We Are Boutique

12/06/2026

11/06/2026

There's a lot of noise about AI in media right now, and not much of it is reassuring.

Time for some calmer thoughts from our Head of Media, Steph Feather: great media has never been about more exposure - it's about being relevant, in the right place, at the right moment.

Have a read of Steph's full piece on AI, insight and impact, at the link in our bio - it's well worth ten minutes 👇

10/06/2026

09/06/2026

Marketing loves precision 🎯

The right audience. The right message. The right moment.

But somewhere along the way, we seem to have forgotten another important ingredient: scale.

For our the latest episode of Here's The Thing..., our Senior Strategist Sophie digs into the latest IPA (Institute of Practitioners in Advertising) refresh on Go Big or Go Home - on why broad reach still matters, and what happens when brands become unhealthily obsessed with narrow targeting.

The report explores the growing tension between efficiency and effectiveness, and makes a strong case for reaching more people, more often 📣

We've done the heavy lifting by reading the report and pulling out the bits that matter, along with our take on what it really means for marketers today.

Watch the video below and let us know: has marketing become too obsessed with precision?

28/05/2026

Not every win lands overnight.

This week, House Beautiful published a feature on Siobhan Murphy's Yorkshire Lock Keeper's Cottage - the Grade II-listed restoration by Salterhebble Basin that interiors writers have been quietly waiting for. And three of our Boutique clients are woven right through it: , and .

The story began nearly a year ago, at our Home & Garden Conference, when a chat between Prestigious Textiles and Siobhan grew into a full collaboration. Eleven months of hard work, story-building, nurturing and a small dose of patience later - here it is, in one of the UK's most-loved interiors titles.

Carried over the line by our brilliant Daisy Tucker, who has lived and breathed this story since last summer. This is what we mean when we talk about earned media as a long game.

26/05/2026

There's a folder on every marketer's laptop with well intentioned saved PDFs. But most won't get the attention they deserve, because a a 70-page paper just isn't something you can squeeze between meetings.

We get it. So we thought we'd help.

Here's The Thing… is a new series where our Senior Strategist Sophie Cork takes the industry's biggest reports, trends and talking points, reads them properly, and breaks them down into the bits that matter. In two minutes or less.

No jargon. No essay-length critiques. Just the interesting bits. All killer no filler.

First up: The Creative Dividend, from System1 and Effie Worldwide. And for those who do have the time - or want to read it in full - you'll find the report linked at the link in our bio ☝️

22/05/2026

Every year at the Extras, the team votes ten awards for the people who make Boutique, Boutique. Kicking us off this year - Sarah, who picked up two gongs - the headliner: Extraordinary Award and the Together Award.

Extraordinary is the one we hold dearest. It goes to the person who quietly does the extra, keeps growing, and shapes the agency by being all in, every day - lifting, supporting, contributing wherever they go.

Sarah does all of it, without ever making a thing of it. The agency couldn't be prouder. Well done, Sarah