01/09/2023
Barbie spared no expense when it came to marketing their movie! 🎀
From wrapping taxis, ads in the iconic Times Square and stunts next to the monumental Burj Khalifa TO collaborating with in excess of 100 key brands, including, AirBnb, XBox, Uno, Bumble, NYX Cosmetics, Zara and Crocs... Mattel reached the consumer from every angle! 🌍
But these collaborations weren't just coincidences! They were all carefully chosen, ensuring they are aligned with Barbie to reach the target market. Instantly elevating the movie, and increased the reach! And, guess what? Many other brands hopped on the fast-moving Barbie train like Gymshark, Heinz and so many more to organically elevated the reach of the movie 🤝
It’s been an absolute game changer in transforming the perception of Barbie from toxic to trending - and ultimately, creating an immense amount of excitement for the movie!
The whole world has gone crazy for pink, it's no joke! What started out as nostalgia has turned into a global trend, as people want to feel as part of living in the hot pink moment.
Whether you're a Barbie enthusiast or not, their marketing campaign will go down as legendary! 💗