Make Your Copy Count Ltd

17/08/2026

Marketing is like playing the lottery – you’ve got to be in it to win it.

If you’re not in the right place at the right time with the right message, you’ll miss out on the sale.

It would be like having the same numbers on the lottery every week but forgetting to buy a ticket the week those numbers come up.

That’s why your marketing has to be consistent.

People often only ‘do marketing’ when they need more work – they haven’t got time to keep up with it during the busy periods. Then they go quiet, so they have a big push.

Then what happens? They get super busy again, so they don’t do any marketing. And round and round the cycle goes.

Many freelancers talk about the feast and famine cycle as if it’s inevitable. It’s not.

If your marketing is consistent, your leads will be consistent.

So, always keep marketing, even when you’re busy.

You can use the quiet periods to create a bank of content – social media posts, blog posts, videos, emails etc.

Then when you’re busy, all you’ll need is a few minutes each day or an hour a week to share content or schedule posts.

And if you’re consistent with your marketing, you’ll see the peaks and troughs start to level out, giving you more control over your workload.

13/08/2026

Did you know you can hire my brain for 90 minutes at a time whenever you need it?

90 minutes of generating content ideas
or
90 minutes planning your website copy
or
90 minutes learning some essential copywriting techniques
or
90 minutes working on some promotional copy to maximise conversions
or
90 minutes of advice, support and guidance to help you get to grips with this whole marketing malarkey.

In other words, it's your 90 minutes to utilise my brain as you see fit.

And all for the bargain price of £175.

Fancy it?

Book your session here: https://makeyourcopycount.com/copy-consultation/

12/08/2026

Watch the full video here: https://youtu.be/dn4G0oXwayk

11/08/2026

Imagine you are looking for a product or service.

You visit two websites both offering what you need.

They are both within your budget, both have great client feedback, both are viable options.

One has a blog full of tips, advice, news, information and so on. The other doesn't have a blog.

Which are you going to call first? The one that is already giving helpful, useful advice, showing their expertise and knowledge in their field and adding value. Or the other one?

Having a blog doesn't just help you attract visitors to your site. It can be the thing that turns them into customers too.

Have you got a blog on your website or is it just full of sales pages?

10/08/2026

https://blog.makeyourcopycount.com/p/what-does-your-marketing-funnel-look-like

Do you have marketing content and assets to guide your customers at every step of their journey, from having no idea who you are to buying from you multiple times and recommending you to others?

06/08/2026

It doesn’t matter how good you are at the thing you offer. It doesn’t matter how much money you spent on your fancy website. It doesn’t matter how many of your friends tell you how great you are.

You need people to give you money in exchange for your products or services.

Until you make that happen, you haven’t got a business.

You can create a Facebook business page, attend every networking event in town, get 10,000 followers on Instagram, do free webinars once a week, have a thousand free discovery calls with “potential clients”

But until those activities generate paying customers, you have not got a business.

You need to find a way to get leads and then convert those leads into sales.

It might sound harsh, but it’s true.

And until you get comfortable with selling, you’re really going to struggle as a freelancer (unless you can find someone to take care of the sales part on your behalf).

But if the thought of selling scares you, don’t panic.

Selling doesn’t have to involve cold-calling. Or presenting highly-polished pitches. Or sitting in a room pressuring people into buying from you.

Selling doesn’t have to be uncomfortable.

If you genuinely offer something of value, you should want people to know about it. In fact, you’re doing them a disservice by not letting them know it exists.

And that’s where your marketing comes in. Find a way to get your message in front of the right people (your ideal clients) at the right time.

And if you need help with that, book one of my 90-minute strategy sessions here: https://calendly.com/mycc-lisa/strategy

05/08/2026

Watch the full video here: https://youtu.be/WYOxzuClOks

04/08/2026

How to create one piece of awesome content every month in just one hour a week...

⏰Week One: Use your content hour for planning and research. Put together an outline for your content. Find any facts and figures you need, collate any links you want to include, and make sure you’ve got all the relevant information prepared.

⏰Week Two: Use your content hour to write your content. It doesn’t need to be perfect at this point. Just get your ideas in a logical order. If it helps, use a dictation app – say what you want to say out loud and let the app transcribe it for you. The important part is getting the bulk of your copy in place.

⏰Week Three: Use your content hour to edit your content. Go back through what you wrote or transcribed last week and start to perfect it. Cut the waffle and remove any jargon. Make sure you aren’t repeating yourself or going off on a tangent. Take out any irrelevant points and check for spelling, grammar and punctuation errors.

⏰Week Four: Use your content hour to polish your content – get it ready to publish or send. Do a final proofread – read it out loud if you need to. Find any images you want to use and put the content in place on your website or email template. If you can’t publish immediately, use whatever scheduling tool you feel comfortable with or set yourself a reminder.

By following this process each week, you’ll find content creation less daunting, and you’ll use your time far more effectively. As you build up a good routine, you can start to increase the frequency or length of your content creation time.

03/08/2026

Every month I open up places for three lucky freelancers to transform their marketing and sales on my 12-week programme.

This is bespoke, one-to-one training and mentoring for people who are serious about attracting and converting more of their ideal clients.

What you get:

- Weekly one-to-one Zoom session (60 minutes)
- Training tailored to your business and your objectives
- WhatsApp or email support whenever you need it
- Unlimited copy reviews
- Access to both my online courses
- Practical advice to help you achieve your goals

But there is a catch. I don’t want to work with just any old Tom, Dick or Harry, so you must:

✅ Have an ethical business – no scammers, pyramid schemes or psychic services
✅ Be willing to learn and try new things (nothing kinky, I promise)
✅ Be prepared to invest time, money and effort into your business

If you think you fit the bill, message me and let me know what your biggest marketing challenge is right now.

Let’s Make Your Copy Count.

30/07/2026

You’ll often hear marketers talk about funnels and how you need content for each stage of the funnel.

I hate the term funnel, so I prefer to talk about the customer journey or the marketing and sales process. And I like to keep mine simple - attract, nurture, convert.

If you want your marketing to be effective, you need to consider each stage of your customer journey from their very first interaction with you to the moment they buy and beyond.

Do you have marketing content and assets to guide your customers at every step of their journey, from having no idea who you are to buying from you multiple times and recommending you to others?