CreativeRace

CreativeRace In the business of marketing since 1978. We are CreativeRace, the experts in strategy, performance and creativity for brands in a hyper-connected world.

When you've been in the business of marketing since 1978, and supported clients of every size and from every sector, you gain a profound understanding of what they really value. That's why we're able to measure many of our client partnerships in decades rather than years. Our work is meaningful. We don't just add to the noise, or create art for art's sake - just creatively driven work with impact

that truly changes customer behaviour. In other words, Work with Purpose. We find the sweet spot where brand and performance meet, producing creative work across TV, print, digital and social that delivers results and predictable outcomes time after time. Our independence, unique perspective and collaborative ways of working lead to decisive solutions that remove the risk from the brave choices. 'Hit and hope' just isn't in our vocabulary.

Discover this week’s social media updates: 🔎 Instagram is testing rectangular previews on profile grids.🎥 Facebook plan ...
12/08/2024

Discover this week’s social media updates:

🔎 Instagram is testing rectangular previews on profile grids.

🎥 Facebook plan to test two main chronological feeds, “Video” alongside the normal “Feed”.

💙 LinkedIn is testing the ability for users to save a post for later within the main post menu, with “repost”, “repost with thoughts” and “send as a message” under a “Share” button.

📸 Instagram is working on blocking the ability to take screenshots in chats when media can only be viewed or replayed once.

🧵 Threads is (finally) working on advanced search, allowing users to filter posts by date and profile.

👍 X, is testing the removal of like, comment and repost buttons from replies.

🎧 Instagram is now allowing users to link their Spotify accounts to save songs to a dedicated playlist.

Stay tuned for more updates!

Over the weekend, we teamed up with Chelsea Dickenson AKA The Cheap Holiday Expert to host a pop-up event in Leeds Tri...
09/08/2024

Over the weekend, we teamed up with Chelsea Dickenson AKA The Cheap Holiday Expert to host a pop-up event in Leeds Trinity Shopping Centre for our client Northern.

Visitors had a blast spinning the wheel for a chance to win a selection of prizes, alongside the chance to win a Traincation with Northern. 🚉✨

Read more about the campaign here: https://media.northernrailway.co.uk/news/traincation-business-up-for-grabs-and-north-of-england-should-pitch-for-as-big-a-slice-of-the-pie-as-possible-says-northern

There’s still chance to win for those who couldn’t be there in person! Follow the link for more details: https://www.northernrailway.co.uk/offers/competitions

Discover some cool new features launching on social this week…�📊 Meta launch new updates which allow you to schedule bud...
08/07/2024

Discover some cool new features launching on social this week…�

📊 Meta launch new updates which allow you to schedule budget increases in advance
🐦 X wants to move interaction & engagement post buttons
🎥 YouTube is expanding channel handles to 75 languages
⏰ You can now schedule individual ads on Meta to run at specific times
📱 TikTok launches Whee, a new app similar to Instagram
🎞️ Instagram is working on letting users send Reels to friends before publishing
💼 LinkedIn is making link previews smaller in the feed
🔗 TikTok is testing web links in organic video posts
👥 Audience segments now available for manual sales campaigns on Meta

20/06/2024

Exciting Opportunity...
We’re hiring an Account Manager to support on one of our long-standing clients! You’ll be working as part of a friendly, close-knit team.

Follow the link for more details and apply now: https://loom.ly/xo3hpLo

In case you missed it, our head of media strategy, John Michael, shared some insights at the All Leads talk earlier thi...
29/05/2024

In case you missed it, our head of media strategy, John Michael, shared some insights at the All Leads talk earlier this month.

Head over to our blog to catch all the details and learn how you can apply these strategies!

👉 https://creativerace.co.uk/insights/all-leads-2024/

We are excited to share that our campaign "Try The Train With Northern Trains" has been shortlisted in Prolific North's ...
27/05/2024

We are excited to share that our campaign "Try The Train With Northern Trains" has been shortlisted in Prolific North's Creative Awards! We're competing in the 'Advertising: Large' category and couldn't be prouder of our team's hard work and creativity.

Stay tuned for more updates and wish us luck!

We’ve caught up with our head of paid media, John Michael r.e his debut at the 2024 All Leads event last Friday."The ene...
09/05/2024

We’ve caught up with our head of paid media, John Michael r.e his debut at the 2024 All Leads event last Friday.

"The energy was brilliant throughout the whole day, and it was great to meet and hear from so many industry leaders across creative, content, tech and data!"

John's key takeaways:
* To make thumb-stopping creative you need to be the same and different at the same time!
* Context is all important when driving action, knowing what a person is expecting to see and providing them with appropriate content is crucial
* Balancing brand building and response strategies is the key to success

If you missed it, reach out to directly with any questions or for a link to download the slides.

Exciting news! Our head of media strategy John Michael is joining the panel at 's 2024 All Leads event.We're part of a b...
23/04/2024

Exciting news! Our head of media strategy John Michael is joining the panel at 's 2024 All Leads event.

We're part of a brilliant lineup including several fellow northern agencies.

Join us on 3rd May at the Everyman in Leeds. Tickets are FREE and available here: https://landing.force24.co.uk/All-Leads-may-2024/welcome.html

At CreativeRace, we’re not here to add to the noise or just create pretty pictures. Our work is meaningful, purposeful, ...
08/04/2024

At CreativeRace, we’re not here to add to the noise or just create pretty pictures. Our work is meaningful, purposeful, and truly changes customer behaviour to your commercial advantage.

Follow the link to view some of our latest work: https://creativerace.co.uk/case-studies/

✉️ Instagram rolled out new DM updates, now featuring editing & pinning options.🧑‍🎨 Canva has recently acquired ‘Affinit...
28/03/2024

✉️ Instagram rolled out new DM updates, now featuring editing & pinning options.
🧑‍🎨 Canva has recently acquired ‘Affinity’, an Adobe competitor, to help fill existing design holes.
👯 YouTube is embracing TikTok's Duets feature with Shorts collabs.
🎥 X has introduced in-stream videos to Spaces chats.
🙌 Keep an eye out for the possibility to schedule Threads content in third-party apps soon.
👀 X announced a new algorithm change aimed at boosting post reach.

Stay tuned for more updates!

In the coming months, we will see introduce a new approach to labelling realistic AI-generated organic media.This will ...
14/03/2024

In the coming months, we will see introduce a new approach to labelling realistic AI-generated organic media.

This will either be by automated labelling on images from several AI tools, or self-disclosure on video and audio. While this update does not apply to ads, it is extremely relevant to brands that post AI-generated content.

What are your thoughts on this latest update? Let us know in the comments!

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CreativeRace, Suite A5, Josephs Well, Hanover Lane
Leeds
LS31AB

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+441132341630

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