MTU Projects

12/04/2023

Do you know what the lifetime value of a customer is? It's a crucial metric that can make a huge impact on your business growth.

The lifetime value (LTV) of a customer is the total revenue a customer is expected to generate for your business over the course of their entire relationship with you. This is important because it gives you an idea of how much you can invest in acquiring and retaining customers while still being profitable.

For example, if your average customer spends £100 per month and stays with your business for 5 years, their LTV would be £6,000. This means that you can invest up to £6,000 to acquire and retain that customer and still break even.

But why is this important for you? Well, knowing the LTV of your customers can help you make informed marketing decisions. For instance, you can focus on acquiring customers with a high LTV and invest more in retaining them, since they are likely to generate more revenue for your business over time.

Moreover, it can help you optimize your marketing budget by focusing on the channels that bring in customers with a high LTV, and reducing investments in channels that bring in customers with a lower LTV.

So, take some time to calculate the LTV of your customers and see how you can use this metric to grow your business. Let us know in the comments if you have any questions or need help getting started!

This is the calculation :

LTV = (Average Purchase Value x Average Purchase Frequency) x Average Customer Lifespan



Hope this helps!

10/04/2023

ARE YOU STRUGGLING TO GET RANKED ON GOOGLE? CONTACT FOR A FREE AUDIT.

31/03/2023

Can't wait to chat soon

31/03/2023

If you want a free SEO Audit of your business, book in a call. I will go over steps you can take to immediately improve your Google ranking so as to bring in more business.

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Can't wait to chat soon

12/04/2021

Have you tried to make money online and failed?

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01/01/2021

Happy New Year 🍾🥂

02/11/2020

FIND OUT WHO YOUR AUDIENCE IS AND CATER TO YOUR AUDIENCE IN ORDER TO BUILD YOUR BRAND.
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IT DOESN'T MATTER IF THERE ARE ONLY 10 OF THEM. THOSE 10 WILL GO AND FIND MORE PEOPLE WHO WILL IN TURN FIND MORE PEOPLE.
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FIRST WE HAVE TO IDENTIFY THOSE 10.
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31/10/2020

HARD WORK BEATS TALENT, WHEN TALENT DOESN'T WORK HARD!
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KEEP GRINDIN', YOU'RE NEARLY THERE.
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29/10/2020

NOT EVERY 'L' IS A LOSS.... SOMETIMES IT'S A LESSON!
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The sooner you can accept this and keep working towards your GOALS, the better you will become.
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THE MARATHON CONTINUES....🏃🏿‍♂️
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25/10/2020

I AM THE BRIDGE!
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WHEN PEOPLE ASK ME HOW IT WORKS, I'VE FOUND THIS IS THE BEST WAY TO DESCRIBE IT.
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25/10/2020

FACEBOOK ADVERTISING IS THE SUBTLE ART OF GETTING EVERYTHING RIGHT.
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YOU CAN HAVE THE BEST LOOKING AD BUT TARGETING THE WRONG PEOPLE & YOU WILL SEE POOR RESULTS.....STRATEGY IS KEY 🔑
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