PAYE-stachio🥸 Declare your h...
14/08/2026

Think you can’t make banking and tax cool?💰
Think again... 👀⬇️

🙄 Self-Assess-Mint
🫣 VAT-nilla
🧐 PAYE-stachio
🥸 Declare your hundreds & thousands
🤭 Flaking Tax Digital

OK, so some of the ice cream wordplays are truly cringeworthy... but that’s kind of the point. ⬇️

🎙️ If you want to talk to entrepreneurs, sole traders and self-employed people about making tax digital, then at least make it fun.

✅ Which is what we did for tide and their team.

🚚 Vanessa, our vintage ice cream van, re-wrapped and back on tour for tide’s MTD tour.

🌇 2x days in Manchester, 2x days in London, 1x day in Brighton.

🎯 A highly targeted and specific niche, delivered in an engaging and visually impactful format.

13/08/2026

Tate & Lyle Ice Cream Activation at Barcode Festival.

We delivered 5,550 samples, 8,000 engagements and high-impact brand visibility for Tate & Lyle at Barcode Festival 2026, factory locations and London media houses.

Campaign snapshot:

Client: Tate & Lyle / Lyle’s Golden Syrup Ice Cream

Lead Event: Barcode Festival 2026 (Thursday 2nd July 2026 at Kenwood House in London)

Tour Locations: 1x Industry Festival, 2x T&L Factories, 4x Major London Media Houses

Total Campaign Budget: £27.5k

Total Product Samples: 5,550 freshly scooped ice cream samples

Direct Engagements: 8,000+ total consumer & trade interactions

Key Assets: Custom-branded ice cream van, experiential deckchair dwell area, bespoke vehicle wrap, 900 custom-embroidered premium canvas tote bags

Event Staffing: 1x iMP Event Manager (EM) & 2x Brand Ambassadors (BAs)

If you’re planning your 2027 brand activation at Barcode Festival, get in touch. #

Links in bio 💜

iMP sampling team doing the work keeping people cool in this crazy heat 🔥 with Haagen-Dazs Matcha and Chunky Salted Cara...
13/08/2026

iMP sampling team doing the work keeping people cool in this crazy heat 🔥 with Haagen-Dazs Matcha and Chunky Salted Caramel ice cream 💜 at John Lewis Oxford Street in London.

05/08/2026

As one of the leading experiential agencies in the UK, we know how to plan, deliver and execute brand sampling campaigns.

From ambient to chilled, frozen to cooked, we manage the complete A-Z of experiential sampling.

31/07/2026

We’re in love 🥰 with as the nationwide hot sampling tour continues 💚

We’re almost into the final MONTH of the tour making new friends and Tofoo fans across the UK with our custom promo catering van Lola 🚚

🍦Our branded ice cream van for Tide Banking. 💰 Making tax digital for entrepreneurs, sole traders and self employed. 🌇 M...
29/07/2026

🍦Our branded ice cream van for Tide Banking.

💰 Making tax digital for entrepreneurs, sole traders and self employed.

🌇 Manchester 2 days.
🌇 London 2 days.
🌇 Brighton 1 day.

Thousands of interactions and engagements.
And ice creams.

Vanessa back in the wrap studio.T-1 day.
17/07/2026

Vanessa back in the wrap studio.
T-1 day.

14/07/2026

We make some beautiful, hand crafted, brand activations and installations 💐

We also make disgusting, gross and very realistic props 🤮

Like this enormous fatberg for Yorkshire Water complete with wet wipes, p***c hair, used tampons and other unidentifiable crap 💩

09/07/2026

👀 iMP Experiential.
💦 We do cool, interactive design, build and installations for brands. In case you didn’t know.

This is just one part of our dual space experiential set for Yorkshire Water at this year’s

This is the interactive 3D ‘house’ we designed and built complete with LEDS, oversize buttons and gross sounds 🤮

More to follow…

Address

Crown House, 94 Armley Road
Leeds
LS122EJ

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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