Make Your Copy Count Ltd

05/06/2026

Once you have the attention of your ideal client, how do you get them interested in your offer?

Once you have the attention of your ideal client, how do you get them interested in your offer?

04/06/2026

If you think copywriting is all about being good at spelling and grammar, think again.

Copywriting is more about sales than words.

And it takes more than a bit of fancy phrasing, perfect punctuation, and alluring alliteration to inspire your readers to take action.

Copywriting is about far more than having a good grasp of language. You could be the most competent writer in the world, but if you don’t understand sales, how can you create compelling sales copy?

03/06/2026

I have a free blog and weekly email for small business owners who do their own marketing.

Check it out here: https://blog.makeyourcopycount.com/

02/06/2026

Need some help with your marketing? https://makeyourcopycount.com/copy-consultation/

01/06/2026

Every month I open up places for three lucky freelancers to transform their marketing and sales on my 12-week programme.

This is bespoke, one-to-one training and mentoring for people who are serious about attracting and converting more of their ideal clients.

What you get:

- Weekly one-to-one Zoom session (60 minutes)
- Training tailored to your business and your objectives
- WhatsApp or email support whenever you need it
- Unlimited copy reviews
- Access to both my online courses
- Practical advice to help you achieve your goals

But there is a catch. I don’t want to work with just any old Tom, Dick or Harry, so you must:

✅ Have an ethical business – no scammers, pyramid schemes or psychic services
✅ Be willing to learn and try new things (nothing kinky, I promise)
✅ Be prepared to invest time, money and effort into your business

If you think you fit the bill, message me and let me know what your biggest marketing challenge is right now.

Let’s Make Your Copy Count.

28/05/2026

Newsletters have evolved. They are no longer boring emails full of company updates. They are relationship-builders that inform, inspire, educate, entertain, and invite conversations. People sign up to your emails because they want to hear from you. They are interested in what you have to say or in the value you offer.
With so much AI slop filling our feeds, social media is becoming less and less appealing. If you want quality content, you need a way to curate content that is actually valuable to you.

And that's where email subscriptions come in. You can sign up to hear from people you actually want to hear from. You can fill your inbox with stuff that's relevant, useful, or entertaining.

I know people who have a dedicated email account for newsletters or people who have dedicated folders in their inbox for email newsletters. They set aside time to read them instead of scrolling aimlessly on social media. Their inbox is essentially a curated feed of content they care about.

Those people could be your ideal clients. You could be sending them content they actually want to read.

You won't be just another face in their social media feed, and you won't be reliant on algorithms putting your content in front of them.

And every time you send an email, they will see your message. They might not open it. They might not read it. But your name will be consistently popping up in their inbox, keeping you front of mind and making sure you are there when they are ready to buy.

So if you've been telling yourself writing regular emails will be too much extra work, or that nobody wants to read your mundane company updates, it might be time to rethink your priorities.

And if you have no idea how to get started, you're in luck because I've written an entire book to help you.

If you’re a small business owner, you do your own marketing and you don’t have an email list, this book is for you. It’s a short, concise guide that will show you why having an email list is so valuable, how you can build one without huge investments of time or money, and how to turn subscribe...

26/05/2026

The more I read about the use of AI and LLMs in writing, particularly copywriting, the more convinced I am that writing skills are going to be in demand in the not-too-distant future.

Until now, copywriters (at least the good ones) have studied the “art” of copywriting and the psychology of sales. They understand how to get into your ideal client's mind and create messages that resonate.

Now we have AI, fewer people are investing in their copywriting skills. They aren’t learning the fundamentals. Why bother learning how to write copy when AI can do it for you in seconds? All you need is a few good prompts.

But that attitude is exactly why copywriting skills will be in demand soon enough. Fewer people will have the knowledge, experience and skills required to write copy that actually works because so many people will have become completely reliant on AI to write for them.

You might be able to tell the copy AI has produced isn’t good, but if you don’t understand why it’s no good, you won’t know how to fix it.

26/05/2026

My weekly email is full of tips and advice for business owners who do their own marketing.

Learn how to attract, nurture, and convert your ideal customers and clients.

Copywriting and marketing tips and advice for business owners who do their own marketing.

25/05/2026

Reviews are a fantastic marketing tool. After all, you can tell the world how great you are, but if other people are doing it too, you’ll come across as more credible.

But client reviews and feedback aren’t just great for demonstrating credibility. They can also help you figure out what type of marketing to do more of, how to create messages that resonate and what words to use.

How to use client feedback, testimonials and reviews to improve your marketing messages and attract similar clients.

22/05/2026

Most of us are familiar with Frequently Asked Questions (FAQs), but what about the Frequently Unasked Questions (FUQs) - the questions your potential clients aren’t asking, but should be?

Most of us are familiar with Frequently Asked Questions (FAQs), but what about the Frequently Unasked Questions (FUQs) - the questions your potential clients aren’t asking, but should be?