09/03/2021
AESTHETICS. What actually are Instagram aesthetics?
An Instagram aesthetic refers to the look and feel of your feed.
You don’t want to make your pictures seem random, so you have to select specific fonts, colours, and filters to achieve the desired look and feel of your Instagram feed. If you’re unsure how to get started, grab a piece of paper and answer these questions:
How would you describe your brand?
What are the types of posts you’ll create? Will you stick to the environment or wildlife? Food or fashion?
What is the visual theme that represents your brand? Are you bold or vibrant? Dark and monochromatic?
Answering these questions will help you figure out your brand’s identity.
Making your ideal Instagram aesthetic come to life definitely takes a lot of work.
When you look at a brand’s recent posts and compare it with their post from a year ago, you’ll notice that their visual style changed or evolved.
This means that it’s okay not to be a pro designer or photographer if you’re just getting started. It’s okay to be a beginner and to improve your posts as time passes.
Don’t be afraid to try different things.
Experiment with filters, frames, and colours every few weeks or months. Shoot photos at different angles and find out what works best. The more you post, the more you can understand which tools and effects look good.
Just focus on mastering the basics and making the best Instagram posts every single day.
As your visual aesthetic evolves, you’ll begin to notice the mistakes you made in the past and improve your style.
We hope this helps you!